Foreign Footwear Electric Business In China's E-Commerce Road

Some people say that today's Foreign electricity supplier It is hard to become an atmosphere in the Chinese market. In particular, behind the wave of price wars, financing campaigns, and advertising campaigns in China's domestic electricity market, foreign electricity providers have almost been left out of the market. But in fact, foreign electricity providers have maintained their own rhythm in the Chinese market. According to their established strategy and operation logic, they are not too busy to see competitors, only looking ahead.

In China, some electricity suppliers set off China's price war, and the foreign investment providers who were left behind were not idle. So, in the foreign capital business has completely different ideas and mode of operation, the domestic local electricity supplier temporary leader can laugh to the end?

Industry analysts pointed out that in the business of electricity, foreign capital encountered many stumbling blocks, mainly because of the competition mode of domestic electricity suppliers, which made foreign investors "totally unable to touch North".

　　 The first stumbling block is domestic. Local electricity supplier The "losing money making cry" mode. Chinese electricity providers often use the "losing money" model, instead of making profits for the purpose of listing, so they continue to rely on capital driven price wars to get traffic and sales. However, as a foreign-funded business enterprise, most of them are listed companies, and it is difficult for the shareholders to accept the cultivation mode of "losing money and making money" in China.

　　 The second is the lack of flexible localization strategy for foreign capital. The first element of domestic consumers' experience in online shopping is price. The price is the core of online shopping experience. For this reason, Taobao and other pioneered sacrifice the banner of price and snatch market share. In addition, the belief in the inertia of Chinese consumption may also be a major problem for foreign suppliers. At the same time, the fatal injury that restricts the development of foreign electricity providers lies in the backward logistics environment in China. China's supply chain management is the most complex part of the operation of the electricity supplier, and the logistics environment is the worst. China's high cost of logistics and difficult location of distribution and storage have once defeated the determination of Chinese e-commerce investment, and made it difficult for many domestic electricity suppliers to test water.

In fact, foreign investment and local domestic enterprises are far from winning or losing.

Some outsiders believe that foreign businesses are generally not appreciated by Chinese consumers, and their ideas and business models are only narcissistic. However, compared with the domestic electric business enterprises, it is believed that the fast track business is also a fast-food mentality of 35 years. Most of the foreign suppliers believe that China's e-commerce is a marathon long-distance run, and the e-commerce market has just started and some opportunities are available.

Therefore, steady and steady strategy and rich strategy become the consistent characteristics of foreign investment business. Generally speaking, the performance of foreign electricity providers in China has maintained its own rhythm. According to its established strategy and operation logic, it is unhurried, not looking at competitors, but looking ahead. Obviously, if the price war of local electricity providers can be quick and decisive, it will help the market shuffle and integrate, but if it is protracted, it will be hard to win. at home Local electricity supplier market Almost inside the world, foreign electricity providers have been quietly accelerating the layout. In particular, accompanied by the micro-blog war, it is a war of words, rumor wars, rumor wars and digital warfare that has never stopped. Almost every local business executive is good at winning eyeballs by public opinion and communication, winning traffic, winning capital, accomplishments and destroying the enemy.

"Starting from customers" is the concept of foreign business operators running through the whole enterprise. Although every local electricity supplier in China also talks about "starting from customers", foreign suppliers can talk about the system behind them, and formulate quantitative criteria for operation and assessment. Because foreign electric business enterprises lack the radical thinking of local electricity providers, and less flexible price response, but their electricity suppliers' thinking is more rational and focus on the future. They focus on their products and services, and put them on the customer experience.

What makes local electric providers afraid is that foreign electric providers give Chinese subsidiaries not only high investment capital, but also the "hard ability" of leading technology and logistics for most B2C businesses in China. In particular, with the increasing volume of orders processed in the future, the system will show the scale effect of the multiple scales, and the local electricity suppliers will increasingly show their differences in terms of manpower allocation.