The US Fashion Brand Forever21 Landed In Beijing For The First Time.

May 24, 2012, the American fashion brand. Forever21 Officially, the first Forever21 store in China will be around July this summer. Wangfujing in Beijing 138 Beijing Avenue APM grand opening.

Although the specific opening date has not yet been determined. But Forever21 official micro-blog has openly recruited staff. Revealed that in early June, the first Beijing shop job recruitment demand was released, and will be held in Beijing in mid June. Job fair 。 It is expected to meet with Chinese friends in July.

For the international big brands in Beijing APM, deputy general manager (rent), deputy director general of Sun Hung Kai properties, said Miss Sun Yayin, which is undoubtedly a great joy to stimulate the Beijing real estate market. She said: "Forever21 decided to join the Beijing APM base camp. It will definitely set up a new peak for the shopping malls. At present, the occupancy rate of the shopping mall is about 95%, and the turnover will increase sharply. The annual turnover in 2011 is about 1 billion 500 million yuan, and the investment will be about 200 million yuan this year to optimize the planning. It is expected that the rent will be increased by 30% next year."

　　 First landing on the mainland has confidence in the Chinese market.

This is the first store opened by Forever21 in the mainland of China. Choose to cooperate with APM in Beijing, and set up a flagship store with 4 floors, with a total area of 2500 square meters. There are women's clothing department, which specializes in OL clothing, casual wear and underwear. Besides, men's wear department, children's wear, accessories and shoes are obviously confident of entering the Chinese market. Vice President Dr.SungWonSohn said: "we have seen the great potential of the Chinese market and decided to open stores in Beijing and Shanghai in half a year, and we hope to expand the network in different cities in the future."

　　 About Forever21

Forever21 is a popular fashion brand popular among young people in the United States. It is a global chain store. Unlike other popular brands in the US, the American style of leisure is more sweet than Forever21. The design style is simple and lightweight, with bright colors and youthful vigor. Forever21 has more than 500 chain stores in the world, leading the fashion trend, and is the clothing brand of young people all over the world. The top 5 sales in the US are billions of exports per year in China. Forever21 targeted customers are mainly 20 year old --30 years old urban vitality crowd.