Convention And Exhibition Informatization Is The Trend Of Future Development

Over the past decade, China's exhibition industry has been developing rapidly. From hardware to software, the whole exhibition industry chain has improved significantly. However, the development of statistics and evaluation is relatively slow.

Everyone should know the barrel theory. From this point of view, the exhibition information construction is imminent!

The role of information technology is enormous.

1. the need for statistical analysis

Exhibition information can make the development of exhibition industry more accurate, more scientific. Through statistical analysis of data, we know what the situation of China's exhibition industry before 2000 and what situation after 2000. We can also know that the development of the South exhibition industry and the development of the North conference and exhibition industry can be compared. We can know the development and problems of the whole exhibition industry, we can also know the development and problems of the exhibition industry in a certain industry, and we can know the details of the single event.

2. important tools for conference and exhibition evaluation

Exhibition evaluation is often carried out through comparison, analysis and recognition of intangible products and qualitative factors.

The achievement of exhibition information construction is an important parameter of exhibition evaluation. Exhibition informatization is an important method and way of exhibition evaluation.

3. is conducive to the correct decision-making of exhibition and decision makers.

Convention and exhibition data can often reflect some information, which is the basis for decision makers to make important decisions.

Here is an example: the survey of joint exhibition software shows that more than 80% of the exhibitors and spectators in the exhibition are more concerned about the future development trend of the industry and the most important professional opinions (data from Wang Tao's blog).

This statistical data enables policy makers to make more exhibitions of new products at the next exhibitions, invite more experts from the industry, and summarize future trends.

4., it is conducive to scientific management of exhibition managers.

The information reflected in the exhibition data is also very important to managers. First of all, it can avoid the loss of customers because of the turnover of the salesmen. Secondly, it can find the same type of customers and spectators and take corresponding measures. For example, some customers and spectators come every year, how to keep it? How did the customers and spectators come to this session every 3 years? How to maintain it again? How many customers and spectators have not come to attend for several consecutive sessions? How can they attract them?

5., the reference role of theoretical research.

Exhibition innovation research needs certain scientific foundation, and the exhibition information construction just provides scientific research foundation for exhibition innovation research.

Continuation and extension of 6. line exhibition

Exhibition information construction is not only limited to the statistical analysis of exhibition data, but also the value-added services of online e-commerce.

This e-business platform is the continuation and extension of offline exhibitions, which meets the customers' various platforms for publicity and trade, and can facilitate the business and trade that have not been concluded under the line.

Undeniable,

The development of the exhibition seems to be dangerous for the offline exhibitions. But please do not forget that "danger" and "machine" exist together and can pform each other.

Exhibition information construction is conducive to promoting the survival of the fittest! Exhibition information is the trend of the future.