The Average Export Price Of High-Grade Leather Shoes In Wenzhou Reached $49, A Record High.

Known as the "shoe city of China".

This year, the overall situation of footwear exports is grim, but the export of high-end shoes is unique.

According to the data released by Wenzhou entry exit inspection and Quarantine Bureau, by the impact of the international market downturn, Wenzhou exported 188 million pairs of footwear products in April, a decrease of 18.9% compared with the same period last year. The value of goods exported was 990 million US dollars, down 13.5% from the same period last year.

But the export average price was 5.62 US dollars per pair, up 4.7% compared to the same period last year.

Among them, the average export price of high-grade leather shoes reached 49 US dollars, a record high.

Reporters learned that this year, Wenzhou changed its past reliance on the EU market, and developed and consolidated Latin America's emerging markets such as Chile and Venezuela, and achieved good results.

According to the data released by Wenzhou entry exit inspection and Quarantine Bureau, from January to April this year, although the value of export footwear products and goods decreased by 18.9% and 13.5% respectively, the average export price of single and double shoes was 5.62 US dollars, up 4.7% compared to the same period last year.

Among them, the total export of high-end shoes is 37 thousand and 500 pairs, with a total value of US $1 million 835 thousand, up 1.4% and 11.9% respectively over the same period last year.

According to people of Wenzhou entry exit inspection and Quarantine Bureau, Wenzhou exported high-end shoes last year to ordinary leather shoes, and this year became safety shoes.

Safety shoes refer to the collectively referred to as safety shoes and protective footwear. They generally refer to shoes with feet and legs protected from foreseeable injuries at different working occasions. They belong to high technology and high added value products. The production process requires high requirements for raw materials, accessories and mechanical equipment.

At present, there are more than 1200 export footwear manufacturers in Wenzhou, but only more than 40 of them enter the threshold of production safety shoes.

So far this year, Wenzhou has a total of

7 shoe companies, such as spider king group Shoes Co., Ltd., Kangnai Group Co., Ltd. are engaged in the export of safety shoes. The export areas include Australia, Canada, Denmark, Italy, Japan, Korea, Holland, the United States and other countries and regions.

Among them, the output of Ruian spider king Shoes Co., Ltd. was the highest, reaching 28010 pairs in April, and the export amount was US $1 million 390 thousand, accounting for about 75% of the total exports of high-end shoes in the city.

The safety shoes produced by Wenzhou Saif Shoes Co., Ltd. set up the highest unit price of Wenzhou exported shoes this year, reaching 91 US dollars.

In recent years, exports of high-grade shoes in Wenzhou are increasing year by year.

According to the Bureau statistics, in 2011, 28 enterprises in Wenzhou exported 442 thousand and 400 pairs of high-end shoes and 19 million 565 thousand and 300 US dollars, the average unit price was 44.22 dollars, and the number of export countries reached 19, the number and value of goods increased by 97.74% and 93.22% respectively.

According to the relevant persons of Wenzhou inspection and quarantine department, the international economic situation is severe, which directly affects the export of footwear products in Wenzhou. However, the rise of the average export price of shoes is affected by the rise of raw materials in Wenzhou. On the other hand, it reflects the recognition of Wenzhou footwear products by customers.

According to a survey released by the media on Tuesday's export of Chinese footwear and handbags, the number of orders has been reduced from more than 10 thousand pieces of each product to thousands of products.

Due to the decrease in orders from Western retailers and the diminishing scale efficiency of Chinese manufacturers, they are being forced to raise their prices by two digits.

There is room for expansion in emerging markets.

In terms of the whole foreign trade situation of Zhejiang Province, the import and export of Zhejiang's foreign trade increased slightly in 1~4 months, and the global economic weakness troubled foreign trade development.

According to Hangzhou customs statistics, in 2012 1~4, Zhejiang achieved a total import and export value of US $94 billion 830 million, an increase of 3.1% over the same period last year, lower than the national average growth rate of 2.9 percentage points.

The value of imports and exports ranks fifth in all provinces and cities in the country. The import and export volume of Ningbo, a foreign trade town, is 30 billion 290 million US dollars, down 0.007% from the same period last year. It is the only city in 11 cities of Zhejiang province that has declined in import and export.

Wenzhou's imports and exports reached 5 billion 910 million US dollars, up 0.7% from the same period last year, which is lower than the average growth rate of Zhejiang's import and export 3.1%.

Reporters learned that before April, the number of large-scale footwear enterprises in Wenzhou decreased by 20%, and the value of exports of large-scale enterprises decreased significantly.

Among them, the export volume of cloth shoes increased slightly, and leather shoes and leather shoes decreased.

Pei Kewei, President of global resources enterprise affairs and publisher of World Manager Magazine (CraigPepples), yesterday (May 31st) in Hangzhou's "Zhi Sheng future export series forum" believed that global market weakness is an indisputable fact. Faced with all kinds of pressure, how Chinese exporters should deal with, maintain export stability and control costs, and actively explore the road of sustainable development has become a top priority.

Actively developing new markets has become a breakthrough for Wenzhou footwear export enterprises.

Reporters learned that since this year, Wenzhou has changed its past reliance on the EU market, and has opened up and consolidated Latin America's emerging markets such as Chile and Venezuela, and has achieved good results.

For example, Ruian, the main producer of safety shoes, showed significant growth in Latin America in the first quarter of this year, amounting to 350 thousand and 500 double and 4 million 210 thousand and 700 US dollars, up 87% and 60% respectively.

The proportion of Latin American exports to total exports increased from 5.4% to 13%.

In view of China's current foreign trade situation, Pei Kewei believes that with the Ministry of Commerce delineating the list of the 30 countries in foreign trade, the strategy of foreign trade diversification will guide China's exports to get out of the haze and gain new growth points.

The global economic situation is complex and changeable in the future, but it can be sure that the rise of the emerging economies is an irreversible long-term development trend. The emerging countries are complementary to China's trade, which will help to alleviate China's excessive dependence on the trade imbalance caused by the European and American traditional markets.

Reporters learned that, on the Wenzhou footwear industry, in 2011, the EU's non food quick warning system issued 2 footwear products bulletin. 2 cases were reported abroad in April of this year, and 7 cases were notified abroad in 2010.

In the daily inspection, the inspection department found that there are some problems in the physical safety and harmful chemistry of the enterprise products, and enterprises need to pay more attention to them.

"42.9% and 62.5%, suppliers from Hongkong and Taiwan have planned to produce environmentally friendly products, compared with 27% for mainland suppliers."

Pei Kewei believes that the path of "green environmental protection" for mainland enterprises is imperative. However, there are always challenges and difficulties in the process. Production costs are higher, product design needs to conform to the environmental protection concept, the enforcement standards of environmental protection regulations are difficult to be unified, the market demand of environmental protection products is too small, and it is difficult to achieve "low carbon emissions", which is a common problem in the industry at present.