Quanzhou Shoe Enterprises New Strategy, Video Advertising Mode Heavy Attack

The size of shoe market is the mystery behind the hot events from a unique perspective.

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New mode of online video marketing

In 2012, when the cost of traditional TV marketing increased year by year, Quanzhou enterprises took a new look.

Way.

On the one hand, CCTV advertising, once a symbol of enterprise strength and brand success, encountered "Waterloo" in Quanzhou; on the other hand, the intensity of online video marketing has been increasing day by day, and the cooperation between many springs enterprises and video websites has reached tens of millions of yuan.

Twice the result with half the effort

The effect will often bring great benefits to the enterprise. Whether it is for brand promotion or terminal sales, flexible use of marketing methods can play an unexpected role.

For shoe enterprises, under the current situation of increasing cost pressure and weakening marketing effect, traditional marketing methods like "star + advertisement" have become the past. Nowadays, with the popularity of network video, the marketing mode of using this carrier as a carrier is very popular. It can not only better reflect the information that the brand wants to convey, but also adapt to the innovative concept of the current consumer group, and conforms to the overall market trend.

The biggest advantage of network video marketing is that it can accurately select the audience according to the content, and at the same time, it is interactive. Many shoe companies have already gone ahead and tasted the sweetness in this respect. I believe that under this surge of "big flow", more and more corporate brands will join the ranks.

But it is worth reminding that shoe companies should not forget their books when they are ready to do so. In addition to continuing to provide quality products and services, they should also choose the right way in marketing, increasing the depth of video marketing, so as to gain fame and wealth.