The Brand Communication Of Chinese Shoe Enterprises, The Problem That Quanzhou Shoe Companies Have To Face Directly.

If you still stay in the "closed door" strategic development, it is really out......

If

Always stay in a position, can not be deep and diversified dissemination, even if the enterprise has a brand, it has no value.

As we all know, the brand of enterprises is very important; brand communication is more important for the brand enterprises. At present, the domestic shoe market is full of brand enterprises, but there is not much to be done.

In China's shoemaking industry, new brands are coming in all directions; from the small factories to the shoe factories and the group of thousands of people, the emergence of new brands has deepened the incandescent competition of the shoe industry again.

Brand is an intangible asset of an enterprise, and a consumer's cognition of products and products.

When the enterprise owns its own brand, brand communication has become the top priority of many shoe companies.

In recent years, China's shoe industry has been attacked by economic crisis and cost increase. The shoe industry in China has been sluggish. But some forward-looking enterprises have not flinched, and have found new directions in marketing battlefield, and have made great achievements.

This is a reference for small and medium-sized shoe enterprises in China.

There are many ways. At present, there are popular advertisements in the domestic market, such as news advertising, sponsorship advertising, Internet advertising and so on.

Speaking of communication, we must first brand positioning.

Leather shoes as a product, there are tens of thousands of brands, why is it only a few people are familiar with it? This is the need for enterprises to determine a market position for the product, that is, give the product certain characteristics, establish a certain image, to meet consumers' needs and preferences.

For example, it is just like the teacher's Ipad. If the brand is not Ipad, then it becomes Ipc. Then people generally think that Ipc must be a copycat product. This is the market image of the product, because the products, such as the price, quality, characteristics, use, appearance and structure of the tablet produced by Apple Corp, are all created by the Apple Corp themselves. No matter how the other companies are copying, they will never let people remember the brand of Ipc, but only remember the brand of Ipad.

Therefore, brand positioning is very important.

Brand communication can not be overlooked in traditional industries such as shoemaking.

The domestic shoe enterprises are still enjoying this advertisement by relying on advertisements to establish brand awareness for the dissemination of products.

It seems that a wide range of brands has been spread through Guangzhou to make shoe companies taste the sweetness.

The importance of advertising communication to the commercial society is well known. The products of enterprises should be promoted to consumers all over the country and even the whole world.

So is the shoe industry.

From 185 million yuan in 2007 to 220 million yuan in 2008, and then to 360 million yuan in 2009, in CCTV's gold resources advertising bidding meeting,

The performance has been "eye-catching" year after year.

The growth rate of advertising in 08 years has reached 63.6%, far exceeding the growth rate of 15.29% of CCTV advertising.

It can be seen that Quanzhou shoe enterprises are enthusiastic about advertising.

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The enthusiasm for communication is not only reflected in Quanzhou, but most of the shoe companies in China will have such an idea.

In the age of ubiquitous information, how to effectively disseminate information is a problem that all shoe companies must face directly.

I think the way we spread information is not just used frequently. Every shoe company can adopt a more appropriate way of communicating with itself through analyzing the organic combination of itself and the market.

In the era of intense competition, differentiation is the effective way to survive.

In the process of business communication, we focus not only on a certain method, but also through more ways of integration and deepening.