High End Fabrics Are Hot At That Time. Balanced Development Is The King's Way.

In recent years, more and more international fashion brands are coming. Fabric The purchase target has shifted to China. The huge production groups here have provided unlimited possibilities for the development of the clothing brand, and more and more Chinese fabric enterprises have positioned their brands in the high-end. But at the same time, we can see that although the development of domestic high-end fabrics has a certain height, there are still some problems that are still being tackled and the puzzles to be solved urgently.

　　 Homogenization of products has become one of the bottlenecks.

"Only when we occupy a leading position in a certain fabric field, and constantly introduce new products, and distance ourselves from conventional products, can we get the attention of international fashion brands and become high-end fabric suppliers." An official responsible for producing high-end jacquard fabrics said in an interview. Almost all of the domestic enterprises devoted to the production of high-end fabrics have made articles on product differentiation. Even so, it is difficult to prevent the homogeneity of homemade fabrics.

In the interview, some garment enterprises in charge believed that the reason why the interest in domestic fabrics is not high, product homogenization is one of the reasons. "Many textile enterprises in China have a high repetition rate of fabric, and the similarity is too large. They can get out of a fabric at random. More than 10 companies are not suitable for the high-end development needs of garment enterprises, while some foreign fabric enterprises only have more than 2000 yarns, not only the choice is large, but also can meet the individual needs." Guo Pei, a well-known fashion designer, told reporters.

Because of this, many foreign fabric agents expand their territory to China to seize the high-end fabric market. The head of a French fabric enterprise co operating with Chanel believes that although China's garment enterprises are not buying much of the high-end fabrics, there is great potential for the development of Chinese clothing in the future.

Not only fashion brands, but also in China Outdoor sportswear In the market, brand enterprises also rely on well-known imported brand fabrics to attract customers. "China's outdoor clothing market started late, but the market space to be developed is huge. Ski wear and body-building clothes have great potential for growth in the Chinese market. Next, one of our priorities is to design fabrics that are suitable for Chinese fashion brands. A French fabric company co operating with Adidas and Polo said.

Product homogeneity shows that the overall innovation of domestic fabric enterprises is not enough. A large part of small and medium-sized enterprises are still living on imitation. Not only can they not flourishing, but also drag the development of a few innovative enterprises. After recognizing this situation, the high-end fabric enterprises are paying more attention to the protection of new products, and some even want to shield some customers in exchange for product copyright.

　　 Rare fabrics = high-end fabrics?

With the advent of summer, comfortable cotton T-shirt products have become the favorite of men and women in the streets and lanes. Since the concept of organic cotton entered the field of vision a few years ago, the use of organic cotton has been increasing every year. In 2011, the size of the world's organic clothing reached about US $6 billion. Even so, organic cotton has become a "minority" textile product because of its stringent requirements for raw material growth and post processing. But "minority" does not mean "high-end".

Exclusive Conscious, the vice line of fast fashion brand H&M, recently launched a new evening dress series, which is specially designed for red carpet evening wear. The new evening dress, which was launched in the middle of the 100 online stores in the middle of April, adopts a variety of environment-friendly recyclable fabrics, of which organic cotton and natural linen fabrics are the focus of their fabrics. H&M In addition, many clothing dealers and distributors joined in the production of organic. Spin The ranks of products, such as Levi's, Adidas, Nike, Target, Nodes Tron, Gap, WAL-MART and so on.

Almost all these organic fabrics are low-end brands, and there is no big international brand. For example, Chanel, LV, Valentino and others are likely to use organic fabrics locally on some of the products, but it is impossible to use organic fabrics as their focal points. Of course, they will not link the brand look of the season with organic fabrics.

Like organic textiles, it also includes new materials such as Tencel, Model, chitin and bamboo fiber. These fabrics are more suitable for use on specific brands, comfortable and close to the people, but are not destined to have a deeper source of high-end clothing brands.

The reason is that these new materials are limited by their characteristics, so it is difficult to achieve the effect of industrial fabrics on stiffness and dyeing. It is difficult for them to achieve some artistic requirements of contemporary fashion when they are sculpting. For example, the garments made of organic fabrics and Model fabrics are more suitable for home and leisure wear. These natural characteristics make them have a certain distance from the traditional "high-end".

　　 Production link is hard to highlight "short board".

"Since this order, since last year, we have been looking for suitable matching dyeing and finishing enterprises locally, but so far, we have not found such a dyeing and finishing technology. Finally, all the grey cloth had to be shipped to Japan for dyeing and finishing. In this way, the cost is much higher and profits are lower. The head of a textile enterprise is rather helpless.

It is not uncommon for us to win orders for high-end clothing brands but not meet the high requirements of production links, especially in areas where textile industry is relatively concentrated. At the same time, the technical problems of domestic dyeing and finishing industry begin to highlight, while the "textile dyeing and finishing industry" is no longer a novelty. A lot of single fabric enterprises that produce grey fabrics are unable to keep up with the technology of local dyeing and finishing enterprises, so they have to transport semi-finished products to other provinces or even overseas for post processing, making the production cost of finished products higher.

There are also many textile enterprises in order to get rid of the "dyeing and finishing" constraints, dyeing and finishing as a link in the company's industrial chain expansion plan, "expand dyeing and finishing business, mainly based on development needs. Many of our knitted high-end products require a certain amount of dyeing and finishing technology, especially after finishing, many enterprises can not do it. We know most about our product technology, so we want to apply for EIA and do our own dyeing and finishing business. Many fabric enterprises share the same view with the world Xingda (Fujian) Textile Technology Co., Ltd.

It seems that if we want to get more high-end fashion brands and gain more profits from it, the textile industry chain must develop in a balanced way so as to avoid losing links in a certain link.