Zhejiang "Yunlong Manufacturing" Begets London Olympic Games
The general manager of Yunlong Clothing Co., Ltd., Jiaxing, has recently been in a good mood. The last batch and 15 thousand football fans produced by his factory are shipped to London Olympic Games and around the world today.
At this point, Ren long successfully completed the total of 127 thousand, involving 17 countries fans clothing.
Olympic Order
Task.
"The total amount of this order is about 1000000 dollars, the total volume is still relatively large. We have been preparing this order since last year."
Ren long said.
The London Olympic order is not the first international sporting event produced by Ren long. In 2010, the world cup in South Africa and the Vancouver Winter Olympic Games in the same year all had "Yunlong manufacturing".
And Ren long feels that taking these orders is a technology upgrade.
Multiple Nuggets international competitions
Yunlong clothing, located in Longxiang Industrial Park, Tongxiang, Jiaxing, is not large in size, with only a total of 120 employees.
However, Yunlong, a "small volume", has many close contacts with international competitions.
In addition to the F1 China Grand Prix held in Shanghai, some teams have provided.
Competition costumes
Yunlong has also received orders for the 2010 Winter Olympic Games.
At that time, "Yunlong" received an order from a customer who had many years of cooperation. The quantity was very small, and the style and fabric were supplied by foreign customers.
At that time, Ren long did not pay much attention to it. It only served as an ordinary processing order for raw materials, which was completed on time and on a consistent basis.
Who knows soon after watching the 2010 Winter Olympic Games on TV, when the Canadian athletes appeared, Ren long immediately recognized the sportswear as "Yunlong manufacturing".
Since the clothes made by themselves can make a difference in the international competitions such as the Winter Olympics, can we compete for the right to produce the Olympic shirts?
In an accidental opportunity, a foreign customer who had worked with Yunlong for quite a long time was careless about preparing for the production of Olympic shirts.
Ren long heard of the latest development of his own characteristics of fabrics, just suitable for sportswear, he volunteered to join the competition of Olympic shirt manufacturers.
From fabric research to dyeing and then to Olympic shirt proofing, Ren long is willing to act as a parent.
After several rounds of inspection, comparison and screening, foreign customers finally chose Yunlong as the supplier of the 17 Olympic sportswear in London.
Self developed new fabrics have increased profits by 7%.
This time, with the advantage of material superiority, nuggets of London Olympic Games can be regarded as a beautiful "technology war" by Ren long.
But in the view of Ren long, the technical war was initially forced.
In the early years, the enterprises were mainly made of cotton shirt, and they did fairly well in the initial stage. But with the rise of the southern Zhejiang economy, Yunlong is facing tremendous pressure.
"We and the local people in Ningbo.
Clothing enterprise
Competition, you drop 5 cents, I drop 10 cents, "Ren long said," we are like enemies, and are unable to earn money, so I feel that we have to find a breakthrough to avoid this kind of white hot competition.
So, Ren long put the treasure on fabric research and development. "After all, we worked hard in this industry for many years, and we are very familiar with the situation of the industry, so we still have to find a breakthrough based on ourselves."
Ren Long's decision is successful.
Before the 2010 World Cup in South Africa, Yunlong provided more than 70 thousand football fans for more than 10 countries, including Brazil and Argentina, but the fabric of the fans was from Taiwan.
The fabric of the London Olympic Games fans is "cloud dragon" developed by ourselves. Some indicators are even higher than those of Taiwan, but the price is lower than that of Taiwan. This is also an important reason why Yunlong can finally beat many international competitors to get orders.
The reporter pinched the fans' clothes and felt the material was smooth and soft.
Ren long said, because it is for the fans to wear, so from the hands feel color fastness, and then have a higher degree of permeability requirements.
{page_break}
In the past, the production cost of "Yunlong" was very high because of the fabric made in Taiwan.
But this time the Olympic Games fans' clothing, "Yunlong" with their own research and development of fabrics, production costs greatly reduced.
"The profit of this order is about 7% higher than that of the world cup in South Africa."
Ren long said.
"Our own fabrics have been patented, and foreign customers are highly valued for intellectual property rights. They think this is their own research and development. Even if you add a few dollars, you can understand it."
The dragon, who has tasted the sweetness, does not hide the enthusiasm for technological innovation.
Optimistic about fabrics that will glow.
Now, Ren Long's annual R & D investment is about 3 million yuan, and at least 10 new fabrics are developed each year.
These new products bring impetus to the development of enterprises.
People who often dress with American customers know that the former cotton products have a quota system in the export trade with the United States, and each quota needs $4.
However, if the hemp content of the fabric is more than 50%, it belongs to the hemp products, while the hemp products do not need quotas or quotas for export at a very low price, only a few cents.
So before and after 2002, Ren long and his team developed a fabric that has the texture of cotton but belongs to hemp products.
Linen cotton garments are very popular in the United States, and Yunlong has also won many orders by reducing the quota of customers in customs clearance.
Through the successful research and development of hemp cotton, Ren long expanded the sales channel of Yunlong clothing, and also drew many foreign customers.
Some customers even signed a 3 year cooperation order with Yunlong clothing.
In 2009, Ren long began to develop carbon fiber products with health care function.
"This is the carbon fiber heating gloves we have just developed."
Ren long took out a pair of gloves from the cupboard, and at first glance it had no difference from the gloves used in winter.
But with a small lithium battery, gloves can not only instantly heat, but also heat instantly to fingertips.
This is due to the special thermal conductivity of carbon fiber. The heating gloves of small test knife have been well received in the customer circle.
In fact, in 2010, the production of carbon fiber garments made by Ren lung has got 20000 orders, and the client is Milwaukee of the United States.
Milwaukee is a company specializing in the production of electric tools. It also produces and sells derivatives related to electricity.
The carbon fiber heating clothing produced by Yunlong to Milwaukee is very popular in the sales channel of Milwaukee.
Next, Yunlong intends to further expand its market for carbon fiber products. Last year, the company received OEM orders for 200 thousand carbon fiber heating clothing, which could sell for more than 200 dollars in the US.
Now, nearly 90% of the Yunlong production line is producing hot clothing, and the completion date is scheduled for next May.
"The heating and health care function of carbon fiber clothing can be used in many fields, such as wind proof clothing worn by motorcycles, such as waist or bedding with health care function, etc. outdoor sports and outdoor survey work can also use carbon fiber products. With the prosperity of our products, this prospect is huge."
Ren long is looking forward to his new product.
- Related reading
Pakistan Apparel Exporters Association Is Very Pleased With The Implementation Of Trade Preferences.
|There Is No Lack Of Kindness In Competition Between Henan And Clothing Companies.
|- Workplace planning | To Be A Person Who Lives For A Purpose.
- Workplace planning | A Sleeping Trough Is More Stable Than A Job Hopping.
- Workplace planning | How Should Computer Vision Syndrome Be Prevented?
- Boss work together | What Can I Do If My Resume Is Hard To Tell?
- Boss work together | A Good Employee Who Loves Cheap Goods.
- Marketing manual | Li Guangdou: Marketing Is To Love With Consumers.
- Marketing manual | PPG And VANCL Challenge Traditional Fashion Marketing Mode
- Workplace planning | 21 Tips For Graduation
- Workplace planning | Ten Classic Allegory In The Workplace
- Marketing manual | The Success And Worry Of Yihe Professional Wear From The Perspective Of Brand Marketing
- The Profit Margins Of The Sporting Goods Industry Will Be Squeezed.
- "Cao Lei Costumes" Will Appear In The Twenty-Third "Harbin Fair"
- Simple Three Tactics To Make You The Most Profitable Dealer.
- The Fashion Storm Of T Shoes Makes You "Enough" Enough This Summer.
- Zhengzhou'S 177 Wholesale Markets Are Coming Out Of The City.
- In July, Chinese Costumes And Costumes Were Displayed In Tokyo To Show The Beauty Of Chinese Costumes.
- Zhejiang Yiwu November Convergence Sewing Machine Enterprise
- Pakistan Apparel Exporters Association Is Very Pleased With The Implementation Of Trade Preferences.
- EU Restrictions On The Use Of Fumaric Acid Two Methyl Ester Quanzhou Shoes And Clothing Exports To Actively Respond To The Ban
- Metersbonwe Is A Wise Choice To Turn Off Big Stores.