The Trend Of E-Commerce In Garment Industry Is Coming From Traditional Clothing Enterprises.

China is one of the largest clothing consumers in the world. At present, the entire garment market is in a steady growth period.

As the most important part of e-commerce, clothing has been developing rapidly in recent years.

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It has undergone 4 stages, namely, incubation period, starting stage, development stage and maturity stage.

Judging from the development of clothing e-commerce at the present stage, clothing and apparel products have become the largest commodity in online shopping, both in terms of quantity and volume of pactions.

In 2010, the growth rate was rapid, with a growth rate of 100.8%.

In 2011, the scale of China's apparel online shopping market reached 203 billion 500 million yuan.

China's e-commerce research center expects to reach 407 billion 610 million yuan by 2013.

According to statistics, the number of online shopping forces in China has doubled every year, and the consumption habits of many domestic consumers are slowly changing from traditional market to more convenient and cheap network market.

All these provide broad prospects for the apparel network sales market.

As of December 2011, the number of Internet users in China reached 513 million, while online shopping users reached 203 million.

At the same time, the scale of online retail enterprises has been expanding. According to the monitoring data of China Electronic Commerce Research Center, as of December 2011, there were 20750 enterprises in China, B2C and C2C.

All these provide a good environment for the development of clothing e-commerce.

E-commerce is getting better and better. Many traditional clothing companies are also starting to test water online.

Seven hundred wolves, YISHION, JEANSWEST, song Leah, Taiping bird, love and so on hundreds of well-known clothing enterprises have set up online shops.

Many brand clothing enterprises' network sales channels have been opened, and they have achieved monthly sales of more than one million yuan and sustained growth in a short time.

The trend of vertical B2C websites challenging traditional online shopping platforms is more and more obvious.

A series of online clothing brands, such as Fan Cheng pin, Meng Baasa, Masa Marceau, have risen rapidly in the market.

Only 4 years after the establishment of the company, the growth rate of van customer's products was staggering, and the total sales volume reached 70 million in 2011.

Marceau is expected to grow by more than 400% this year and the turnover will reach 500 million yuan to 700 million yuan.

With the convenience of online shopping, clothing products from all over the world are closely linked with consumers all over the country.

With the help of the Internet, the prevalence of clothing is accelerating. Even the rural consumers of the three or four line cities and even the Internet can quickly feel the prevailing fashion of the second tier cities.

With the increasing awareness of online shopping, the size of the B2C market will continue to grow, and clothing will become more and more popular as the most popular online shopping product.

As users' demand for shopping experience is also higher and higher, high-tech will further combine with clothing B2C.

Such as 3D technology can more effectively demonstrate the concept of clothing design, online "3D virtual fitting room" allows users to dress for their own "experience".

Some experts predict that during the "12th Five-Year" period, the online shopping business will still maintain an increase of 30% to 40%, and the total scale will reach at least 2 trillion yuan.

With the continuous upgrading of technology, the online business of clothing brands will become an important source of income for enterprises.

However,

If we want to go further in this field, we need to solve the problem of the possible gap between online goods and real goods, promote technology upgrading and accelerate the change of consumers' shopping habits.