A Survey Of Seven Provinces, Including Beijing, Shanghai And Guangdong, Found That The Phenomenon Of "Adult" Is Serious.

As the 61 quarter approaches,

The quality problem has attracted considerable attention.

It is reported that the Beijing Consumers Association has conducted a comparative test on 63 children's garments produced or distributed by 47 enterprises in seven provinces and cities such as Beijing, Shanghai and Guangdong. The results show that 33.3% of the samples have varying degrees of problems.

On the 29 day, I visited the children's clothing market, and found that besides the "inherent" quality and safety risks, the "external performance" of children's clothing is also very interesting: lace short skirts, fishing nets, suspenders, leather small satchels, and Pearl shoes.

This is not the dress of fashionable beauties, but the outfit of a little girl.

I saw in several shopping malls in Nanjing, "adult" has become the main style of many children's wear brands, and the more expensive brand children's clothing, the more serious the "adult".

What is more interesting is that while children's clothing is desperately "adult", many adult clothes, especially women's wear, have taken up the "children's clothing style".

What's wrong with the market?

Visit to Nanjing Market

Children's clothing "adult"

The more expensive the price is, the more serious the adults become.

"Martin boots, little leather pants, skeleton pattern pullovers..."

The two little beans (models) are cool, incarnation, little angry, crazy Pose, very big stars! Ice orange, rose red, fluorescent green, and the bright colors of the adult world play better here.

This is a children's clothing advertisement which was retrieved yesterday by the Yangtze Evening Newspaper.

From the pictures provided by the advertisement, we can see that two children, aged 12 or so, are wearing different kinds of fashionable clothes, posing a "disdain" look which is very inconsistent with their age.

On the afternoon of 29, I visited the children's clothing counters of several shopping malls in Xinjiekou, Nanjing, and found that children's clothing below 300 yuan / piece (the middle and lower reaches of the price) were mostly cotton t-shirts and shorts, and the designs were mainly based on bright cartoon designs.

But with the increase of children's clothing prices, "adult" began to become obvious.

In a high-end shopping mall, I saw a suit of children's suit with a total length of only 40 centimeters, and the leather belt, tie and leather shoes were all very elaborate.

Shop assistant, this suit is designed for 3 year old boy. Every detail is modeled on a strong suit of a brand man's suit, which sells for 1000 yuan / set.

In addition to suits, there are jackets, vests, and adult men's wear brands, which are quite gentlemanly.

Girls dress more carefully.

Many children's wear shops are playing the role of "mature" style. The children's wear models are matched with jewels. Many fashion elements used on adult clothes are also used in children's wear: sequins, chiffon and lace.

Haren pants, leopard pattern suspenders, High Waist Shorts, lotus leaf shoulder shoulder chiffon shirts...

Children's clothing has nothing to do with adult fashion clothes. Two.

At a girl's clothing counter, I saw the clerk wearing a pearl necklace, a pair of leather shoes and a leather satchel for a lace skirt.

I see that three young mothers obviously like this dress, and the shop assistant has asked for three sets of different colors to pick them, so the shop assistants are too busy to pick them up.

Adult "children's clothing"

Many young women like to wear the largest number of children's clothing, especially skirts and shoes.

Later, I came to another shopping mall.

Outside the fitting room of a brand children's wear department, Miss Wang, 20, is trying on a large red skirt.

"The materials for children's wear are very safe, and the styles are very nice." Miss Wang told me that this dress was bought by herself. "Wearing children's clothing is pretty good. Many of my friends like to go to the children's clothing counters regularly to get goods, and when they meet, they buy a big size for themselves."

On the same floor children's shoes counters, the author also saw a lot of shoes more than 30 yards and children's shoes mixed together for sale.

The clerk said that a lot of customers would ask if there was an adult size in a child's shoes. In order to make them convenient, they could directly prepare "large size children's shoes" for adults to purchase.

Mr. Huang, a Nanjing citizen who has been engaged in clothing business for a long time, says that adult children's clothing is actually to please adults, while "adult children's clothing" is also intended to please adults, so that some adults who do not want to grow up are full of nostalgia and curiosity about children's clothes full of childish and fashionable taste.

"Especially more than 20 year old young girls, especially loli style, the feeling of children's clothing is just in line with the needs of being tender."

Mr. Huang said that when he bought his own clothes shop, he would put in some large children's clothes every time and sell them very well.

In particular, sometimes it is very popular to put in some "parent child clothes". Most of them are adult wear.

4 year old girl wants to wear "sexy" back dress.

"I want to buy a dress that is as plain as a dress, revealing its back, very sexy!" it is coming to children's day. Miss Li asks her 4 year old niece (sweet name) what kind of children's day presents she wants, and is knocked down by the request of her little niece.

Miss Li asked "sexy" what did she mean? Sweetly shook her head in confusion, and told Miss Li, "quietly wearing a small skirt, the next door boy said that she should be beautiful."

Hearing such an answer, Miss Li is very worried that the elements of adulthood are too early to enter the children's world. Will it make children's social cognition deviate?

3 year old daughter needs to buy boots and Mama to praise "vision".

Cecilia Cheung's son Lucas, Beckham's son...

These children are handsome and handsome at every appearance, and become the "Idol" of Ms. Lin of Nanjing.

"My daughter is only 3 years old. She even asked for a pair of boots when she was shopping."

Ms. Lin feels that her daughter is very "sights" and "put on boots and short skirts.

After 80 father, hot mom is behind the scenes "pushing hands".

During the interview, many children's clothing salesmen, including agents, admitted that they are still in the majority.

"To say that adult children's clothing, we do have many: not only cheongsam, dress, and wedding dress, and the details used a lot of complex processing beads, embroidered hollows."

A brand children's clothing agent frankly said, "after 80's parents like to buy such clothes, there is demand, there is a market."

Mr. Huang, who is also engaged in clothing business, agrees with this statement. He said that for some young parents who were born in the excellent environment from the early childhood, the cheap children's clothing on the roadside has been unable to meet their needs. This part of their parents pursue the brand and are keen on fashion.

"Children's clothing is not fashionable. How can it be sold?"