Zhengzhou Garment Industry Has Gone From Women'S Trousers Era To Women'S Clothing Era.

Where there are rivers and lakes there are stories, and there are dissension in the places where there are stories.

Especially obvious.

In response to the impact of the foreign legion, while planning how to surpass old friends, Zhengzhou's clothing industry has been particularly busy in recent years: hiring spokesmen, expanding channels and upgrading stores, and now from women's trousers era to women's clothing era.

A new product Conference

Helpless behind

It was just an ordinary autumn and winter product launch conference.

On the evening of June 12th, Alida showed his coat products at its autumn and winter product launches, which surprised everyone at the scene.

Back in September last year,

M·SUYA, the leading brand, announced its march into the women's wear market and renamed the store as "leading M·SUYA".

It is also the promotion of women's tops. Why is it that Ya DA has attracted much attention? Originally, as one of Zhengzhou's "women's trousers three denier", in the past few years, it has not launched the women's clothing like "big sister" (M·SUYA) and "little sister" (ESEY), and has always insisted on the slogan "from 1995 only to be a women's trousers". In fact, in the first tier of Zhengzhou's clothing industry, only Ya Li Da has been insisting on the way of making women's trousers.

So when Ya Li Da also began to shake, the introduction of jacket products, naturally controversial.

Some people say that this means that Zhengzhou's only big business of women's trousers is completely occupied.

What is the truth? "We do not want to destroy the professionalism that has been formed for a long time. There is no way to choose the upper garment."

Wang Pu, assistant director of Ya Li Da Clothing Co., Ltd. said that the rent and manpower costs have skyrocketed, forcing them to launch an attempt to improve the profitability of women's clothing stores.

In this regard, Jin Quanfu, President of Zhengzhou Federation of Commerce and apparel, said that although the women's trousers enterprises in our province are not yet ready to enter the women's clothing market, this attempt must be done because external pressures are becoming more and more serious. If the enterprises want to be strong, they must broaden their product range.

The competition between heroes and Heroes

Zhengzhou's clothing industry is playing a large part, and foreign and local enterprises are involved in it.

However, compared with the merciless fighting of commercial enterprises, the competition of clothing enterprises is a bit like "Heroes cherish heroes".

As a leader in Zhengzhou's clothing industry, M·SUYA has regarded Taiwan's brother as its biggest rival.

In recent years, brother's popularity in the mainland market, especially in the Zhengzhou market, has a stable and high-end customer base.

Sun Yulong, general manager of Henan branch of Zhengzhou leading fashion Co., Ltd., said that their competition with their brothers is in the national market, and the two stores are often on the same street, facing each other's doors and faces.

Brother's customers will also go to the leading show to consume, and the leading customers will also go to the shop.

Sun Yulong said that the leading artists attract consumers, while the younger brothers attract consumers, which is the reason why the price difference between the two products is nearly doubled.

But the gap between the brand and the price is not shortened in a short time. Sun Yulong said that the strategy they adopted was to move consumers in detail. "The benchmark brand is brother, and we will study other brands."

This game rule is in Zhengzhou.

Enterprises also exist.

"Our main competitor is the leading talent."

Wang Pu said that only from the point of view of the channel, they often fought side by side with the leading stores, and there was a leading show in the place of Ya Li Da.

Wang Pu said frankly, the two sides are competitors, but there are many cooperation. The relationship between the boss is very good, and there is cooperation in business and technology, and it is selfless cooperation.

"We know each other, no business secrets."

Speaking with reporters, Wang Pu received a phone call from his "leader" who requested support from fabric.

The dispute between the "three great names" and the faction of foreign service enterprises

Today, the clothing industry in Zhengzhou has formed the "three famous" rankings. They are leading show M·SUYA, Ya Li Da and ESEY, as the representatives of the "first tier team" of Zhengzhou's clothing industry. They are making a breakthrough in the national market.

It is not easy to mix up any rivers and lakes. The path of expansion of Zhengzhou's clothing industry outside the province is not smooth sailing.

"Like Shandong, Hebei, Anhui, Hubei, Hunan and so on, basically every province has a" snake of the head ".

Wang Pu said that this competition is different from the market competition in the province, which requires more courage and resourcefulness.

And in the province's channel expansion, Zhengzhou clothing enterprises have also experienced a lesson.

Sun Yulong said that the failure of a shop in Pingdingshan remembers him.

There is a pedestrian street in Pingdingshan, because the shops on this street are too expensive to rent, and there is no Zhengzhou pants store. However, they have gathered the famous brands such as Ru Ba and seven wolves.

One chance, they found a 180 square meter shop. The landlord asked for a rent of 300 yuan per square meter, which made them feel a little pressure. So they could negotiate with the landlord for only half the rent.

Unexpectedly, at that time, Li Lang appeared and raised the rent directly to 320 yuan per square metre.

In fact, Zhengzhou garment enterprises are facing not only the competition of channels, but also the challenges of mature factions such as hang faction and Han faction. Their struggle with these mature factions is also very subtle.

The "three small names" are emerging.

Miss Lee is a merchant in the silver based business city. Recently, she found that several of her colleagues in the neighborhood began to sell Zhuzhou's clothes.

"Northeast slicker pants enterprises, Hunan Zhuzhou trousers enterprises and Shijiazhuang trousers enterprises, these factions did not attract much attention in the past few years. They should come out in the past few years. Their common ground is to imitate the way that Zhengzhou trousers went by."

Ding Yan found that these garment clusters have begun to erode the Zhengzhou clothing market, and their products are cheap and popular among consumers.

Wang Pu also admitted that these new garment industry clusters directly affected the small and medium-sized clothing enterprises in Zhengzhou.

"In the new competition, Zhengzhou has already appeared" three small names ", this" three small names "is the main force to fight against the West Liu, Zhuzhou and other factions.

Ding Yan said that the "three small names" are Hao Yang Bai Hui, Yi Xian Sheng Zi and Han's Yi people. They have already made their mark in the industry, and the quantity and sales of their products are rising rapidly.

At present, Han Yi people have more than 30 stores in Nanjing, and Hao Baihui also has forty or fifty stores in Shanxi.

In addition, Hirano, Zhuang Jiao, crane Fu, Kelly, fat Hua, Lian lier, Milan fashion and other Henan self made clothing brands are also plump and begin to soar in the sky.

"The Zhengzhou trousers industry has reached the bottleneck stage, so it is a good choice to make it."

Jin Quanfu believes that Yu Pai clothing represents the whole series of Zhengzhou trousers industry. Therefore, he has been calling for the development of high-tech clothing research and development and e-commerce integrated industrial park in Central China to undertake the pfer of garment industry. In the future, Henan should become a distributing center for China's clothing processing and production.