The Forum Of "Pformation Of Garment Industry And Brand Growth" Held In Dalian

On the afternoon of June 13, 2012, the three banquet hall of Shangri-La Hotel Dalian was hosted by the Dalian Municipal People's government. With the support of the Dalian Municipal Commission of letters and the people's Government of Ganjingzi District of Dalian, Dalian

The association and Dalian sang Fu Lan Industrial Co., Ltd. jointly hosted the forum of garment industry pformation and brand growth, and set up a platform for communication and learning for Dalian and even the whole country's clothing enterprises.

A platform for common growth.

The multitude of multimedia on the forum has increased the communication between the guests on the stage and the audience on the stage.

Ms. Zou Jili, chairman of Dalian sang Fu Lan Industrial Co., Ltd.

Liu Yan, assistant mayor of our city, and Feng Dehu, vice president of the China Fashion Association, delivered speeches to the forum, hoping for the future development of many garment enterprises.

According to the requirements of the national industry planning in 12th Five-Year and the actual situation in Dalian, according to the requirements of the national industry planning in 12th Five-Year, we put forward to the end of 12th Five-Year, we achieved 1-2 national brand development, 3-5 provincial brands, and 50 billion yuan for garment industry above Designated Size and 20 billion yuan for export delivery.

Assistant mayor Liu Yan said.

The brand with vitality will be a brand of continuous R & D and innovation.

Dalian sang Fu Lan Industrial Co., Ltd. has gained more than thirty national patents in the past 15 years. In order to further promote technological innovation and in-depth human data analysis and version application, sang Fu Lan and Dalian Polytechnic University jointly set up the ergonomics research center to further study the human body data.

At the forum, Dong Changhai, vice chairman of the Dalian municipal CPPCC and Zou Jiyan, President of Dalian Polytechnic University, unveiled the Dalian University of technology and the San Fu Lan ergonomics research center.

Unveiling ceremony

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In 2012, San Fu Lan reorganized and established the brand value of "grace, happiness, excellence and trust".

Sang Fulan signed the famous social psychology doctor, the guest of honor of the large-scale marriage and love friend program, presided over Ms. Huang as a spokesman for Sang Fulan's brand culture.

"Sang Fulan is a brand creating beauty.

I hope every woman can get beauty and health, and Sang Fulan's brand and affinity. "

Huang said.

Signing ceremony

The forum invited many heavyweight guests to speak for the Dalian apparel industry colleagues to build a platform for sharing information and sharing ideas.

Bao Yujun, President of the Federation of Chinese private enterprises, shared the development trend of the garment industry in the first four months of this year for the audience. He also mentioned that "the situation is pressing, forcing us to innovate and develop", especially the clothing enterprises should take the road of brand development and innovation.

Ms. Wu Ruiling, Deputy Secretary General of the China Chain Management Association, opened a new perspective for the growth of clothing brand from the channel angle, and let the garment enterprises understand the requirements and expectations of the channel to the development of the brand.

Ren Wendong, vice president of Dalian Polytechnic University, analyzed profoundly from the perspective of school enterprise cooperation.

The demand and cooperation opportunities in the chain from front-end design to enterprise talent introduction, as well as the bright future of win-win situation, have enhanced the awareness of cooperation between many garment enterprises and universities.

Many enterprises have expressed willingness to work with universities to solve talent problems and design problems.

Ms. Lu Lu, President of Dali Limited by Share Ltd, shared the theme of how to achieve cooperation and win-win cooperation between retailers and suppliers under the new situation. Through a series of initiatives of Da Shang Group, clothing companies learned that shopping mall channels are seeking brand cooperation with brand awareness and common development determination.

Ms. Zhou Yan, President of Dalian Si fan clothing and Accessories Co., Ltd., from the perspective of the clothing industry, combined with the development of many years, has released three important points of view: the self identification of consumers, the self recognition of brand personality, and the protection of multi-dimensional symbiotic brand ecological environment.

Zou Jili, chairman of Dalian sang Fu Lan Industrial Co., Ltd., through the confusion and reflection of the 15 years development road, embarks on the brand thinking system of three dimensions, which is gradually formed in the road of brand development and pformation, and makes the garment enterprises feel refreshing and deeply aware of the importance of the consistency of the whole management thinking system. Many business leaders have expressed that this thinking system has benefited us greatly.

Dr. Huang, who is a doctor of social psychology and a major marriage and dating program, combined with the challenges and challenges faced by garment enterprises, takes into account the multiple pressures of leaders and employees, and how leaders should manage and ease them, so as to promote the team to maintain good combat effectiveness and to spend the winter of this garment industry.

The wonderful speech of the seven guests, many times in the venue, a warm applause, micro-blog's participation in interaction friends are also enthusiastic, and continue to have friends from outside the field live through micro-blog to understand the guests at the scene of the speech and their understanding and views.

This forum has narrowed the distance between the garment industry colleagues in Dalian and jointly faced the challenges of the big environment. It has also enhanced the influence of Dalian clothing and the popularity of the city. It has contributed to building a wealthy and civilized and beautiful Dalian.

Through the forum, we have strengthened exchanges and cooperation between Dalian and the national excellent garment enterprises, and promoted the clothing culture.