The Red Bean Group Has A Solid Foundation, And Export Orders Rise In Adversity.

Weak external demand, rising business costs and tight trade environment.

In the face of all kinds of unfavorable factors in foreign trade, the import and export company of Hong Kong Group has relied on the experience of garment export for more than 20 years, and a large number of stable old customers.

In 1~4 months this year, the company has developed 17 new customers in Japan, the United States, Canada, Russia and other countries, and its affiliates in the first quarter of the Americas grew by 19% compared to the same period last year, and the profit grew by 35% over the same period last year.

At the 111st Canton Fair, which was just closed, relying on the influence of the red bean group, the red bean import and export company also took part in the exhibition. With good quality and fashionable style, it attracted the businessmen from Japan and Europe to negotiate.

How can we build a solid foundation in the face of adversity and widen the development path?

The successful experience of many years is to strengthen team building and absorb more talents.

Red bean import and export company has always attached importance to the introduction of talents and team building. At present, there are 75 talents in the foreign trade industry, including eight in English, 9 in Japanese, and 11 in Japanese.

Every year, the company will introduce more than a dozen talents of English level eight and Japanese.

In order to strengthen team building, the company often organizes staff to take part in various kinds of training, such as business, oral English communication, business etiquette, public relations and so on, so as to encourage employees to take part in self-taught examination.

The company also stimulates the learning and enthusiasm of the whole line through tree models and tree benchmarks.

The Wang Xiaoyan team of New York company was positive and solidarity, and led the whole department to sell 8 million 570 thousand dollars in 2011, with a profit of 3 million yuan.

In order to introduce the experience of promoting the Wang Xiaoyan team, the company has invited the Wang Xiaoyan team to share their intimate and thoughtful service experience and some good practices at the morning paper meeting, which has achieved very good results.

The competition of modern enterprises has entered the era of service competition. Classification of customers can help enterprises to lock in big customers with advantages and lead enterprises to concentrate their limited resources and create maximum profits.

It is precisely because of this, the red bean group holds a good grasp of the management of key accounts, actively develops the market development policy, classifies all customers according to four categories: A, B, C and D. Annual sales of more than 5 million US dollars belong to category A, big customers.

According to the principle of 80/20 in management, the management of key accounts should be carried out. That is to say, 80% of the energy should be put on 20% of the key customers, and 20% of the important customers will bring 80% profits to the company.

For some small customers who have no potential, they will also selectively eliminate them.

At the same time, we will make a statistical analysis of the sales performance of the customers, grasp the customers' dynamics in time, familiarize themselves with the order of the guests, and try to get more orders.

In order to further develop new customers, the sales staff of the Group actively take part in exhibitions at home and abroad, and visit new and old customers abroad.

In the first quarter of this year, the group successfully developed 17 new customers, which are distributed in Japan, the United States, Canada, Russia and other countries.

Quality is the life of an enterprise. Quality is also the primary factor for customers to choose suppliers. In the downturn of consumer market, the guarantee of product quality is particularly important.

The factories of the red bean import and export company actively promote excellence performance management, and effectively enhance the management level of each workshop.

Through visual management, all kinds of labels in the workshop are more clear and standardized. Through group activities, some single courses of equipment basic knowledge and process operation have been formed, and they are also publicized on the Kanban for staff to learn and share. In order to solve the difficulties encountered in the production process, we carry out QC group activities. Through various incentive measures, we can arouse the enthusiasm of our staff and give full play to their intelligence and wisdom, so as to make plans for the output, quality improvement and on-site improvement of the workshop. Through the statistical analysis of 7 aspects of production, quality, equipment, production, delivery, safety and morale, we can find out the causes, formulate countermeasures, and better manage various control indicators.

The management level of the company has also attracted more customers, including LIVIS, NB, JCP, DISNEY, C&A and so on.

In order to better improve the quality, under the guidance of our customers, we also set up the inspection center, and invited the customer's QC to guide.

All the products exported to Japan are seized and checked. This is because they pay close attention to quality. Therefore, the 2011 year of the year, the red bean clothing export achieved zero claims and zero returns.

Production power is a strong backing for business.

The red bean import and export company has its own model factory. After guaranteeing that the factory is full enough, the supply of the company's needs is increasing because of the increasing orders.

In order to strengthen the unified management and ensure the quality of products, the company strictly checks and controls them in the early stage of cooperation. They implement a factory inspection system for all the suppliers and cooperate with them.

After the establishment of the red bean fabric Museum, various departments also made full use of this resource, greatly saved the cost of purchasing fabrics, and achieved win-win cooperation with suppliers.

It is precisely because of the successful upgrading of the competitiveness of enterprises that it also promoted the successful pformation of the subordinate units of the red bean import and export company.

At present, the company has a successful pformation campaign of knitted women's garments in the Americas, and now the cooperative customers have NB, REBOK, ASICS and other foreign countries.

New York company is mainly in the series of woven suits, and the China World Trade Center company has high added value.

Series.

Complementary and differentiated product patterns also enhance the overall competitiveness of the company.