Home Textile Enterprises Are Now Facing The Impact Of The Internet Market.

Recently many Home textile enterprise The 2012 autumn and winter new product launches and the order meeting in the second half of the year were held. Franchisee Mention a lot. Many home textile franchisees say: Nowadays, Internet sales (such as Taobao) have a great impact on the franchisees. Many people are buying home textiles on the Internet. Then how do we balance the interests of online sales and affiliate sales for home textile brand enterprises?

This problem is an embarrassing problem. Many home textile enterprises are in a dilemma. On the one hand, the traditional operation mode of home textiles is to join the agency and join the entity store mode. On the other hand, for Network market The rise of large textile enterprises or small home textile enterprises, whether big brands or home textiles without brands, is the same running line for the Internet. Now it is impossible to seize the opportunity, and it will lose its status in the future market competition.

Therefore, the current home textile brand's caution on the Internet market is mainly concerned that the network channel will harm the interests of the entity agents by means of low cost advantages, that is, the online impact on the line. Of course, the big cake in the Internet market is also hard to ignore. The influence of online shopping in consumers can not be ignored. Some brands have been adjusted step by step, such as the development of network brand and the distinction between physical brand.

Home textile shops are mostly developed on the basis of industrial clusters and supply sources of specialized markets. For example, 3 of Taobao home textile shops are located in the Nantong area, that is, 1 or so. What's interesting is that most of the business entities of Taobao have no shop. It is mainly the merchants of the Permian bridge, which are not very suitable for retail and zero batches on the Internet market.

Some sellers who sell better are selling at 40 to 300 yuan a day, with profits ranging from 1000 yuan to 3000 yuan. But for the home textile brand, compared with the rapidly developing online shop on the Internet, the mature home textile brand has been cautious.

Thousands of yuan, many shops, resulting in price spanparency, some shops in order to earn credit, zero profit or even a loss of business, also on Taobao, below 100 yuan of four sets of beds are everywhere, competing to break the price and break the balance between store and shop.

Second, copying each other. Home textile products are mainly flower color, and online sales are mainly textures, taking pictures from other families to produce and process factories. This behavior also dissatisfied many brands, and the entity professional market began to pay attention to the protection of flower and color patents. The network market has not yet had such protective measures. This is why Luo Lai has not set foot in Taobao, but Taobao has nearly 20 stores and statistical imitations.

Once again, the successful experience of home textile brand terminal marketing can not be reflected in the Internet market. The terminal of home textile brand is characterized by creating a home atmosphere in a large store, and on the Internet is mainly a picture of the product. The strength of the mature brand can not be separated from the small business operators. The urgent matter of home textile brand is how to find a more appropriate way of expression.

Therefore, the dilemma between the Internet market and the traditional franchisee in the home textile industry is an inevitable process of development. It is an important moment to test the coping ability of home textile enterprises. Home textile enterprises should not only stabilize the rapid development of the traditional franchise mode, but also grasp the pace of entering the network market. To grasp this yardstick, it is possible to have a qualitative leap at this critical moment.

According to statistical analysis, at present, the main force of Internet consumption in China is the young people aged 23 to 35. This is also the main force of overall consumption. They pursue fashion and have strong repetitive consumption ability. They will occupy the consumer market for quite a long time, and the new generation of consumer groups growing up are more familiar with the Internet.

First of all, in the more than 30 thousand online stores on Taobao, the price of the four sets in the same bed ranges from 50 yuan to above.