Youth Consumption Habits And Characteristics Of Clothing Demand

Adolescents' consumption habits and psychological characteristics

Most of the contemporary youngsters are born after the 1980s, and this group is in the E era of different times in China.

The proliferation and application of new technologies, computers and the Internet have made teenagers connect with each other through the Internet, pursuing individuality and fashion, advocating freedom, and forming a distinct consumer group.

Any new ideas and information widely spread and dialectically spread across the Internet, and gradually form the characteristics and typical psychology of this group.

They pay more attention to independent choice in consumption, emphasize self-worth and favor tailor made.

Consumption is also diversified, shopping malls, shopping streets, networks and other rich ways have become their choice to buy goods.

Young people also have new needs for the types and functions of goods, as well as for service industries.

They are constantly putting forward new demands and constantly innovating. New trends of thought, new styles and new uses are constantly created and demanded by them.

The economic source of young people is relatively stable. Some of the students who are still studying are from their parents' fixed living expenses or pocket money. They do not care much about the price of goods, and pay more attention to the concept and personality of the products.

The group that has already worked is also in the initial stage of its career, and its income is not large but relatively stable. Especially now that the popularity of credit cards has led to the popularity of early consumption, young workers who do not have much pressure are not constrained to spend money, and they care more about whether they like it or not.

According to the 2000 national census data, there are 313 million 900 thousand people aged 15~29 in China, of whom 226 million 154 thousand are employed, 72.05%, and 15 million 736 thousand are unemployed, accounting for 5.01%.

Generally speaking, Chinese teenagers have great purchasing power.

With the development of modern commerce and the emergence of new business circles, the establishment of shopping centers and entertainment centers has made teenagers more shopping choices.

At shopping locations, teenagers are more interested in shopping centers with more concentrated brands and entertainment and leisure.

Due to the development of the Internet, more and more teenagers like staying at home and staying indoors. Online shopping has become the new favorite of teenagers.

Two. Teenagers are right.

Characteristics of demand

1, for clothing people pay more attention to price, quality and type.

These three factors are basically on the same level. If the quality can be guaranteed, the price and the style are definitely the main factors that consumers consider. At the same time, for young people, the style is very important. Now the Korean version and the Japanese version are the objects most young people pursue. Meanwhile, the distinctive style of national costumes is also beginning to sweep the Chinese market.

2, popular and

The elements affect the clothing demand of teenagers.

Fashion and popularity become a kind of life attitude pursued by teenagers.

They don't like fashioned and old-fashioned clothes. They don't have a fixed pattern of dress matching. Everything goes with fashion.

Therefore, young people require clothing companies to provide fashionable clothing and accessories of various styles, and the styles of clothes should follow the changing trend of fashion.

3, young people pay more attention to individuality and hope that clothes are different from others.

Some teenagers prefer to avoid duplication of clothing with others, especially those around them. This requires that every style of clothes can not be sold in large quantities, and the styles of clothes should be changed frequently.

4.

Not too high.

For clothing prices, although teenagers are willing to spend on clothing, but after all, the economic strength is not very strong, so clothing pricing should be appropriate.