61 Children'S Wear: Leopard Print, Lace For Children'S Clothing To Increase The "Adult Flavor".

61 approaching, among the many holiday gifts for children,

Nature is the first choice.

However, yesterday, reporters visited the Ningbo market and found that adult children's clothing occupied most of the Ningbo children's wear market. The leopard print miniskirt, broken flower suit, High Waist Shorts, sequins and sequins...

Some of the design elements of adult clothing are now appearing in children's clothing and are quite popular.

Children's "adult flavor" is strong.

Yesterday afternoon, the children's clothing department of the third floor of Yintai Dongmen store, many mothers were choosing clothes for their children.

"This suit on the model is good, very good! Let me have a code for a 6 year old child."

In a children's wear brand counter, a young mother pointed to the sequins and the leopard mini skirt.

In this counter, the reporter saw that there were more than 20 adult children's clothing on the shelf, occupying 2/3 of the whole shop style, while the cartoon cute traditional style children's clothing was few.

The shopper told reporters that the children's clothes sold in hot market in recent two years are basically children's clothes with more adult elements, and the sales of these styles of children's wear have been good.

This is not the case.

Reporters in the mall children's clothing department, the new JIANGSHA shopping mall and other places rough circle, found that adult children's clothing can be seen everywhere.

In particular, girls' clothing is biased towards adults. In detail, a large number of sophisticated design elements, such as beads, rust, hollowing and perspective, appear in children's clothing.

It can be said that many children's clothing is a diminished version of adult clothing.

In addition to the adult style design, the price of children's clothing is also in line with the price of adult clothes. Some are even more expensive than adult clothes.

A 6 year old child's cotton mill jeans are priced at 298 yuan, which is not much cheaper than the jeans of the same brand, but the cloth used is about half of the adult jeans.

A princess skirt with complex workmanship can also be sold at a price of more than 600 yuan.

Adult brands scramble for children's wear

At the same time, some adult clothing brands have begun to scramble for children's clothing and extend to the children's market.

The brand's adult design style also directly penetrates into its children's clothing design.

According to a person in charge of Ningbo branch of Yintai department store, ELLE, clothing and love brands, products age range from children to adolescents to adults, everything is available now.

The extension of brand to children's market is accelerating. It's like the popular women's clothing brand Europe has begun to set foot in children's clothing, and has independently opened up a children's clothing area in its women's clothing cabinet.

"Now more and more 80 parents become parents, and their buying habits may extend to familiar brands.

We have many styles of children's clothing, which have a continuation of the style of brand women's wear. Many young mothers buy their own clothes and then come specially to find this kind of children's clothing to match them.

The brand is shopping guide.

In addition, some international fast fashion brands who have entered the Ningbo market, such as Zara and H&M, have set up their own children's special areas.

Most of the purchasers are the 80 after father.

"Will someone buy this kind of children's clothing?" asked a reporter at a children's clothing shop on the two floor of the Rainbow Dress Plaza.

"It depends on your personal preference.

In fact, this kind of clothing is very popular, especially those young parents who have personality and tide. They all praise us.

Special. "

The shopping guide said frankly that most of the buyers of adult children's clothing were the hot father of the 80's.

Ms. Li, who is picking clothes for her 3 year old son, is a standard Post-80's freaky mom. She admits that fashion is becoming younger and younger. Children in kindergartens know better than their clothes. Especially in micro-blog, there are often many "sprouting" children who dress up very well, and young mothers are eager to follow suit.

"Because most of the children who buy children's clothing are young mothers, and mothers like these fashionable elements, and of course they want to manifest themselves in their children."

Yintai department store Dongmen children's clothing department, a brand shopping guide said.

Because mom will choose her style according to her own taste, it is the consensus of the industry to please her mother.