Lining'S Performance Package Is The Primary Goal.

Lining, who was once brilliant and more than second of Adidas's domestic quarterly sales, has been on the decline. A few days ago, according to the order meeting, Lining management predicted that sales revenue in 2012 might be negative compared with 2011, and Lining issued a profit warning. It is reported that Lining in the fourth quarter of 2012, the total order value of Lining brand products recorded a high double-digit decline. Among them, the order amount of shoes products declined double digits; the order amount of service products fell by more than 20%.

Poor performance, institutions look empty

Li Ning Co also predicts that the cost of brand marketing and promotion will increase considerably. With the impairment of intangible assets of Lotto franchise business and interest on convertible bonds, the pre tax profit and net profit of the group in the first half of 2012 and the whole year will decrease year by year.

By contrast, the orders for orders in the fourth quarter of 2012, which had been closed by Anta, had dropped by a low double-digit percentage. However, the decline in aggregate orders in 2012 of the group's annual orders was only a drop in the percentage of high units. At the same time, Anta store, which has been operating for more than a year, calculated that the same store sales growth in the first quarter of 2012 was only lower than the same period in 2011.

Ding Shuibo, chairman and chief executive officer of XTEP's board of directors, revealed that the number of orders increased in the fourth quarter of this year. In 1-4 months, the same store sales also maintained a low number of units. In the first quarter of this year, the same store sales grew by an average of 6.9%. The total number of orders for autumn and winter orders increased by about 2% compared with that of last year, and the total number of children's wear orders increased by 20%.

Li Ning Co revealed that going inventory is still the primary goal this year. Li Ning Co does not want to add new inventory pressure to the retail side, and actively communicate with distributors and control orders. From the present point of view, the retail side of the company is still not operating well, and the inventory is going on, but the speed may be lower than our original goal. It is reported that the contents of Li Ning Co's inventory this year will include: reducing the pressure of new sell-in, building a clearance channel, and continuing to reclaim part of the old stock, and strive to reduce the inventory to a reasonable level by the end of this year.