Quanzhou Shoe Enterprises "Curve Into Olympic" Add New Members

With the approaching of the Olympic Games, the sporting goods industry, which is closely related to it, has launched new marketing strategies frequently, signing the delegations of various countries to enter the Olympic Games. Last week, XTEP, a famous sports brand, ignited the hot topic again, signed a cooperation agreement with the Belarus ambassador to China, and concluded a partnership with the Belarus Olympic delegation to allow the Belarus Olympic delegation to wear XTEP equipment in this year's Beijing Olympic Games. Wei Hai, manager of brand Department of XTEP (China) Limited, said that because the designated Olympic brand is an international brand, Belarus athletes will not wear XTEP equipment, but they will wear XTEP equipment when they receive the prize. Wei Hai said that signing the Belarus Olympic delegation is part of its Olympic marketing strategy this year. Since the beginning of last year, it has invested heavily in the Olympic games such as the XTEP Olympic Games. In order to match the Olympic marketing, this year launched the "big store plan" to expand the area and transform the image in the terminal construction, and launched the Olympic concept store with an area of 1600 square meters. Speaking of the significance of participating in the Olympic Games, Ding Shuibo, President of XTEP, believes that Chinese enterprises have the responsibility to contribute to the Olympic Games in China. "If 10 years ago, Chinese sports enterprises could not compete directly with foreign brands, now we believe that Chinese brands have grown up and have this ability. We have been naming the Olympic train last year to cooperate with the Belarus delegation this year. He said. According to the introduction, under the current Olympic Games designated international brand, Quanzhou Sports Brand Alliance foreign Olympic delegation "curve into Olympic", is undoubtedly a major innovation in Olympic marketing. So far, the Quanzhou sports brand that has joined the foreign Olympic Committee has reached 6. Hongxing Erke first joined hands with the North Korean Olympic Committee. Then, Kang Tai signed a contract with the Lithuania Olympic Committee to become a partner. Lu You sponsored the Tajikistan Olympic delegation. Later, PEAK became a sponsor of the Iraqi Olympic delegation. By the end of last year, the Slovenia Olympic Committee had become a Quanzhou brand that took the overseas Olympic Committee's train. Related people said that the Olympic Games can change a country, a city, of course, it can also create an enterprise. There are many economic myths in the past Olympic Games, so that many local enterprises have become famous international brands. "Curve entry into the Olympic Games" provides a good reference for Quanzhou sports industry to participate directly in Olympic Games.