The Colorful Clothing Market Depends On Technological Innovation.

Simple elegance, metropolitan style song, lace, embroidered, revival of the ladies' house, exquisite fabric, exquisite Crafton, special material, enhance the sense of movement Lining......

Today, in China's large cities and towns such as large commerce, department stores and other stores, the domestic brand clothing has become the leading role, with different styles and contests.

In the past 10 years, with the improvement of living standards, people's demand for clothing quality has also improved. Domestic brand clothing has become the most important choice for people.

Why can domestic brand clothing be favored by consumers?

What is the industry's efforts to make people's clothes so colorful?

Relying on technology to improve quality

In summer, the down jacket has become a hot selling product in shopping malls around the country.

"This series of down garments are light in weight, fresh in fabric and easy to carry.

You see, it can be compressed into a cup size, and can be used as a cushion or pillow when traveling. "

Zou Wenhua, a student studying in Harbin, smiled and showed the reporter a "fall feather" product he bought.

"Autumn feather" is a new product designed by Boston to open up the autumn market last year. It adopts ultra-thin fabric with exquisite tailoring, and designs a thin high-grade down garment with a cashmere of 90% and a light weight of only 260 grams.

The launch of this series is very popular with consumers.

"Garment enterprises must speed up independent innovation and improve the quality and comfort of products through science and technology. Only in this way can we achieve and meet the rising dress requirements of consumers in order to get real recognition from consumers."

Gao Dekang, chairman of Bosideng group.

Du Yuzhou, honorary president of China Textile Industry Federation, has always stressed that technological innovation is the biggest driving force for pformation and upgrading of textile and garment enterprises, and is also the most important means to satisfy people's higher pursuit of clothing quality and aesthetic fashion.

After 5 years' efforts, Jiangsu Dong Du group has its own children's clothing.

"Brand" launched the world's first plant dyes.

This dye extracted from natural plants is green and environmentally friendly without side effects.

Xu Weimin, chairman of Dong Du group, told reporters, "in order to make the children wear safer and let their mothers feel more assured, we are constantly increasing research and development efforts, and ultimately make this technology successfully applied to the products.

The market reflects very well. What mothers want is eco environmental protection and high quality children's clothing.

In recent years, as a time-honored brand in the domestic knitting industry, Beijing copper bull group has made breakthroughs in developing new high-tech knitted products, and has launched a series of products that are loved by new and old customers.

Aunt Wang Yalin, who lives near Yongan road in Hexi District, Tianjin, is an old customer of bronze underwear.

Wang Yalin said, "recently several sisters have recommended the platinum series of bronze cattle to me. I'll come over and have a look."

Wang Yalin's platinum fiber underwear is a high-tech and healthy knitted underwear developed by the combined group of Jilin chemical fiber group and a new type of functional platinum fiber, which has been developed by a series of special processes and technologies.

According to the testing of relevant national organizations, the platinum fiber underwear has the functions of improving the human body's microcirculation, antibacterial and bacteriostatic, moisture absorption, air permeability, warmth retention and so on.

"In traditional people's concept, pure cotton underwear is the best, but it is easy to deform after washing."

The relevant person in charge of the company told reporters that in order to solve these problems and comply with the requirements of consumers, copper cattle constantly applied the achievements of scientific and technological innovation to the underwear of people to make underwear more comfortable.

The bronze bull group is a 57 year old state-owned enterprise. It always puts the consumer service first. It insists on taking the technological innovation as the core and building the brand characteristics of bronze cattle.

The addition of bamboo fiber and corn fiber into underwear not only does not deform and soften the water, but also uses soft cotton and warm wool outside. This kind of thermal underwear is not only comfortable to wear, but also more than twice as warm as the traditional thermal underwear.

Over the past 10 years, the new hi-tech knitted products introduced by copper cattle have changed the impression of traditional underwear in people's minds and brought more warmth and comfort to people.

People are getting more and more beautiful and comfortable.

Behind this, it is the power of technological innovation, just like a lot of unremitting efforts such as the bronze bull, Bosideng, Dong Du and a large number of enterprises with a high sense of social responsibility.

Market segmentation to meet demand

During the past 10 years, people's living standards have been greatly improved, and the concept of dress has changed a lot. Not only the awareness of clothing brand has been increasing, but also the personalization demands of the costumes are more and more detailed.

In order to better meet their work and life needs, consumers of different occupations, ages, educational backgrounds and incomes have different brand demands for clothing.

"I like young fashion and design clothes.

The price of Ayilian is moderate, fashionable, elegant and exquisite, which is in line with my requirements and is the brand I often buy.

Song Wenjing, a 25 year old girl from Hunan, worked in a company as a civilian. She had great ideas about dressing up.

Founded in 1999, Guangzhou women's wear brand Ayilian is a women's clothing brand that represents the urban fashion taste.

Its design style is unique, its lines are simple and smooth, and its color is bright and generous. It is loved by young consumers with exquisite tailoring and elegant fashion.

"They are all dressed up now, and men's clothes are much richer than before.

There are many styles.

I like classic clothes, exquisite workmanship, but I don't have time to go shopping at ordinary times.

Zhang Wei, who does business in Xi'an computer city, says that many friends, like themselves, go to the sea to buy clothes for a season.

With the "men's Wardrobe", the Jiangyin men's wear brand Hai Lan's main business is "high grade, medium price" men's clothing.

In September 2002, a super large scale self purchase mode was launched.

Its products cover all the products of adult males from head to toe, from inside to outside, from winter to summer, from formal dress to casual wear. Each product has nearly 50 kinds of fabrics and colors, and each size is divided into 3 types: standard, fatter and fatter.

The rich and varied products made Hai Lan's home quickly win the welcome of consumers. In the 10 years, more than 1000 chain stores were opened in the whole country.

In this era of individuality, clothing consumption demand has become increasingly diversified, which has led to the ever-changing style of clothing.

Some have historical origins, some have regional origins, and others have cultural origins. They show different personality charms to suit different places of dress, different wearing groups and different ways of dressing.

In the past 10 years, the concept of healthy life has been deeply rooted in the hearts of the people. Sports and fitness have become an important part of people's lives, and have produced more updated sports such as yoga, hiking, camping, mountaineering and so on.

The traditional sportswear obviously can not satisfy the diverse needs of people today.

As a result, sports clothing also has a more specialized and more subdivided market.

In the Lining store of Ginza shopping mall in Jining, Shandong, many styles and colors of badminton clothes, jogging clothes and yoga clothes are very popular.

Sun Wei, a salesperson, told reporters that "the shop has been doing business for several years, and these days it has just put on some new models, and there are more customers."

Consumers' subdivision demands on the function of clothing can drive the clothing market to develop in depth and subdivide. It also urges enterprises to make a clearer brand positioning and subdivide the market in order to find the best business space and further enhance the market share of the brand.

In the Tianyi Square in Ningbo, Zhejiang, several Pacific bird shops, which are the main products of different products, are linked together.

Ningbo brand Taiping bird, starting from shirts, formal wear and professional wear, gradually develops casual men's clothing with the accumulation of experience and resources, and then creates fashionable women's clothing.

After several years of development, there are many fashion brands including fashion women's wear, Lok Chai women's wear, fashion Menswear, HP Menswear, and men's wear.

"We pay great attention to market demand and conduct consumer research every year.

We are fully considering the children's lively and dynamic clothing characteristics, the children's clothing adult design, the market response is very good.

Xu Bo, general manager of Bala Bara, a children's clothing brand, said that as of the end of 2011, its brand terminal stores had reached more than 3000 nationwide.

"We should not only respect and satisfy the needs of consumers, but also tap and guide the needs of consumers."

Chen Guoqiang, deputy director of the Institute of industrial economics of China Garment Association, believes that in order to adapt to the new lifestyle and new consumption concept, our brand enterprises should continue to strengthen research, dig out the part of their brands that meet the needs of consumers' lives and convey them, and at the same time, pay more attention to the new life needs of consumers, and quickly feedback them to clothing, so as to facilitate the pformation and upgrading of brands.

To meet the clothing demand of 1 billion 300 million population is the primary task of China's textile and garment industry.

Brand clothing enterprises can always make people dress more colorful if they always put the masses in the first place and focus on people's needs.