Beijing Dahongmen Transformed Into Fashion Business Circle

Speaking of Dahongmen, Beijing, Domestic clothing Fashion circles are almost unknown. The clothes in Beijing's wardrobe were bought from the wholesale market of the zoo or bought from Xidan and Yansha mall. Half of them came from Dahongmen. This is only 5 kilometers away from Tiananmen, starting from the "Zhejiang village". After 30 years of the calendar, it began to be "red and purple" in the fashion industry just like its name. Beijing wants to build the fashion capital of the world. The goal of Dahongmen is to become the core area of this fashion capital. From closed backward rural areas to the largest in the North Clothing production And trading center, the development of Dahongmen, is a profile of Beijing's urban development.

Embryonic form: stall - style management "base" clothing business circle

One hundred thousand Zhejiang merchants rented houses, the former shop and the factory, and the "Zhejiang village" became famous for its high quality and low price garments.

Tracing back to history, Dahongmen was the north gate of the two generation royal hunting ground of Nanhai Zi in Ming and Qing Dynasties. Today, the Nanyuan township where Dahongmen is located is one of the 21 administrative regions in Fengtai District, with the title of "the first town in front of Tiananmen".

Chen Zhongcai, Secretary of the former Party committee of Nanyuan Township, is a person who must mention the change of Dahongmen. "Without this person, there would be no Dahongmen today." He spent most of his life in Dahongmen and is still the president of the Dahongmen clothing association.

Chen Zhongcai told reporters that in the early 80s of last century, the Dahongmen area was still a large vegetable plot with an area of 100 thousand mu. In 1983, people from Zhejiang who came to Beijing to make a living take a fancy to this place not far from the front door. They began to rent houses in Dahongmen area and make clothes business. "Basically, they are" shop in front of the shop, "which sells clothes in front of them, followed by garment processing workshops. Later, these businessmen from Zhejiang gradually formed the "one hundred thousand armies", which spread all over Dahongmen, such as orchards, East Luoyuan and other villages. It was called "Zhejiang village". According to the statistics of Nanyuan Township, only one rent is available, and more than 5600 farmers in the East Luo Yuan village increased 30 million yuan. "Zhejiang village" began to be famous throughout the country for its cheap and fine clothes.

Life and death: a decision to change the destiny of Dahongmen

From the practice of disorderly operation to the centralized management of shopping malls, the new era of Dahongmen is coming.

The "Zhejiang village" has expanded rapidly, and many unexpected social problems have followed. By the 90s of last century, Dahongmen was once a synonym for "messy chaos" and social disorder. "At that time, taxis did not dare to live here, or even breed yellow gambling poison. The highest incidence of criminal cases ranked first in the city." Chen Zhongcai recalls.

Where does Dahongmen go? Chen's decision has changed its destiny. "The reason why Dahongmen has become such is not that Zhejiang businessmen are bad, but our management is not good. Outsiders are not our burden, but our wealth. " Chen Chung Cai still believes this sentence today. "Since they were the disorderly operation of the training booth, they should build a shopping mall and concentrate on management."

Under the guidance of this idea, in the same year, Fengtai District's business and Trade Bureau and Wenzhou Municipal Bureau of Commerce and industry jointly led the construction of the Jing Wen clothing market which was invested and built, and Dahongmen business circle has been rising since then. In May 1996, the Dahongmen clothing trade city, which was invested by Nanyuan Orchard Village, broke through the ground. After that, 20 large-scale clothing wholesale markets such as the new century, Tian Ya, Fu Cheng, Long Yue and Tian Hai were gradually established, and the business scope gradually radiated to North China, northeast, northwest, Inner Mongolia and other regions. The rapid growth of turnover and the continuous expansion of scale indicate the coming of a new "Dahongmen era".

The future: making full efforts to create " Fashion capital Core area

The big red goalkeeper will focus on high-end, create brand, build international garment textile trade center and exhibition design center.

For a long time, due to the lack of core industries, the development of South China has been lacking a core "point". It has been said that the rise of Dahongmen business circle has solved this problem, which is synchronous with the rising time of Zhongguancun business circle in the west of Beijing city.

Dahongmen has become the largest clothing trade area in North China. The annual turnover accounts for more than half of the total annual turnover of textiles, clothing and footwear market in Beijing, and is exported to many countries and regions such as Europe, Russia and North Korea.

The royal power was one of the first group of merchants who entered Dahongmen's clothing trade city in 1998. From the beginning, he came to Dahongmen with a family of 5 people. He has become a chairman of a clothing company with 150 employees. At present, the company's design studio in the southern city, clothing production base in Daxing District. Over the years, in the fashion circle, royalty has its own understanding of the development of the garment industry. "Top foreign fashion designers will not leave the store. They can see cloth, see different clothes and different people, and the inspiration suddenly comes." He hopes that his studio can move to Dahongmen in the future, and the marketing team can also settle down in office buildings in Dahongmen.

The idea of kingship represents the future development of Dahongmen. At present, the clothing class in Dahongmen covers the high and low end, and is centered on the middle end. The future development is aimed at high-end and brand building. Aiming at building an international textile and textile trade center, exhibition and Exhibition Center, design and research center and the general assembly place of well-known clothing brand enterprises, Dahongmen is built into the core area of Beijing's fashion capital, which integrates business transactions, exhibition exchanges, business offices, financial services, R & D and design functions.