Fashion Brand "Fast Fashion" In The Fast Era

Over the past few years, the domestic

A whirlwind of fast fashion has sprang up. Fast fashion brands like ZARA, H&M and other familiar brands have never been popular for two.

But as people

The maturity of ideas and the pressure of clothing inventory caused by the global economic recession have greatly affected the fast fashion. At this time, the "slow" respect is slow.

Just returned.

If fast fashion is a "fast food" consumption mode, the above goods are characterized by fast, fair prices and keeping up with fashion trends. Slow fashion is a completely opposite style, with the characteristics of classic, honourable and long life cycle.

Slow fashion is a design concept that surpasses the seasons and surpasses time. It allows designers to express their thoughts and thoughts to some extent, instead of blindly following the fashion and moving around the various fashions.

For those consumers who have been immersed in the fast and trendy world for a long time, slow fashion is a moderate regression. It is a leisurely turn after watching the bustle. It is unique, classic, lasting and unbounded by the trend.

Some people compare the difference between slow fashion and fast fashion, compared to the difference between French meal and McDonald's. it is exquisite and rough, lasting, eternal and constantly changing gap.

Compared with the fast fashion production line, simple replication and large sales in a short time, and then bump into shirts with people on the streets, slow fashion clothes are all "unique" and are based on consumers' own taste, connotation and reason.

Private customization is one of the manifestations of the uniqueness of slow fashion.

The international senior menswear retailer "Lao he Xing" is the representative of this form. The products that the store sells are "cross season", all fabrics are organic, recyclable and fair trade.

The advocates of the same concept also include the international and domestic high-end department stores and the second-line clothing brands such as Heng Long and Western Asia.

They will tailor themselves according to their customers' temperament, skin color and entrance and admission. Even after several quarters, they are still not outdated and still maintain elegant style.

Reporters in the brand counters learned that slow fashion clothing, from design, material selection, sewing to get finished products, often takes more than 1 months.

This is another way of expression of slow fashion -- the non rapidity of the process. In this regard, slow fashion is obsessed with meticulous details of the product details, just like art works. In the production process, the designer's concerns will be meticulous to the pins and buttons.

In addition, the pparent production process also gives consumers a sense of trust.

Because of the classic and lasting quality positioning, fast fashion emphasizes the retro style in style and caters to the nostalgic psychology of consumers.

For those who believe in slow fashion, instead of following the trend, let the trend become the embellishment of life, return to nature, return to classics, and maximize the effectiveness of products.

At the same time, slow fashion clothing is more likely to produce cloth with natural material and conform to the "green" concept of environmental protection advocated by modern people.

Slow fashion has its own value orientation and product characteristics, but it also has its own limitations.

As a high-end fashion consumer, slow fashion costs a lot of money in design, material selection and handwork. Compared with the fast fashion brands such as ZARA and H&M, it costs several times more expensive. So it is not suitable for every group, and is more suitable for those who have a mature consumption concept and have a relatively fixed consumption style.

Slow fashion is actually a kind of consumption concept and method. Slow fashion products are not only one kind of clothing. It has begun to radiate into other areas of life, such as digital products, electrical appliances, jewelry, furniture and so on.

Unlike fast fashion products, there are often quality problems that are crudely produced. Slow fashion offers an enduring quality product.

However, as the two trend, slow fashion and fast fashion are not the opposite.

Some people advocate slow fashion, because it has connotation, and can better reflect personal taste and temperament.

Some people also praise fast fashion, because it is more relaxed, casual and comfortable.