2008 XTEP Marketing Conference Held Ceremoniously

2008 the XTEP marketing conference was held ceremoniously. "For Americans, 2008 is about elections, and for the world, it is about China.

When the Olympic Games are finally unveiled, China will enter the center of the international arena.

In the year-end special issue of Newsweek, American commented on the significance of 2008 to China.

2008 is a very unusual year for every Chinese, because in this year, the Olympic Games will be held in Beijing.

As the world's first fashion sport brand, every move of XTEP is attracting widespread attention from people inside and outside the industry. As a brand of Chinese sports, people are full of expectation for it.

The layout of the Olympic Games in February 25th, Beijing's first city in the world ushered in more than 3000 XTEP elite, they gathered together to participate in the XTEP 2008 marketing conference.

XTEP group is so great that it will undoubtedly remind people of the upcoming Olympic Games.

As one of the important contents of this marketing conference, XTEP Group signed a cooperation agreement with Belarus ambassador to China and officially became the exclusive sponsor of the Belarus Olympic team's award equipment.

Prior to that, XTEP has been named the "Beijing to Shanghai" Olympic train.

For the significance of participating in the Olympic Games, XTEP President Ding Shuibo believes that the Olympic Games will be held in China, and Chinese enterprises have the responsibility to contribute their strength.

If 10 years ago, Chinese sports enterprises were unable to compete directly with foreign brands, now we believe that China's brand has grown. XTEP chose to name the Olympic train and sponsor the Belarus delegation for this goal.

There are many economic myths in the past Olympic Games, and many local businesses have become international brands.

Olympic Games can change a country, a city or an enterprise.

The choice of XTEP provides an opportunity for the brand to participate directly in the Olympic Games, and the Olympic Games will become an important stage to show the strength of the brand.

In recent years, XTEP has invested a lot of money in entertainment marketing and sports marketing, like the sponsorship of WCBA, NBL and CX, and has become the partner of CBO and the Sixth City Games, sponsoring the Tenth National Games.

All these activities have greatly enhanced XTEP's brand image.

Recently, XTEP group also signed a contract with CCTV to become the biggest advertiser of domestic sporting goods enterprises during the Beijing Olympic Games finals.

At the XTEP marketing conference, the review and summary of the year 2007 undoubtedly let people see a leap in brand growth.

In 2007 alone, XTEP had more than 1000 new stores nationwide, with a sales volume of about 2000000000 yuan. In every province, city and region of the country, the sales network was distributed, and XTEP was moving from the first brand of Chinese fashion movement to the first brand of global fashion movement.

According to Ye Qi, vice president of XTEP, in 2008, XTEP will open more than 1000 new terminal stores nationwide to achieve sales revenue of 4 billion yuan, and carry out the "500 best fire" activities in the whole country, selecting 500 excellent terminals, and providing point to point services by the company, so as to achieve a comprehensive upgrade of store image.

At present, XTEP has sold thousands of stores nationwide, and the focus of future market development will be concentrated in overseas countries such as Singapore, Malaysia, Thailand, Turkey and Belarus.

As XTEP spokesperson Nicholas Tse said, as long as there are people with yellow skin, there will be XTEP.

In 2008, the company will expand its brand promotion in Singapore, London and New York, and encourage powerful distributors to go abroad to bring XTEP to the whole world.

Fashion life is the first brand of fashion movement. XTEP's success is no accident.

In their autumn new product conference called "fashion flying", the products full of personality and fashion perfectly explained the purpose of the brand.

In the hundreds of new autumn shows, bold color collisions, free stitching of various fabrics, and individual character detail handling all make people realize the charm of sports.

Fashion, in the eyes of XTEP people, is a specific product.

As a sports brand that used the stars as spokesmen earlier, XTEP's entertainment marketing has made a lot of difference.

Besides celebrities, they also named the southeast pop music list, combining music and sports to deduce the brand of fashion personality.

Recently, they have signed the pop stars Jolin and Willber Pan, plus the Nicholas Tse and TWINS combination that has been cooperating for many years. At present, XTEP has 5 popular idols, which is unique in the whole sports enterprise.

At the XTEP 2007 annual awards ceremony held in February 25th, five stars appeared at the same time and offered the best wishes to the XTEP family.

They also worked with XTEP leaders to award awards to XTEP members who won last year's awards. They also brought a lot of frenzy to the scene with their wonderful performances.

The Olympic Games will be held to provide opportunities for Chinese enterprises to upgrade, and XTEP's unique development ideas will enable enterprises to succeed in competition.

Whether in the past or in the future, XTEP's solid steps lead the enterprise to a new height.

In the course of XTEP's legendary development, it has won numerous honors: China's famous brand, China's well-known trademark, national inspection free product, and the most valuable brand of China's top 500.

No one doubts the future of XTEP. We firmly believe that XTEP will be proud of 2008.