"Horse Race Enclosure": Semir Apparel Expansion Network Pformed Into American Landlord

The price of 156 million yuan, which is 3 times higher than the value of the evaluation, is announced. "

"After the news, Semir clothing needle to the high price of the underlying assets for a time to become a hot topic in the two cities.

However, after careful examination of the evaluation report of the target assets, the reporter found that the high premium of Semir clothing may have a deep meaning behind it, because the shop bought by Semir clothing this time is the competitor of the United States barrack clothing rental store.

However, after careful examination of the evaluation report of the target assets, the reporter found that the high premium of Semir clothing may have a deep meaning behind it, because the shop bought by Semir clothing this time is the competitor of the United States barrack clothing rental store.

Zong Huichun, a representative of Semir apparel and securities business, told reporters that he would set up his own network after the maturity of American bond.

United States: has not yet experienced opponents changed landlord

According to the public information of Semir costumes, the shop located at No. 236 Yanan Road, Shangcheng District, Hangzhou, Zhejiang, is located in a complex building with a total of 6 floors, with a floor area of 2637.77 square meters. 1 to 4 floors of the shop are leased to Hangzhou Bang Wei Clothing Co., Ltd. for storefront use, with a lease area of 1758.51 square meters, and the lease period ended as of February 28, 2013.

according to

Public information shows that the Hangzhou Bang Wei Garments Co., Ltd. was founded in August 1996, with a registered capital of 10 million yuan. It is a wholly owned subsidiary of American Apparel.

Zhuang Tao, an American Apparel and securities representative, told reporters that when the store is open, it should be market-oriented.

When a reporter asked how much income the store had contributed each year, it said it would not disclose such detailed data.

But when Semir suddenly became a landlord of its own store, Zhuang Tao said, "no one has ever met".

"Never heard of it," said Cheng Yuan, a joint analyst at the apparel industry.

Cheng Yuan believes that Semir clothing is to use the advantages of capital to occupy favorable terrain, while building its own outlets, it can also pull out the competitors' network.

However, Semir dress is more calm about this.

Zong Huichun, Semir apparel and securities affairs representative, told reporters that the company did not intend to take the shop of Smith Barney clothing, but now it has not yet arrived, but there is always a deadline. After the lease expires, the company will set up its own network.

Analyst: two confrontation or reappearance

In fact,

The two casual wear enterprises have always been the focus of attention. In Semir, bang Wei, YISHION, Baleno, JEANSWEST, Giordano and many other casual wear brands, only Semir clothing and American Apparel are listed companies. The market will often compare the two, and both have their own advantages.

　　記者注意到，在網(wǎng)點方面，截至2011年底，森馬品牌終端店鋪達4000多家 (直營+加盟)，另一個巴拉巴拉童裝品牌終端店鋪達3000多家，而美邦服飾直營店1130家、加盟3663家，共計4793家，就店面數(shù)量而言，森馬領(lǐng)先;就毛利率來看，森馬服飾主營業(yè)務(wù)毛利率37.8%、綜合毛利率37.38%，而美邦服飾主營業(yè)務(wù)毛利率43.96%，其中直營店和加盟店綜合毛利率44%，這方面美邦服飾占優(yōu);雖然美邦服飾綜合毛利率高，但其2011年99億元的營收僅實現(xiàn)了12億元的凈利潤，而森馬服飾2011年的營收雖然為77億元，但其凈利潤同樣也達到了12億元的水平;貨幣資金方面，由于上市不久，森馬服飾手握近50億元的真金白銀，而美邦服飾的貨幣資金大概為10億元左右。

What is worth mentioning is the market distribution of the two. From the 2011 Annual Report, Semir's clothing position is mainly concentrated in the central and large areas (the revenue is 4 billion 215 million yuan), while the main position of the United States apparel is in the eastern region (the revenue is 11 billion 573 million yuan).

Judging from the specific division of the two regions, it seems that the two companies do not have much to contribute to the main revenue contribution.

But this situation will change with the expansion plan of Semir clothing.

In the marketing network construction project of Semir clothing, we can see that many new outlets planned by the company are located in the eastern part of Hangzhou, Ningbo, Shanghai, Wenzhou, Guangzhou, Xiamen and so on, that is, they will accelerate to the core of the American state dress camp. Therefore, it is not surprising to see such things as American landlords and landlords.

Analyst Cheng Yuan said that Semir clothing now has the advantage of capital, such events may happen again in the future development of the two sides, but there are many stores in the United States have bought their own property rights, this situation Semir is unable to move.