Nike And Adidas Battle Green Field

It is red.

Jersey,

Wear is

The white robes also show that Nike has snatched a large market share in the football field dominated by Adidas in the past.

Since its founding in 1949, Adidas has entered the field of football.

Nike, which started in 1960s, did not enter the football market until 1994.

Nike became a sponsor of the Brazil national team in 1996. It began to be impressive in the field of football.

"The sponsorship contract of Brazil has brought market share and brand influence to Nike.

This is also a sign of Nike's brand strategy, "says Simon Chadwick, Professor of sports strategy and marketing at Coventry University in England.

Nike, which is based in Oregon, has launched a big marketing campaign, and has sponsored a series of highly popular stars and teams, including Portuguese forward C lo.

The most recent sponsorship battle between Adidas and Nike is for the sponsorship contract between Germany and France.

Adidas successfully secured the contract of the home team, but the French team was touched by the sponsorship of Nike, and Nike reportedly committed to sponsoring the French team with a value of 300 million euros ($374 million).

Nike signed a sponsorship contract with Brazil in 1996 for 100 million pounds.

As the world's largest sports equipment brand, Nike has been investing more in football and enhancing its international influence.

According to data from REPUCOM and SPORT+MARKT, a sports research consultancy, soccer has around 2 billion fans around the world, and basketball ranks second in 1 billion 200 million of the world's fans.

Companies sponsor highly motivated teams and players to sell their products through their influence on the fans.

Paul Swinand, an analyst at Morningstar, said that sales of soccer products could be increased by about 5% over the 2012 European Cup.

According to data from PR Marketing, a German consultancy, sales of global soccer products will exceed 4 billion euros in 2012.

He estimated that Adidas's market share was about 38%, followed by Nike's 36%.

Adidas said that its sales of soccer related products will exceed 1 billion 500 million euros ($1 billion 870 million) in 2012, driven by the 2012 European Cup.

Adidas has sponsored six European Cup teams: defending champion Spain, Ukraine, Denmark, Germany, Greece and Russia.

Nike, which sells more than $20 billion a year, said that in the fiscal year of 2011, 1 billion 800 million of its revenue came from soccer products.

Nike's bets in the European Cup include five teams from Portugal, France, Holland, Croatia and Poland.

Nike's UMBRO (Umbro) brand sponsors England, Sweden and Ireland.

Puma (Puma) sponsors Italy and Czech.

Experts say Adidas has the lead in Nike in the European market because of its cooperation agreements with clubs such as FIFA and Real Madrid, Munich and Bayern.

"In the European market, people still take the lead in thinking that Adidas has traditionally been associated with soccer, while Nike is not," Chadwick said. "But in the next 10 years, we can see Nike's share in the market will surpass Adidas," he added.

SPORT+MARKT's Andreas Ullmann estimate of market information says that the 2012 European Cup's Replica Jersey is expected to sell 7 million units, which will guarantee at least 500 million euros ($623 million) in retail sales.

Ullmann said Nike is trying to prove itself to be a global brand in the field of football.

However, he said Adidas is a strong foundation and strong connections, which makes Nike's task of surpassing Adidas very difficult.

"I think what Nike can do in football is to continue to invest in building its football assets, and tell fans that Nike is planning to fight in the football field for a long time, and there is nothing else to do.

It's not just a matter of money, it's a passion for football, "says Chadwick of Coventry University.