The Noble Sport "Golf" Concealed Business Opportunities, And Shoe Businesses Had Already Taken A Fancy To It.

Some people say that golf and business are all alike.

Those who are obsessed with this sport will also consider themselves as swordsmen.

In fact, a few years ago, the New York Times invited special paid experts to study the correlation between "Golf failure" and "company performance". It was found that within three years, companies that brought the largest overall return to shareholders were precisely managed by CEO, who had the least Golf mistakes. This rule was spread like a "virus" around the world.

Golf is a sport that can never be pushed back and can not be regretted.

Every time you play golf, you must stick to the 18 hole. No matter it is below par or more than 100, you can not regret it. Just like life, once open, good or bad, good and bad, pain and sorrow, you can only move forward.

Ge Kai, director of Huifeng Management Investment Co., admitted to reporters that the charm of golf lies in its philosophy.

In the view of Ge Kai, golf accident probability is low, so all achievements are tied by one pole, one by one, and one by one.

In fact, whether Liu Chuanzhi or Ma Yun set up a Chinese enterprise brand with "one pole" is indeed a minority.

In 2009, Liu Chuanzhi, a member of Wanliu club, was in the fifth hole of Wanliu stadium, where the length of blue TEE was 130 yards.

On the other hand, the Chinese business community's passion for golf is the main reason and driving force for many sports and even luxury brands.

Taking Adidas group as an example, in June 10th, Beijing group successfully completed the acquisition of Adams golf, the US golf brand, with a huge amount of $70 million (45 million 300 thousand pounds).

This move further strengthens the strength of Adidas golf.

In this regard, Run Feng Cci Capital Ltd chief analyst Lu ran said that in the face of industry sprint Adidas's sprint, "the other three major golf brands (Acushnet, NikeGolf, Callaway) may face no small pressure."

Apart from sports brands, luxury brands are not resigned to weakness.

Recently, Ferrari has signed a cooperative relationship with the golf manufacturer cobrapumagolf, announcing the launch of the FerrariGolfCollection Series in July this year.

There is no doubt that golf, which is another business challenge beyond its professional career, is providing business opportunities for another wave of people.

Brand business opportunities derived from golf

In this way, the trajectory of golf is closer to a leisurely curve than an impulsive line.

People always say that golf is a sport for the rich. This kind of "wealth" should first be reflected in the abundance and abundance of the participants' mentality.

Businessmen who smell better are naturally aware of this earlier than anyone.

Business elites are professionals who have enough taste. They have their own persistence and ideas, and naturally show a good choice in their way of life.

The golf costumes they wear are just a kind of successful vitality -- a quiet, lively, relaxed, elegant or pure, mature and noble person.

Judging from the average performance of several golf clubs in 2011, the top 4 position remains unchanged: Acushnet has always been the leader of sales in the ball industry, leaving behind second and third TaylorMade-adidas (Taylor Adidas, hereinafter referred to as TaylorMade) and Callaway, and NikeGolf is ready to go.

At the beginning of June, Adidas group made a big move and successfully completed the acquisition of American golf brand Adams golf with a huge amount of $70 million (45 million 300 thousand pounds).

Before the acquisition, Taylor Adidas golf has achieved its best first quarter performance, and Adams golf's 2012 quarter sales also increased by 25%.

In addition to the good performance of Taylor on the ball, Adidas golf in the group was not far behind, and unveiled its classic SAMBA shoes golf shoes.

SAMBA sneakers were produced in Germany in 1950, and were first designed to meet the needs of football players on the hard and cold outdoor stadium. However, SAMBA shoes quickly evolved into a mainstream indoor sports shoes.

"For decades, SAMBA has been around the world and has been widely loved."

Bill Price, vice president of Adidas golf shoes, said, "it's time to bring its classics to the golf course."

"Adidas is launching an offensive against Acushnet."

Lu ran would like to comment on this.

However, Adidas group is not the only one who is ambitious about this huge market, and it is not so easy to shake Acushnet.

In the two quarter of last year, FilaKorea and Mirea (Korea future capital certificate company), which had always wanted to enter the field of golf, had already invested $1 billion 225 million in the acquisition of Acushnet's "fat meat".

According to the takeover contract signed by FortuneBrands and FilaKorea, which was signed by Acushnet and the agreement announced in May, Acushnet still reserves the right to operate independently, and the original management team will not make any changes.

This is enough to make Acushnet's net sales unfailing.

Nordic Denmark shoe brand ECCO ECCO Golf general manager Han Feng told reporters that the brand released the 2012 brand new golf shoes series at the end of 2011, covering a total of eight series, a total of 36 different styles of golf shoes.

At present, the golf apparel market is indeed a potential market.

It seems that although the brand dispute in this market is still unknown, the gentry gentry of the world is definitely the last winner.