Yiwu Clothing Business Has A Knack For The Light Season.

The recent temperature is approaching 30 degrees, and summer products are in the peak season of sales. Meanwhile, sales competition is becoming more and more intense. Even before the season changes, businesses have already made lower discounts, and they have not met each other.

And some seasonally strong, flagship winter products businesses are not idle, or sell at low prices, or resell summer clothing to get a slice of the cake.

[non seasonal clothing]

Discount sales are becoming normal.

Wang Qijun, a citizen of Yiwu, complained to her friend a few days ago that her mother saw a house when she was shopping.

The discount is lower, but you must buy more than two items to enjoy the discount, so you bought two pieces without hesitation.

On the second day, her mother saw another color in the same style, and bought two pieces.

She looked at four short sleeves of the same size and size in the wardrobe, sighing with short sleeves of color, "all are the disaster of discounts."

In the past, the discount had to wait until the season or holidays, and now the usual days are often discounted, and the intensity is bigger every year. "

In the downtown area of Yiwu, workers' West Road and workers' North Road have gathered a lot of clothing stores, and many shops have placed preferential advertisements in prominent positions.

In the Eral image store on the North Road of workers, the new one is ten percent off, the old one is half off, and the two is 55% off.

Ms. Huang, a staff member of a clothing store, took out the clothes for the elderly, saying that the current set is only 50 yuan.

Discount seems to have become a routine business tool for a businessman. A clothing operator admitted that holidays or changing seasons have always been the best way to discount, but now the competition pressure of the clothing industry is bigger. There are too many similar businesses.

This is also recognized by the staff of Eral regional franchisee at West Road.

He believes that on the one hand, discounts can enhance competitiveness, attract consumers at low prices or lower prices; on the other hand, each store will have a lot of stocks, while the clothing industry is following the fashion trend and consumers are more sensitive to fashion. This season can hardly be sold without selling, so they will intensify their efforts to empty the stock.

Iron barracks, flowing water soldiers

For non seasonal clothing businesses, consumers can enter the shop all year round and deal with sales competition. Price war is a common method.

And the down jacket sales season is strong, generally on sale in October, to the next year in February began to lower shelves.

How to deal with the long sales slack season is the problem that the down jacket seller has to think about.

Several women are picking short sleeves in a silk clothing store on the West Road of workers in Yiwu. If it is not a sign on the side of Bosideng down clothing store, it must have been unable to connect with down jacket.

And this Bosideng down clothing store's practice is not an example, in the main season brand business, this is one of them, on time sells clothing.

"There are several different ways of doing business here."

The staff said, "one is to sublet the store to other people during the period from March to September, to collect the rent, and the other is to sell some seasonal clothing to the store for sale on the market, and the other is a spring summer suit that the brand manufacturer requires is stricter, and the store must sell its own brand."

Besides selling summer wear, there are businessmen who insist on selling winter clothes.

DIO's down jacket store still sells the rest of the rest in winter.

A middle-aged lady was picking carefully before the marked label shelves.

She said that this down jacket costs only 158 yuan, which is quite affordable for those who are not fashionable.

Manager Li said that although there are few customers in summer, it can play a role in consolidating and expanding the brand, and is conducive to the sale of down coats in winter.

Eral staff said that the sales of down coats last 5 months, with sales peak in December, January and February.

The sales volume of these three months is the main part of annual sales volume.

For Eral, sales in 3 months can reach about 70% of annual sales, while summer sales account for less than 10%.

He said that in some large shopping malls, sales can not fluctuate too much, so some winter brand brands will be changed to summer wear in summer, but shops along the street do not have such regulations, so it is not unreasonable to insist on selling winter clothes in summer.