Jinjiang Jinde Brand Expands Product Scale And Develops New Brand For Men'S Wear.

Recently, I am from Jinjiang.

Weaving Co., Ltd. was informed that, in order to meet the company's capacity expansion and prepare for the domestic market for skag, the company's production base in Jin De, a brand industrial city in Nei Hang Town, is about to start.

Yao Jianan, general manager of the company, said that the project covers an area of 65.98 mu (56.6124 mu), which has been examined and approved by the land department.

Build new factory layout and domestic market

At present, Jinde has a large factory area in the five mile Industrial Park. Now the scale is expanding again. Why do we choose the inner brand industrial city?

Yao Jianan: choosing inner pit brand industrial city is mainly to see the advantages of logistics in the pit, such as land port and Jinjiang logistics park under construction. The other point is to see the advantage of late pit and the great potential for development. Third, the government of Nei Keng town is very active in facilitating this matter. I myself am also a member of the pit, and hope that the enterprise can develop together with the pit.

What is the basis of project investment and construction?

Yao Jianan: the investment and construction of the project is

Demand.

Jinde also has a company in Germany, forming a broad market structure centered on Germany, radiating Europe and Canada, and actively developing new markets.

At the same time, the company is also preparing for the domestic market. Jin De menswear brand, skag, has been stationed in Hongkong's SOGO Department store at the end of last year.

Many foreign brands now value the Chinese market and are eager to enter the country.

At present, there are many foreign brands ready to enter the Chinese market to discuss and cooperate with the company.

Differential route

It is understood that the main products of Jinde export are men's and women's suits and children's clothing, and the company decides to choose men's clothing when they enter the country to play the brand. How do they consider it? Fujian men's men's clothing has developed very mature, will there be a sense of survival in the cracks?

Yao Jianan: for example, the brand of LV is loud enough, but its sales volume will not be higher than that of ZARA and H&M.

The main reason for the company to start the men's wear brand is its own conditions and advantages. Although there are already mature men's wear brands in China, it does not mean that there will be no living space for other brands, and every year there will be new brands coming out.

Although skag has been stationed in Hongkong's SOGO Department store for a short time, its market reaction is good.

Why does the domestic market start in Hongkong? What do you think is the advantages and conditions of Jinde?

Yao Jianan: brand is life, mature market is not only a brand, but also a function, so we must go.

Route differentiation is the way of Jinde's domestic market.

The products of Jinde export are mostly outdoor, and fabrics have the functions of moisture absorption and sweating. The products have passed the relevant European market standards. Sk-ag inherits the high quality and functional genes of Jinde. Secondly, Hongkong is an international city with high sensitivity to fashion. Besides, Jinde has a company in Hongkong before, which provides many convenience for opening stores, and many tourists from the mainland to Hongkong. Hongkong's shops also radiate to the mainland consumers.

Design is very important for clothing. European style is not entirely suitable for China. Therefore, the design team in Hongkong is running in line with the European design team. The design of travel alienation is in line with the costumes of Chinese consumers, laying a solid foundation for the further development of the Chinese market.