Costumes Will Increase Investment In E-Commerce Business

The brand brother has been in the Taobao Mall for more than six months. The responsible person in charge of Ge business said that in 2012, the brother will further increase the investment in the business of e-commerce.

"We have plans to sell other brands of brother's brand online, but the time is not yet clear."

Last October, the flagship store of Taobao's mall was formally launched. It has been in operation for more than six months, and the price of the product is between 600 and 950 yuan.

According to the average customer price level of women's clothing in Taobao mall, brother is located in the first price group.

Meanwhile, in December last year, the official flagship store of brother's brother's food was also located in the Taobao mall.

The official said that at present, there are still less than 50 team members in the business of the women's clothing business, the vast majority of which have been invested in the operation of Tmall flagship store.

"In 2012, the brother will further increase the input in the business of electronic commerce.

It will also consider other electronic business platforms.

At the same time, there are also people in the industry who doubt that Taobao's flagship store has too few product categories and is too slow to update.

"Brother is now doing electric business just to test the water, too few products are selling stocks, and more is just a display."

In this regard, the younger brother said that soon after the online shop was online, many of them were in the trial stage. Some problems were inevitable, and the slow update rate was related to the production schedule of the brother's factory.

"The company attaches great importance to the electricity supplier. After all, this is a trend in the future. There will be more and more support from all sides in the future."

Brother is one of the most successful clothing brands in women's clothing market differentiation strategy, attacking women over 30 years of age.

According to public information, the brand originated from Taiwan, founded in 1977. The mainland operation center is located in Guangzhou. Its brand includes four series: brother, amash, Yi Li and Mei.

Most consumers are familiar with it.