China Fashion Show Pyramid: Shenzhen Trade Fair

In China

Industry, there are two nodes in every year to inspire people in the industry. One is CHIC, which was held in Beijing in late March. One is the China (Shenzhen) international brand clothing and apparel fair in early July, and the two exhibitions are one south, one north, echoing each other. It has laid a strategic pattern for Pyramid, China's fashion show, "Shuangfeng is united, and two rivers are diverted".

Today, China (Shenzhen) international brand clothing and apparel Fair (hereinafter referred to as "Shenzhen trade fair") is heading for the twelfth year, and it opened in Shenzhen Convention and Exhibition Center on 8-10 July 2012.

12, in China's traditional concept of time is a reincarnation, then this southern industry exhibition will bring people how surprised?

People familiar with the Shenzhen trade fair know that every trade fair has a distinct theme. For example, the theme of last year's trade fair is called "Metamorphosis". But this year's theme of the trade fair is refreshing: I'm fashionable and attitude, which is quite different in many domestic fashion shows. In this context, fashion is not only material, physical, but also spiritual and ideological. Fashion is not only a patent for a industry and a few people, but an open platform for everyone to participate in.

In fact, this theme condenses the long-term and strategic thinking of the organizers of the exhibition, which is known as "granary" and "etiquette". With the improvement of people's living standards, fashion has become an unprecedented pursuit and dependence on the dominant symbols, representing modern material culture and spiritual culture. However, this fashion that pours up and bustle with prosperity can really make people's life better? What is the ultimate goal of fashion?

As clothing, etc.

The creator of the carrier, a part of fashion brand enterprises, has long been committed to the jungle rule of natural selection and survival of the fittest. It is the highest goal of maximizing profits by extensive management or even vicious competition. How far can such an irregular movement ignore the fashion industry ecology?

Once upon a time, fashion is only a non mainstream form that the minority can only look up to, but the public can only passively block the outside of the fashionable ceiling. With the world's flattening and spreading network, the era of fashion and popularity is coming in an unstoppable boom. Everyone has unprecedented possibilities of creating fashion. What does this new fashion show?

As an industry exhibition rooted in strong industrial foundation and excellent brand enterprises, Shenzhen Trade Fair has gone through 11 years of ups and downs, and has grown into the top recognized exhibition in the industry. However, the organizers recognize that the garment industry as a representative industry of the fashion industry is expanding into a broader field. The characteristics of fashion cross-border and integration become more and more obvious. It is the general trend that the fashion exhibition will pform from the traditional professional trading platform to the modern fashion exchange platform. Who can grasp the opportunity and occupy the commanding heights?

Fashion can no longer be an impulsive impulse to build up gold and silver. It can no longer be a profit driven and irregular movement. It can no longer be a small number of people's empty pursuit. It can no longer be a self appreciation of fashion in a single industry. It needs to return to the life essence of people-oriented. It needs to re think seriously the core value of the brand, realize the harmonious co-existence of unbounded and other needs, and form a sharing platform that breaks the boundaries of the industry. It needs to establish a brand-new and fashionable view of the future.

The twelfth China (Shenzhen) international brand clothing and apparel Fair will be blooming with a fashionable attitude, thinking fashion, building fashion and defining fashion in a new perspective.

Professionalism -- the foundation of exhibition "exhibition"

As the saying goes, laymen are busy and professional, and professionals are always the first ones. For fashion shows, their professionalism is reflected in whether they can truly become a platform for market pactions, become a channel for information communication, can form the guidance of the industry's wind direction, and form a cluster of high-end intelligence. In these respects, the twelfth China (Shenzhen) International Brand Clothing Fair will not only inherit the successful advantages of successive trade fairs, but also present new characteristics.

As the name suggests, since trade names are the first to bear the brunt of trade value, for example, the famous Canton Fair has long been recognized as the top trading platform in the international trade community. China (Shenzhen) international brand clothing and apparel Fair held the idea of conducting brand culture and promoted the concept of fashion value at the beginning of its holding. Not only that, but also forward-looking vision and foresight to lead the industry and promote the development of the industry.

Promoting the development of regional fashion brands is a particularly striking feature of trade fairs.

Entering the trade fair, the first impression is the joint fleet of Shenzhen fashion industry.

本屆服交會展覽面積擴大至近8萬平方米，6大展館、十余個細分展區，3500多個展位，將吸引著來自數十個國家和地區的逾千家優秀品牌、數萬名專業觀眾齊聚于此，瑪絲菲爾、影兒、娜爾思、歐柏蘭奴、愛特愛、馬天奴、odbo、藝之卉，以及季候風、朗黛、茗、納帕佳、吉祥齋、杰西、DGVI、卡汶、蒙迪愛爾、拉芙妮、伯柔、華絲，夢依詩、泰瑪、巴儷錦、BELL0 ANN、AUM、MOVEUP、漁、麗琪、VJC、萊爾利奧、安奈爾、JOJO、onlysimple/‘ target=‘_blank‘>唯簡、卡爾丹頓、梵思諾、龍浩、EIN、卡迪黛爾、深東浩、巴菲爾、形上、注釋、薇娃惟斯、美標、非古、東昌、名盾、珂羅娜、哎呀呀等眾多知名品牌將出現在本次服交會上。

The odbo brand will hold the theme "Nirvana" display and fashion show during the trade fair, and express its unique attitude towards life, which is worth looking forward to.

In addition, designers and brands from France, Britain, Italy, Japan and Korea will also continue to make their debut.

At that time, many fashion brands from home and abroad will be dancing and dancing, presenting an international fashion festival.

With the gradual popularization and popularization of the concept of "buyer" in China and the keen demand of clothing brands and department stores, the buyers' field procurement area (located in number 2) will be specially set up at this fair, with a focus on purchasing professional buyers at home and abroad who have purchase intentions and orders to come to visit and negotiate with them and place orders directly.

At that time, the organizing committee will have a comprehensive cooperation with Beijing's contemporary, Nanjing Golden Eagle, Shanghai Bailian, Shandong Ginza and other large domestic department stores, and invites the general manager and principal leaders of the large shopping malls, Southeast Asian buyers, and professional buyers from all over the country to gather together to carry out the "one to one" negotiations.

The international independent designer joint exhibition jointly sponsored by 20 international designers and the Italy theme exhibition area will also be showcase in the "buyer's purchase area".

The concept of exhibition operation centered on the buying system will become a new opportunity to promote the upgrading of China's clothing brand strategy.

This year's clothing trade fair shows another distinctive feature of professionalism. It is based on the industrial chain, integrating the upstream and downstream resources, and achieving the zero distance industrial chain docking to promote industrial upgrading.

Eyeglasses exhibition area first appeared in this trade fair "buyer's procurement area". Henggang Shenzhen Street office joined hands with nearly 20 enterprises of Guangdong spectacle chamber of Commerce to participate in this exhibition. Henggang has become the largest production base of high-end eyewear brands in the world, and the top 70% spectacle brands of the world's top brands. With the help of this exhibition, horizontal links between industries have been carried out. Through the deep cooperation with clothing brands, pformation and upgrading from production and processing to independent brands have been achieved. The Shenzhen garment industry association will also jointly underpin the underwear exhibition area in Guangdong Province, and the famous underwear brands in Guangdong Province will debut on the same stage, interpreting underwear fashion; and the 2012 exhibition of Shenzhen clothing equipment will also be held at the same time as the trade fair.

The clothing equipment exhibition was held for the first time at the trade fair. The exhibition area was 2500 square meters. The nearly 20 well-known domestic sewing enterprises organized by the Shenzhen sewing equipment industry association attacked the situation under the severe test of the sewing equipment industry, and presented the excellent sewing equipment as a whole and seamless connection with the garment industry.

2012 Shenzhen international textile fabrics and Accessories Expo was also held in the same period to display the latest international textile fabrics and accessories, and display the international trend of excipients.

Three, the whole industry chain can be viewed from the exhibition hall without professional exhibition.

The development of high-end smart thinking industry is a major feature of the Shenzhen trade fair, which will be held at the beginning of the Shenzhen trade fair. The 2012 summit of China's department stores and apparel brands will be held at the Shenzhen fair and MYMO 2012 China's best brand terminal operators conference.

China's department store and Apparel Brand Summit Forum has been successfully held for the 5 time. This forum will focus on the development trend and actual demand of department stores and garment industry in the new economic situation, and pay close attention to the focus issues of shopping malls and brands. The China excellent brand terminal operators conference was founded in 2007 to provide the largest scale exchange activities for Chinese garment agents in recent years.

In addition, there will be a monsoon? International fashion brand pformation and upgrading and overseas buyers forum, respectively, on the two directions of "perfect pformation - the road of industrial upgrading" and "the internationalization of Chinese clothing brand"; the first China international fashion underwear Forum jointly organized by the Shenzhen apparel industry association and Guangdong Lingerie Association will try to provide a reference and breakthroughs for the development of China's underwear brand through the successful development track of several original local underwear brands in Guangdong; the world's leading fashion forecasting and tide analysis institution WGSN will hold a seminar on fashion trends during the current trade fair.

WGSN international editor in chief is at the scene to share with you the research and forecast made by more than two hundred experts from WGSN, taking you first to spy on the new trend of 2013/14.

This seminar is specially designed for buyers, planners, purchasers, business designers, fashion brand marketers, and provides practical insights for everyone.

These professional activities carry out constructive analysis and Discussion on the hot spots and difficult problems of China's clothing industry, and provide intelligent support for the healthy development of the industry.

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Sharing -- the way to expand exhibition of exhibition

Based on the international perspective, we should highlight the characteristics of brand value dissemination, trend publishing and international exchanges, and further deepen the influence of clothing brands in the domestic and international arena. The Shenzhen Trade Fair is no longer a single trading platform. It will strive to become an open platform to integrate fashion resources, disseminate fashion value, and promote the deep development and all-round integration of Chinese and foreign garment industry and fashion related industries.

Sharing has been particularly prominent in this trade fair, including the sharing of domestic fashion and international fashion, the sharing of fashion industry and fashion industry, the sharing of professional fashion and popular fashion.

Highlighting the original design and integrating the international trend is the distinctive feature of this fashion fair. This year's special fashion show (Hall 5), Yi Hui, odbo, EIN, Bohemia, Jane, Pu Pu Feng, Lian Ni, Yi Feini, Mu Lan, bitienlu, Anlieana, East West, Mass Phil, lanes, Jesse, Ying Er, Jia Wen, and many other outstanding brands will also show their original design strength in the top fashion stage.

The series of supporting activities such as the opening and closing ceremonies of the Shenzhen trade fair, the evening party, the Chinese and foreign famous teachers' fine show activities, and so on, have always been a beautiful scenic spot for the Shenzhen trade fair.

On the evening of July 7th, the monsoon will hold the opening dinner of "windy, unbounded - monsoon fashion celebration". The opening ceremony of July 8th, the auspicious celebrations of Ji Xiang Zai, the ten years of the same hall, will convey the dress culture of the New Oriental culture and welcome the eastern aesthetics. On the evening of 9, MYMO's fashion show will show different fashions and ultimate elegance. After last year's "fashion turning point" creative party, this year's weekend pictorial will again join hands with the organizers to create a grand fashion creative party.

A variety of theme and fashion activities will show off the colorful modern clothing culture, creative concept and fashion trend from different sides.

During the trade fair, the "boundless creative global tour" will be magnificent.

The tour is hosted by France's New Fashion Association, China's only partner, France New Fashion International Organization. With the core idea of "promoting creative and innovative lifestyles", it launched a global tour from Paris, France in the first half of 2012, and landed at Shenzhen trade fair in July.

At that time, there will be top designer brand and more than 20 original design power, which will be unveiled at the 9 exhibition hall of Shenzhen Convention and Exhibition Center. The exhibition will show the latest trend of international fashion design, as well as the gifted creativity of the leading core designers, and push the power of creative design to the forefront of the international fashion stage.

The "big wave Cup" Chinese women's costume design competition is also the highlight of this year's trade fair. The theme of this competition is "intensive East", aiming at discovering and excavating Chinese original women's costume design talents, demonstrating the strength of Chinese original design, boosting the adjustment and upgrading of Shenzhen women's clothing and even the Chinese women's clothing industry, pforming the creative and knowledge-based creative culture industry, and enhancing the influence of Shenzhen's big wave clothing industry gathering place.

In addition, in the context of the country's vigorous development of the cultural industry, the organizers also strengthened cooperation with Shenzhen and district government departments. During the fair, it launched the colorful fashion culture activities such as "Luohu Fashion Night - the invitation of the elite masters", "beautiful culture Futian day - Futian District women leaders and women business owners show" (clothing provided by Mondial), and Longhua creative hall, so as to continue to promote Shenzhen's strategy of "fashion and creative capital" with international influence.

The "street pat" series sponsored by the organizers will pass on the fashion attitude of ordinary people, let more people participate, integrate and express, and create a fashion party for all the people.

In addition, this trade fair has also tried a series of cross-border cooperation. With the theme of "source", with the demand of fashion breakthroughs, pcendence and freshmen, the theme oriented fashion gallery and cultural museum have been opened up, integrating creativity into professional exhibitions. Through painting, installation, sculpture and other forms of artistic expression, brand culture and fashion concepts are closely linked. The Shenzhen Trade Fair has gradually become the most fashionable platform with the most fashionable experience, the most advanced and trend leading, the most creative and cross border inspiration.

Service: the spirit of exhibition "exhibition"

Some experts define the three most important elements of the exhibition, the exhibitors, exhibitors and professional spectators as the exhibition value of Golden Triangle. Once the triangle relationship has been formed, it has been in a dynamic coupling process.

Service is the core index to measure whether an exhibition can achieve sustainable development. To the exhibitors, the most valuable and practical service for exhibitors and professional audiences is its core value.

While focusing on the value of brand communication, Shenzhen Clothing Fair has always been seeking to create its own value with quality service.

In addition to continuing to strengthen cooperation with foreign upstream and downstream industry chains, the fair will invite more foreign buyers and exhibitors to participate in the exhibition, and will continue to innovate supporting services to meet the different needs of customers at home and abroad. For example, the establishment of a "business consultation desk" at the scene will bring the brand information into the computer database and assist the professional audience in free inquiry, which will provide more opportunities for exhibitors.

Throughout the country, many fashion shows are faced with the dilemma of "self editing, self-directed, self acting and self watching". A very important reason is that it is impossible to let the fashion of self admiration penetrate the beautiful shell of the exhibition. From brand fashion, professional fashion to public fashion, urban fashion is the only way for the pformation and upgrading of clothing exhibition.

The organizers of the Shenzhen trade fair are keenly aware of this point. With a high degree of professionalism as the basis for development, with inclusive sharing as the way to expand, and with practical service as the soul of exhibition, the magnificent turn from fashion industry to fashion culture, fashion value and fashion attitude has been realized.

Today's Shenzhen Trade Fair has become an important starting point to promote the development and upgrading of the garment industry. It has become a beautiful stage for upgrading the soft power of Shenzhen, becoming a weathervane and a good original brand incubator.

The organizers of the Shenzhen fair are becoming the fashion promoter of Shenzhen to become the fashion source of China and the world.

After 11 years of hard work in Shenzhen, the formation of today's cloud and wood show is no accident. The Shenzhen trade fair operators have jumped out of the traditional pattern of "Exhibition for exhibition". They are looking at the realistic demand of creating the soft power of fashion, looking at the interaction between brands and consumers, looking at the strategic innovation of the traditional form of exhibition, and exploring a way of fashion exhibition with Shenzhen characteristics.

The reason why the Shenzhen Trade Fair has such a strong and huge cohesive force, absorbability and charisma is because of the vision of the traders and the wider space of fashion beyond the exhibition.

The peach and the plums do not speak.

In a sense, the success of the Shenzhen fair is the success of the exhibition concept and the success of the fashion philosophy. The success of the Shenzhen fair shows that the fashion with attitude is alive and the fashion exhibition with attitude will last forever.