2012, The "Turning Point" Of The Clothing Industry

It was called "inflection point" by the clothing industry in 2012. It is in such a special period that China's

And garment brands coming to China to meet challenges.

The theme of the 2012 China clothing forum is "restarting the yuan point to start the self". It is intended to analyze the changes that are taking place in the global economy, culture and fashion. (these changes shake the foundation of the old order), and discuss the coordinates, roles and values of Chinese clothing in the new world fashion order.

It is this theme that inspired enterprises to think about how China's clothing brand should be repositioned and how to find new opportunities.

Because China has entered the veritable "

In the era, the prices of raw materials, manpower and logistics have been rising, and the order of China's apparel industry chain has been deconstructed.

On the one hand, international brands quietly adjust prices; on the other hand, Chinese clothing enterprises are faced with the choice of brand positioning.

In this pition period, how can consumers understand and accept the relationship and performance between brand price and value? How to develop new business models and channels, make the brand as open as possible, and how to innovate marketing and communication strategies to maximize brand value?

Building brand has become the key word in the era of high cost.

When facing the diversified connections and symbiotic environment in the Internet era, we see the rapid changes and subversion of people's life style and values.

It is precisely because of such an environment of the Internet that it provides more opportunities and space for the brand building of garment enterprises in the turning period.

New marketing ideas and ways of communication are spreading. Let's take a look at the following

How to face challenges and opportunities in the turning period?

The competition in the future must be very fierce. In order to make the brand truly good, we should make full use of the excellent resources of the whole world besides learning by ourselves.

In 2012,

There are two main points in brand development.

The first is the brand landing, linking public relations activities with terminals, and standardization of channels.

The second is to strengthen cross-border cooperation with fashion and cultural circles and enhance the overall image of the brand. The first step is to carry out strategic cooperation with Huayi Brothers and jointly create a series of costumes for "celebrities and advanced customization".

Since the development of the seven wolves, some customers hope not only to buy clothes, but to tailor some tailoring to their preferences and needs.

In the process,

The geometric propagation effect is amazing.

At present, the dissemination of products on the Internet is the main product, hoping to increase brand exposure through this way so that more people can understand Koalabi.

In the future, it will not only increase the exposure rate of the network, but also enter the field of e-commerce as soon as possible, and strengthen the construction of network channels.

Of course, the two channels of traditional channels and Internet channels can not be neglected.

It is hard to be accepted by people who only experience offline products like "ghosts", but products that are not wired under the wired experience and can not be known to a wider audience.

China's Internet channels have robbed the traditional channels of a large market, but the standardization is not very strong.

In foreign countries, people are scouring the Internet for brand names, while in China, people are cheaply on the Internet.