Multiple Pressures Hit Hangzhou Clothing Market, The Rental Of Shops Has Dropped By Two Or Three.

After the Spring Festival this year, Mr. Qian, who plans to engage in clothing business, is in Hangzhou. Clothing market Looking for suitable shops, it is found that good shops and shops can not be robbed in previous years. There are many shops that rent and transfer this year, and the rent of shops is no longer unattainable compared with the previous two years. Among them, a shop in the clothing District of Sijiqing, the landlord quickly dropped 100 thousand yuan / year.

Clothing exports are down, the pressure of inventory comes from the pressure of online stores. This year, the day of clothing business is generally not very good. Fry before Hangzhou clothing market The rental of shops has dropped by two or three.

　 Shops rents reduced by two or three to 100 thousand in the golden lot.

In order to find a satisfactory shop, Mr. Qian inspected the various markets of Sijiqing's clothing District, as well as the surrounding north, Qianjiang small commodity market, Longxiang Bridge clothing market and so on. The cheapest is the new ring north opposite the North Rim market. The first floor shop price is 40 thousand yuan / year, after bargaining, 30 thousand yuan / year. In the old ring north, Longxiang Bridge clothing market, and the old Sijiqing clothing market, the transfer and rental price is also slightly discounted, and there is still room for negotiation. In the lively market of Sijiqing's clothing blocks, after bargaining, there were shops with annual rent less than 100 thousand yuan.

In the past years, the popularity of Longxiang Bridge clothing market is very dull this year. Yesterday, in the transfer and rental area, more than 20 transfer information and fifty or sixty rental information were posted. A business operator in the market said that after the Spring Festival this year, more information was transferred and rented in February and March, but because of the few people who took over this year, some merchants had to bite the bullet and do it themselves.

From the point of view of the transfer information, the market rent is generally two or three cheaper than in previous years. For example, a 10 square meter shop on the third floor of the women's clothing area, the five year one-time transfer rent is around 690 thousand yuan, and there is a certain bargaining space, equivalent to a rent of 130 thousand yuan a year. In the past few years, when the business was good, the shops with a price of about 7 square meters were transferred between 110 thousand -15 yuan a year.

However, Ms. Xie, who is preparing to sublet, admitted that even if the market is declining this year, even if the rent falls to five or six years, it will not necessarily come back.

Shops "rotten" in the hands of investors have second-hand landlord reduced 100 thousand yuan / year.

Mr. Zhang, a staff member of a clothing market in Hangzhou, found that in February and March of every year, investors in shops were particularly active. They rent shops from landlords or market participants, and then sublet them at a higher price. But this year, many of these second-hand landlords are selling their shops "rotten" in their own hands. "Few people take over shops."

One industry insider said that in recent years, the rents of the shops in various clothing markets in Hangzhou have risen, and one of them is the second-hand landlords. Like a few old markets in the golden section of the Sijiqing block, a five or six square meter shop rents from the original about one hundred thousand yuan to 400 thousand yuan / year last year. "They can earn a lot of money if they change hands."

However, this year, because no one took over, some second-hand landlords "throwing goods" was strikingly amazing. The old shop in Sijiqing clothing district has been directly reduced to 300 thousand yuan / year from the original 400 thousand yuan / year, but it still has no market price.

Be engaged in Garment industry Over the years, Mr. Yin said that for many garment operators, it would be better to invest more than 200 thousand yuan in the market when they are in a downturn, so that they can enter the market more safely. "Because the contract period of shops is very short, they usually only sign for one to two years. If they take a shop in a depressed market, it will be very difficult for them to turn over if the business is not ready for a while."

　 Inventory pressure, shop pressure, the intensity of goods being thrown off at the end of this year or higher than in previous years

Clothing market staff Zhang said that by the sharp decline in clothing exports, the domestic economy as a whole is not active, and weather factors such as this year, clothing sales fell significantly, profits fell, clothing manufacturers are generally facing enormous inventory pressure, in recent years, because of low investment threshold and enter the clothing field investment is decreasing. In addition to the popularity of the clothing market in central Zhou and Changqing this year, the popularity of most garment markets has declined significantly.

In addition to the impact of the economic environment, the impact of e-commerce development on the traditional clothing market has gradually emerged. Lee was originally a wholesaler in Hangzhou boutique women's clothing market. In 2010, he started selling Taobao's women's clothes, and made a crown in just half a year. In the second half of last year, Mr. Li put his energy into his Taobao store. Now his monthly profit is far higher than that of the original wholesale shop.

"Now the wholesale channels of the network have been many, and the sales volume of some wholesalers has been diverted. In addition, some entity wholesalers have successfully transferred to online retailers, and this proportion is also gradually increasing. One industry forecasted that according to this year's clothing market, the season of autumn listing and the season of shipment in the late July and early August will be greater than the previous years.