Attention Should Be Paid To Seven Problems In Exporting Children'S Clothing.

1. Patent issues

A patent is an invention invention protected by patent laws. It refers to the exclusive right of an invention invention to the state examination and approval organ, which has been granted to the patent applicant by the patent applicant after the law has been examined and qualified.

Patent is exclusive and patent right is exclusive and exclusive.

If a patented person wants to use someone else's patented technology, he must obtain the consent or permission of the patented person in accordance with the law.

The patent is regionality, and the patent right granted by a state in accordance with its patent law is valid only within the jurisdiction of the country's law. It has no binding force on other countries, and foreign countries have no obligation to protect their patent rights. If an invention creation only obtains the right of exclusive right in China, the patentee will only enjoy exclusive or exclusive rights in our country.

The patent has time and the legal protection of patent right has time. The duration of invention patent is 20 years, and the duration of utility model patent and design patent right is ten years. All of them are counted from the date of application.

The object of patent protection includes three kinds of invention, utility model and appearance design.

It is understood that the international market and Europe, the United States, Japan and other target markets have not been specifically targeted.

Patent protection measures for finished products, but do not exclude some new and practical functional fabrics or accessories, which may be applied for patent protection.

If the imported children's clothing designed by China is imported, the first thing is to know whether these accessories are belong to the scope of patent protection. If they belong to the scope of patent protection, they should be connected with the owners of the patented technology and can be used only after they have been allowed and handled certain procedures.

The use of patented products before obtaining the consent of the patented technology owner is likely to be considered a violation of intellectual property rights, which will be subject to sanctions by relevant laws, and economic interests and corporate reputation will be damaged.

2, cultural issues

Different target markets abroad have different cultural backgrounds.

Europe

The art is deep, advocating romantic and humanistic color; the United States is a highly open country, which combines the cultures of all continents in the world, and its dress culture appears to be of diverse styles and inclusiveness, and different ethnic groups can better retain their own clothing characteristics; while Japan is a nation with a single nationality, focusing on traditional culture but not exclusive.

At the same time, the clothing culture of the world today has something in common, that is, advocating natural leisure, paying attention to comfort and safety performance, and emphasizing the convenience of using and maintaining clothing.

These situations must be mastered for enterprises engaged in the design and production of children's clothing. They should be differentiated from areas and objects, with key choices to improve the pertinence of products.

Children's clothing is a clothing worn by a special group of people, bearing the important duties of body protection, decoration and correct safety and health.

Due to the influence of age, environmental factors and seasonal factors, children's clothing is widely used and varied.

From the point of view of clothing aesthetics, the choice of children's clothing color can be brighter, and the collocation can be more colorful. It can play a striking role. It can beautify the environment and enhance the function of safety protection.

From the angle of comfort and decoration, children's clothing design should be subdivided into different objects, such as infants, children, children, children and adolescents. According to the characteristics of different objects, the safety, health, fitness, durability and other properties should be highlighted. The material selection should be safe, gentle and skin friendly. The style design should be safe, reasonable and convenient. The binding of accessories should be safe and firm, and the packaging should be clean and environmental friendly.

3 National (religious) habits

The practical function of children's clothing is outstanding, and the modification is strong. Because of the limitation of using the crowd, it usually does not involve the national (religious) habits of the target market.

However, when developing foreign trade, we should pay attention to the export product itself, the color and pattern design of the packaging, and not ignore the customs, religious beliefs and preferences of the importing countries.

If the taboos and preferences of the importing countries are not well mastered, and the product design can not meet the requirements of the importing countries, the product decoration and color regiment design will even result in the taboo of importing countries, which will lead to return and claim cases.

For example, in trademark and regiment design, Japan does not want to use lotus, chrysanthemum and fox designs; France does not want to use walnuts; European countries avoid warning, religious symbols and chrysanthemums, yellow roses, peacocks, owls, black cats and so on; Latin American bogey chrysanthemums; the United States avoids bats, crows, chrysanthemums, lilies and other patterns.

For the decoration color, Brazilians avoid green; Japanese are green, purple and white; South Korea is yellow; Thai people avoid red; Belgian people avoid blue; Europe and so on avoid black, purple, dark green and brown; in Brazil, purple is considered to be an unlucky color, if the product is equipped with purple, it will not be popular.

When exporting fashion designers, these aspects should be avoided.

Comparatively speaking, the United States does not have much taboo in clothing color. Black is often used for funerals. White is mostly used for weddings. In daily dress coloring, other colors are not special, but most people like bright colors.

Girls like red and vermilion clothes, and people in the southwest tend to have strong monochromatic colors, such as blue.

In business, red is not popular with people. Because the red book is red, it represents a loss. Some people think that red represents the color of anger.

According to international practice and convention, in general, the colors of the flag of each country are usually the colors that the people of this country like very much. The color or pattern design of children's clothing can often achieve twice the result with half the effort.

4, green consumption

Clothing "green consumption" has now become a fashion trend.

Since the twenty-first Century, with the economic development, social progress and the popularization of scientific knowledge, people have had many new and new requirements in clothing wear.

One of them is that consumers' self-protection consciousness is becoming more and more strong on clothing, and the safety and health problems of clothing wear have attracted more and more attention.

No pollution, no harm and health friendly and environmentally friendly "green clothing" has been recognized by many consumers, and the demand is increasing.

The so-called "green clothing" refers to clothing in the selection and production process must be harmless, safe, and has certain body and health functions, is conducive to human health, easy to handle after use and neutralization.

No pollution to the environment, production of non-toxic, no pollution, safe and healthy use, treatment without affecting environmental protection is "

The three components of the three elements are indispensable.

In order to cater for "green consumption", the EU has implemented a green label certification system in textiles and clothing, marking two labels, both the EU's "eco label" and "eco textile certification".

The former is approved by the European Union and the latter is recognized by the international textile research and Testing Association.

The European Union has also established the eco label certification standard and eco environmental protection textile standard. These standards have become an important international standard for the identification of green textiles and garments. The main requirement is that the relevant production enterprises can achieve cleaner production process and innocuous and harmless products.

"Eco label" standard design of textile raw materials, production, product itself and durability, and many other aspects, "eco textile certification" is mainly concerned about the textile itself, the former is more stringent than the latter.

China's experts believe that the application of these two labels is significant for China's textile and garment production enterprises to enter the EU market. China's clothing enterprises should actively apply for them.

It is reported that the production enterprises produced by the EU ecological label certification are not only easy to enter the European market, but also sell more than 30% of the same kind of products that have not been certified.

Because of the particularity of the use of children's clothing, the target markets such as Europe, the United States and Japan are particularly strict in their cleaning and safety requirements.

From the perspective of "green consumption", all kinds of children's clothing for export should pay attention to the problem of "green production", strengthen the control of various production links, and ensure the clean and safe products of the products.

Qualified enterprises can apply for European "eco label" and "production textile certification" to improve the credibility of products, reduce and eliminate claims for returns.

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5, market access environment requirements

Now the issue of environmental protection and social responsibility has become the focus of attention in international trade activities.

Some suppliers should not only attach importance to the quality of the products themselves, but also require the production enterprises to meet the international requirements and regulations in terms of environmental protection and social responsibility.

More and more export enterprises in China are concerned about ISO14000 and corporate social responsibility certification.

The ISO14000 standard is an international standard drafted by the international standardization organization ISO/TC207.

Through the implementation of ISO14000 series standards, environmental protection work throughout the whole process of product design, production and circulation, enabling enterprises to consciously save energy and reduce consumption, eliminate pollution, reduce environmental damage and achieve sustainable development.

The implementation of this set of standards has far-reaching significance for social economy, the development of the whole society and environmental protection.

As a symbol of market access, enterprises that have obtained ISO14000 certification will have greater market advantage and are hard to be shut out by other countries under the excuse of environmental protection.

Enterprises will get to the world.

The entry of products into the international market will reduce the restriction of green consumerism on international trade.

Since the 90s of last century, the voice of national consumers demanding multinational corporations to assume the social responsibility of protecting the environment and protecting labor rights has become increasingly intense, resulting in the corporate social responsibility movement, calling on enterprises to take the initiative to bear the responsibilities of environment, social and profit related stakeholders while making profits.

The most influential social responsibility movement is the labor intensive consumer goods industry, such as the textile industry, the clothing industry, the toy industry and the footwear industry.

Corporate social responsibility (CSR) means that enterprises should undertake corresponding responsibilities to stakeholders in various activities they engage in, so as not only to gain sustainable development in the economic aspect, but also in the social, environmental and other fields.

It is understood that at present, many multinational enterprises are implementing their corporate social responsibility and evaluation system for their global suppliers. Only through assessment and audit can they establish partnerships. CSR begins to appear frequently in the additional conditions of multinational companies' orders.

In 2006, a buyer from the European Union signed a single processing business with the Fujian Shishi one garment enterprise at the "Canton Fair". However, when the other party visited Shishi on site, it had to give up the business of only about 500000 yuan because of the requirement that the enterprise could not meet the requirements in terms of labor protection.

According to the British observer, October 28, 2007, a factory in India used child labor to produce children's clothing products of American retailers GAAP brand.

Once consumption is disclosed, it immediately leads people to ponder and discuss whether enterprises should organize production problems according to social moral standards.

In the face of the enormous pressure of public opinion, the United States GAAP company announced that while investigating the matter, it stopped the production of CapKids brand children's clothing and recalled the relevant clothing, and ordered the destruction of all the stock of this brand of children's clothing.

These cases once again sounded the alarm for clothing manufacturers, so that they could give enough attention to the implementation of corporate social responsibility.

Experts believe that the implementation of CSR will play a positive role in promoting the coordinated development of economy and society, safeguarding the interests of workers and enhancing the competitiveness of enterprises.

Far sighted entrepreneurs should take precautions and check whether the enterprises and corporate organizations have fulfilled the recognized social responsibilities as early as possible. Whether there is any violation of social morality and morality in the course of the operation of the enterprises, whether they really protect the legitimate rights and interests of the workers, and facilitate the grasp of the first opportunity to meet the new round of world challenges.

Through social responsibility certification, we can better integrate into the international industrial chain and supply chain to meet the needs of economic globalization.

Contacts with international retailers and international consumers will be more sophisticated.

In early 2006, the European Union, the United Nations and other international organizations and government departments have reached a cooperation agreement with the China Textile Industry Association to jointly promote corporate social responsibility in the Chinese textile and garment industry.

Corporate social responsibility has become an indispensable factor for China's textile and garment enterprises to participate in international competition.

Faced with the increasing threshold of social responsibility in the foreign market, the China Textile Industry Association has begun to select some key industrial clusters and backbone enterprises to carry out pilot projects to promote the application of CSC9000T system and extend them to other enterprises from point to point.

At present, the importance of conscientiously implementing corporate social responsibility through IS09000 and IS01-1000 certification has become an important standard to prove the management level, competitiveness and credibility of enterprises.

Enterprises engaged in the production of clothing for children's clothing should enhance their sense of initiative, actively carry out IS09000 and IS01-1000 certification, pay close attention to the relevant requirements of corporate social responsibility, actively implement them, and further improve their own environmental conditions for international market access, so as to seize the opportunity in the fierce competition in the international market.

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6. Order requirements

Importers of textiles and garments in Europe and the United States mainly pay attention to four parties when choosing overseas suppliers, that is, price, quality, delivery time and minimum order quantity.

At present, China is the main source of clothing supply in foreign markets, and is growing.

Foreign businessmen hope that Chinese suppliers can do the following.

First, there is a competitive price.

This is not the lower price, but the best cost performance.

The two is reliable quality.

Not only the first batch of goods, but also each batch of goods require the same level of quality.

After ordering product processing technology and quality requirements, foreign ordering suppliers often take the confirmed samples as the inspection basis for batch products.

The actual sample form is generally sealed. It shows that before the mass production, the supplier and the ordering company have reached a consensus on product color, style, texture and composition of the accessories, the type and use of the accessories, and the sewing process.

Three is a reasonable delivery time.

Many foreign companies launch new clothing styles and series every month, which requires suppliers to have a fast production cycle and a large sample manufacturing capability.

The four is the longest payment period.

The five is the most complete package.

All goods themselves are required to be accompanied by identification labels, which are marked with prices.

The contents of the label also include fiber composition, origin and nursing matters.

The package number or product number, color, size and consignee should be marked outside the package or package.

Paying attention to the details of these packages will make suppliers look more professional.

The six is to get ready for all kinds of small orders before entering the foreign market.

Chinese manufacturers should pay attention to the purchasing habits of foreign local companies.

For example, Australia's request for T-shirts is 500 pieces per color, and the volume of purchases per batch of orders in Spain is generally not too large.

Every time a buyer drops the order, he may ask the supplier to provide a variety of color cards with a variety of designs in the same range of goods.

Seven, we hope to do business directly with factories, so that the best price can be guaranteed, and the designer and producer can communicate directly.

In addition, foreign buyers of clothing products generally require suppliers to provide samples of textile and apparel samples quickly and accurately, and must be honest about the difference between large goods and samples. Try to express unforeseen difficulties or risks in the contract, avoid disputes and maintain long-term cooperation with customers.

According to the requirements of the Japanese market, the following links must be paid attention to in the export of children's clothing: first, make a quick quotation for the inquiry.

Timely quotation is very important for establishing good business relationship.

The two is according to the contract commitment delivery, do not appear the following situation.

(1) errors in color, size and quantity.

Japanese companies complain most about foreign suppliers sending the wrong goods, not giving notice.

They often find that color and size are wrong, and the number is short.

(2) delay in delivery.

In Japan, retailers began selling spring products in the early February, and began cutting prices in summer in July.

They began selling autumn and winter clothes from the end of July to early August, and began to deal with the costumes in the first quarter of February in the early February of next year.

Therefore, delay in delivery means that the importer loses the sales opportunity and thus sells the products in a small way.

In case of delayed delivery, please inform the Japanese company in time.

(3) change the design.

If you need to change the design after receiving the order, please inform the Japanese company in time.

If they are batch

Importers, they have to ask their own customers.

But please note that if the design is constantly modified, Japanese customers will not trust such suppliers, because Japanese Importers lose the trust of retailers.

(4) start with small orders.

Although Japan's economy is recovering, there is no new vitality in the clothing market.

Wholesalers, importers and retailers do not want large quantities of stock.

Japanese suppliers will try new business varieties to expand their business.

Therefore, domestic supply should be slow and start with small orders.

After establishing a good, reliable and stable business relationship, Chinese producers and suppliers can make a big list with Japanese companies.

(5) collation and standardization of product information, including samples, catalogues, ingredients, etc.

Japanese businessmen spend a lot of time before placing orders. They usually do not place orders immediately at trade fairs, where they usually collect product information and talk with suppliers, then return to office space and visit their own customers (usually retailers) and ask them what they think.

If retailers like this new product, they will take the order to the supervisor for approval.

Of course, some Japanese businessmen also place orders directly at trade fairs, especially overseas, which is the operation of Japanese public companies. Therefore, product information is very important for selling product lines in Japan.

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7, dealing with the European REACH regulation.

In June 1, 2007, the European Union's chemical registration, assessment, licensing and Restriction Act (1907/2006) (REACH code) came into effect.

The bill signed by European Parliament President Borrelli and Finland Prime Minister Vanhanen, representing the Council of the European Union in December 18, 2006 in Brussels, Belgium, aims at centralized and unified management of chemicals sold, sold and used in the EU market to ensure that they are in a controllable state.

At present, about 30 thousand chemicals commonly used in the EU market will be registered, assessed, licensed and restricted procedures to ascertain their safety, reliability and whether they can continue to be used.

There is no doubt that the introduction of EU REACH regulations will have a significant impact on the world's production, trade and use of chemicals.

From the positive point of view, it helps to improve people's understanding, analysis and control ability of chemicals, reduce or eliminate their small profits or harmful effects, further safeguard human health and safety, protect the environment and ecological balance, while the other side improves the safety and environmental technology quality requirements of products in international trade activities, and increases the production and operation costs of suppliers (the first registration cost of each chemical substance is around 30 thousand euros), which limits the production, trade and use of some chemical products in Europe, and produces some obstacles to the trade of chemicals, which needs to be seriously and seriously treated in the textile and garment export industry.

Although the REACH regulations have been in operation for a period of time before entering the registration, assessment and authorization of chemical substances, according to authoritative departments, the introduction of REACH regulations will have a great impact on China and the EU in terms of chemicals and products trade partners.

Data show that the bilateral trade between China and the EU in the chemical sector is now more than 23 billion dollars a year, and the total trade volume has reached US $about 270000000000 last year. The EU has become China's largest trading partner.

The introduction and implementation of the REACH regulations will involve chemical products and products such as medicine, chemical fiber, rubber, plastics, textiles, light industry, electronics, automobiles, household appliances, coatings and so on. China's exports will reach 90%, and the total trade volume will probably drop by 10%. This will be the biggest trade restrictive measure since China's accession to WTO.

Expensive registration fees, strict registration procedures, complex assessment tools and restrictions on the entry of related products will add little trouble to European products.

As a commodity, textiles and garments are not included in the main control targets by REACH regulations.

However, as a daily necessities that are most closely related to human beings, due to the relatively high degree of correlation with various chemicals (such as dyes, auxiliaries, finishing agents, related accessories, etc.) in the selection and manufacture of materials, and the use of certain chemical source materials and intermediate substances in raw and auxiliary materials during the production process, they will have adverse effects on the environment and operators. Therefore, the government should not take lightly the issue of REACH regulations.

It is important to note that the REACH code will publish a highly concerned list of hazardous substances (SVHC) that must be strictly controlled in January 2009.

In this list, there will be more than 200 kinds of textile auxiliaries and over 100 kinds of textile dyestuffs. They are textiles and garments, and the production of auxiliaries should be used with caution or avoided as far as possible.

To this end, the REACH act has also provided a criterion for determining the chemical substances, products or commodities listed in the list. The hazardous ingredients such as carcinogenic, mutagenic, genetic toxic and reproductive toxic substances CMR and durability, bioaccumulation of toxic and harmful substances PET and so on are smaller than 0 1%.

Relevant textile and garment production enterprises should attach importance to this.

Textile and garment export enterprises should enhance their awareness of "traceability".

With the implementation of REACH regulations, chemical substances related to textile and clothing production are still the object of control.

Therefore, from now on, the European textile and garment production enterprises should enhance their awareness of "traceability", especially for some raw materials used in daily use. We must strictly implement the "source check" measures. All data concerning chemicals and products should be homogeneous and complete, so that they can be easily searched and provided.

Do not allow raw and auxiliary materials containing toxic or hazardous chemicals or products without REACH registration to assess and do not obtain trade (import) permits to enter factory production in order to avoid any sequelae that can not be reversed.