Summer Wear Is Expected To Be Listed Early In The "Discount Season".

Midsummer has not yet arrived, in 2012.

Just entered the discount season, but the fashion circle has set off a new round of autumn clothes.

Summer wear for the "discount season"

Basically, before summer solstice, summer wear in department stores began to enter the discount season.

"Like our brand, 6 new models will be available in the summer, and now it is almost the same. Next week will be the last one, and all the styles in summer will be ready."

Introduction to Xiaoding, a DAZZLE counters in Zhengzhou general store, new business Mart.

Zhengzhou Parkson will start the discount season for summer wear in June 21st, almost the same as before. It will still cost 45 yuan to spend 100 yuan.

In the discount season, the brand scope is relatively wide, and the activity is also great.

It is understood that such a discount will continue until the end of August, after the summer clothes digest almost, autumn clothes began to enter the hot selling period.

However, the sales volume of department stores is not as good as that of last year, and many commodities began to discount themselves without entering the discount season.

Take women's shoes as an example. From May 1, half off is not uncommon.

The sales volume of many stores is obviously less than that of last year, and this year's sales peak appeared in several holidays.

Summer clothes are all listed. In order to digest summer clothes as much as possible, merchants will pay attention to the discount season.

Most of the autumn clothes in August were listed on the market, but some brands may be ahead of schedule this year.

"There will be some thin autumn clothes in July."

DAZZLE shoppers are shopping guides, and now many customers who choose to buy clothes in the store find that the styles of clothes are generally the same as before, which reduces their desire to buy.

At that time, the new style of autumn clothing was introduced to stimulate customers' desire to buy.

But street shops may be even later.

"Summer wear is still the main thing."

The owner of a small store in Shanghai said, "now the wholesale market is still dominated by summer clothing, and we are not rushing to the autumn."

The autumn clothes in these areas usually come into the market in late 8.

After entering the discount season, buying summer wear is still the first choice.

An internal staff analysis of a large department store shows that the sales volume has been very general before, and there are many stocks in the store. The sales focus of the whole July and August will be on the summer wear.

Expert analysis, the department store in 2012 autumn clothing prices will continue to rise, the person in charge analysis.

Under normal circumstances, low price clothing is affected by the fluctuation of cotton prices.

But for high-end women's clothing, cotton price fluctuations have little impact on prices.

After all, the price determinants of these clothes are more evident in other aspects.

Medium and high end garments prefer composite fabrics instead of single cotton and hemp. The cost of clothing materials only accounts for a small part.

Logistics, labor costs and brand added value are the main reasons for the stable rise of high-end clothing prices.

2012 autumn dress "rigid and soft"

Buying clothes in the discount season must not be a matter of mind.

Looking forward to next season.

It may give you some inspiration in this discounted season to buy some matching autumn clothes.

The autumn and winter dress show of H&M and ZARA in 2012 has hinted at the style of next season: autumn and winter will still be dominated by sharp, neutral wind and simple coat coats in the autumn and winter; while in terms of color, dark colors such as purplish red, Mo Hei, navy blue and mustard yellow will appear in large areas; that is to say, the sweet style of the next season will also absorb masculinity and add some elements such as military uniform, equestrian, and so on.

Moreover, the popular colors of autumn and winter in 2012 are mainly black and dark. If you can find some orange, green, yellow, red, purple and other colors, the clothes will match.

The autumn and winter costumes will continue to be popular with flowers and lattices.