Stages Of Exhibition

Everything is always from scratch, from good to big, to the time of development.

As an industry, exhibition is no exception.

Is there any similarity in the development of each item in the exhibition industry? Obviously, there is a certain law of development.

Convention and exhibition projects have to go through the following stages or the following stages.

The first stage is

In the stage of project nurturing, children can grow as young as they can before they can live well and grow up to be independent.

This stage of the exhibition is mainly investment. This cycle may be 2 years, or it may be 5 years or even longer. This stage can be divided into the following 4 stages:

1., "make a final decision".

This stage is usually the year when the mice were founded.

It is necessary to collect all financial, material, human resources, human relations, media, the leading enterprises of the exhibition industry, and the large user enterprises in the exhibition industry to serve the whole exhibition project.

In the first year, it started a good start in second years.

This is the initial stage of the positive cycle of mice.

However, a lot of companies are going to make a big move by cheating and deceive and cheat. Such a company will not be bigger and stronger, but will not succeed.

2. complement and perfect, create brilliant again.

No matter how successful the first session is, there will always be imperfections. There is always a need for additional amendments. At this point, we should repeatedly browse, Peck and study the summary of last year, and fill in the gaps.

In addition, according to the statistics of last year (including the number of exhibitors, the number of visitors, the number of pactions, the scale of the exhibition, the international proportion, etc.), some abstract assessment criteria should be quantified in tangible way, such as exhibition grade, customer satisfaction, exhibition influence, etc. through the interview survey, questionnaire survey and so on to quantify the number of corresponding targets this year, and do everything possible to achieve this goal.

This is the stage for the benign cycle of the Convention and exhibition.

3. enhance the influence and strengthen word-of-mouth publicity to form a virtuous circle.

This is an in-depth stage of the benign cycle of mice.

In this stage, we should do a good job with the main organizations and the media organizations, and do a good job of publicity.

With the good quality and reputation of the first two exhibitions, plus strong publicity, it is actually the brand of the exhibition.

The second stage is to make friends and cooperate with others.

At this stage, we should take a higher and broader view.

If the first stage is mainly domestic, then the second stage should be internal and external considerations, and go hand in hand.

1. cooperate with exhibition companies or related units holding similar exhibition projects at home and abroad.

Or resources sharing, or providing platforms, or jointly organized for one or the same period; or mutual agency, or add activities to improve grades.

2. cooperate with media organizations at home and abroad.

The media is the third party mouth, eyes and ears of the exhibition project.

With its unique functions, the media can make the project work twice as fast.

Therefore, the exhibition organization must attach importance to the role of the media.

A person speaks directly with his mouth and a speaker with a speaker. The effect is obviously different.

Many companies know the important role of the media, but use the media to seriously distort the facts, say one hundred, and finally can only throw themselves into the foot.

3. cooperate with well-known organizations or people in the exhibition industry.

The main function of this cooperation mode is to increase the content of exhibition items and improve the grade of exhibition items.

For example, the automobile exhibition, the automobile industry association will hold a annual meeting or seminar at the exhibition site, and the automobile exhibition will be more abundant and attract the high-level people of the industry to attend the meeting.

4. cooperate with any other group or person who can help the growth of exhibition projects.

The third stage is professional operation and service outsourcing.

This stage is the most advanced stage of exhibition project operation.

The organization units include all the recruitment, investment promotion, pportation, reception, accommodation, travel, construction and so on to the professional group units. They are responsible for the coordination and communication between the organizers, CO organizers, media and support units.

At present, the Boao forum for Asia and the Canton Fair have reached this stage.

Convention and exhibition project operation is a huge systematic project. Only horizontal, vertical and spatial are seen, which is conducive to the long-term development of mice.