Olympic Year 361 Degrees "Both Inside And Outside" Flying Bravely

With the approaching of the Beijing Olympic Games, the famous sports brand convening channel of 361 degrees convened a new product conference in Xiamen Convention and Exhibition Center in February 25th, and launched its 08 strategy. The number of terminals from the whole country exceeded 3500, and the industry reached a new high.

"National sentiment" ignited the Olympic passion in the face of more than 3500 terminals in the country, and launched its 08 strategy with 361 degrees. After 3 years of painstaking efforts, in the theme of "China's courage to be yourself", the theme of "national sentiment" was officially launched to internationalize the process and further improve the domestic network.

As we all know, the Olympic Games have always been the lowest moment of national sentiment and consumer's "Fan Yang" index.

At the 361 degree press conference, the 361 degree president, Ding Wu, viewed the Olympic Games from a Chinese perspective, and launched an initiative to the whole nation and the Chinese people all over the world.

He believes that the slogan "China is brave to be ourselves" put forward at 361 degrees is the slogan of millions of Chinese people.

The spirit of perseverance and self challenge of Chinese and Chinese enterprises will run through the whole year's marketing activities.

"We are a national brand, and the Olympic strategy of the biggest group of the Olympic Games and Chinese compatriots to communicate is a directional blasting technique for Olympic marketing."

According to the insiders, the 08 strategy created by the "Chinese people's participation in the Olympic Games" is not a 361 degree one. In fact, Adidas, the main sponsor of the Olympic Games, has long put aside the international figure. At the end of 07, it launched the "2008 2008" Olympic Games strategy, which is the absolute leading role of Chinese people, but it always lacked some "flavor".

This "flavor" is the essence of Beijing Olympic Games in China - "national character".

Ding Wu said that the complete 361 degree 08 strategy will be divided into four parts, and will adhere to the voice of "China's courage to do itself" on the tone of national character.

Laying the sales channel in an all-round way and starting the process of internationalization, prologue put forward the request of "national sentiment". At the same time, 361 degrees will continue to increase the laying of sales channels this year.

It is reported that 361 degrees will find and open up new core areas in the domestic market, and invest 500 million yuan for star stores and other market construction.

Through the promotion of personnel services and online store layout, the 361 degree will focus on enhancing the competitiveness of the terminal, creating 25 luxury star stores in the whole country, upgrading and upgrading over 500 single store shops and factory stores, and comprehensively starting the fifth generation standard image store construction.

It is interesting to note that in this new product conference, 361 degrees apart from announcing the introduction of the Oriental benevolent service, which served the international famous sports brand as a strategic partner, it is the first time that the internationalization strategy has been clearly put forward. Before that, other sports brands in Quanzhou have taken the lead in starting the internationalization process.

In this regard, Xia Youqun, assistant president of 361 degree, believes that the Olympic Games are a sports event of global concern. Past experience has proved that with the help of this platform, many sports brands have been developing rapidly, and 361 degrees, a brand sign made up of Arabia figures, has the unique advantages that can be used everywhere in the world without plation. It is impossible to miss this golden opportunity.

To consolidate the foundation of the enterprise and solve a problem in a year, in the face of a smoky battlefield, in the face of innate advantages, the Chinese sports brand has stood the test of courage and courage, the competition of intelligence and speed, and the possession and integration of resources will become the magic weapon for the ultimate success of enterprises.

Xia Youqun said that the firm foundation of 361 degree consolidation is to focus on solving one problem every year. The 05 year is the breakthrough of the market and the reconstruction of the channel. In the 06 year, the brand strategy is implemented and the business process reengineering in the 07 year is the foundation for the overall take-off of the terminal this year.

As one of the leading brands of Chinese sports brand, 361 degree passes through "05 leopards", "06 Swords" and "07 sharp changes" until "sprint". Insisting on terminal upgrading to promote market upgrading, market upgrading, brand upgrading and product upgrading, and then promoting enterprise upgrading strategy, is making use of an outstanding long-term strategy, breaking through its own limits again and again, becoming the fastest growing sports brand in China.