The Trend Of E-Commerce Will Gradually Sweep Across The Traditional Footwear Market.

With the rapid development of the Internet, e-commerce has undoubtedly become one of the most popular industries at present.

With the accumulation of a large number of professionals, the application of high technology and the promotion of capital hot spots, e-commerce has penetrated into all economic fields.

In this context, the combination of shoes and clothing industry and e-commerce is particularly close, which is both an opportunity and a challenge to the brand of an enterprise.

If in the past few years, traditional enterprises are still thinking about doing or not doing e-commerce, it is time to consider how to do well in e-commerce.

According to statistics, online retail sales have reached 8 billion 400 million in 2011, and are expected to exceed the trillion mark in 2012.

Among them, the B2C market in 2011 reached 24 billion, accounting for 30% of online shopping, so the potential for development is still enormous.

In recent years, with more and more enterprises joining, the online retail market in adolescence is very active.

For footwear companies, this is also a new blue ocean. Data show that the number of online shopping users has increased to 240 million in 2011, and the output value of footwear business has also been promoted to 39 billion.

At the 100th Shanghai shoe leather exhibition, the organizing committee has paid more attention to e-commerce. Not only has it invited the relevant e-commerce enterprises, but also organized the e-commerce Summit Forum to promote the docking of brand and e-commerce.

Many traditional brands have gained a deeper understanding and understanding of the trend of electricity suppliers after their exchanges with experts. Many brands said they had focused more on the development and maintenance of offline channels, and were cautious about e-commerce. Through the communication and contacts at the exhibition, they have clearly realized that the integration of online and offline is the theme of future development.

At the "e-commerce Summit Forum" of the supporting activities of this exhibition, Mr. Feng Yangsong, general manager of the e-business consulting center, discussed the trend, challenges and solutions of the electricity supplier.

Previously, the rumors of "electricity supplier entering the cold winter" have been raging, and many enterprises that just entered this field are overcautious. Mr. Feng said that the electricity supplier in winter is not the winter of the industry, but the winter of platform competition. It is the "spring" for the brand and the manufacturer. What the enterprise needs to consider is how to improve the quality and service to do well in e-commerce, not just regard the electricity supplier as a new channel.

Along with the maturity of e-commerce and the change of consumption mode, enterprises have gradually explored a broad road. Whether it is self built platform or cooperation with third parties, only by providing good products and credibility, creating a sound supply chain and avoiding the corresponding risks can we achieve the perfect integration of the three relationships of increasing revenue, brand and efficiency.

Nowadays, the trend of e-commerce will gradually sweep across the traditional market. No matter which mode we choose to enter the field of e-commerce, we must keep forging ahead in terms of business orientation, resource integration, team capability, and effectively avoid related risks if we want to succeed.

Under the broad prospect of development, enterprise brand must attach great importance to e-commerce and invest continuously so that we can get ahead of the competition.