CBA Again Throws An Olive Branch To Li Ning Co Or Lining'S CBA League.

According to Li Ning Co's official statement, the memorandum of cooperation between the group and its CBA equipment sponsor in the next 5 seasons has been signed in June 11th.

After a lot of rumours, Lining's big hand finally came to light.

This is a cause for concern, largely related to the huge amount of sponsorship in the legend.

The earliest argument was that the total price of Lining's total sponsorship in the 5 years amounted to 2 billion yuan, averaging 400 million yuan per year.

And earlier, Ying Fang company got CBA from the competition of China Basketball Association.

The price is said to be RMB more than 300 million per year.

In this industry chain, the relationship between Basketball Association, Ying Fang and Lining and other CBA sponsors is that Ying Fang bought the promotion rights from the Basketball Association, and then sold it to all kinds of sponsors after split up. The difference is profit and cost.

According to the price of the earliest legend, the surplus side would not even have to look for sponsors outside Lining, but also make sure that the package can not be paid.

The reality is far from exaggerated.

First, the final agreement between CBA and the basketball association has not yet been signed, and price is an important factor.

Second, Lining's offer is not so high, and the final price may be only about 60% of the legendary price.

Third, the profit side obviously can not only do the business of collecting money on the spot, according to the now more clear quotation, besides Lining, the surplus side still needs to develop about 100 million yuan.

Only in this way can data be kept flat, which does not include the cost of development and maintenance.

But both Ying Fang and Lining have to pay 10 times the price before entering the CBA market, which is enough to show the value added of CBA over the past few years.

And the question of Lining's move has not ceased. The main idea of the lyrics is almost all. What do you earn to earn more than 100 billion of the sponsorship money?

Generally, such acts will be crowned with the name of "big gambling".

But in fact, the market is also a place to win the battle, winning is investment success, lost is called "big gambling."

According to Lining, it is a three party relationship to enter the CBA sponsors through the surplus side, but so far, the voices of Lining and Ying Fang have been questioned, but there are not many words about Basketball Association and CBA.

As everyone knows, if Lining's big shot won 5 years later and proved to be a wise move, Chinese basketball would be the winner.

And if the opposite is true, Lining is sponsoring.

If there is a decline in performance or even a fall in the sponsorship price of other sponsors after Lining, then it is not only Lining's policymakers who should be held responsible, but also the policymakers and managers of Chinese basketball.

Obviously, it is not only Lining but also Chinese basketball itself that accepts the billions of dollars tested.

If we talk about business in China, if Chinese basketball respects Lining's billions of huge investment and is willing to make changes in a series of aspects such as system construction, then objectively, after 5 seasons, Chinese basketball will have a huge development, no matter competitive level or social influence.