Jordan Sports Sponsor Domestic Sports Events As A Sales Model

Sponsoring sports events has become the brand marketing choice of all sporting goods brands and some non sporting goods brands. If we succeed in borrowing, we will get a qualitative leap.

But the value of successful tournament marketing is not just superficial sponsorship return, it should play a role in enhancing brand names.

As the world's top partner of 2012 Lanzhou International Marathon,

This is being achieved by building a domestic high-end event brand with LAN Ma, establishing brand associations between events and enterprises, and achieving a win-win brand.

Precise positioning and core competitiveness

Philip Kotler said: "the core of a great brand is great products.

Products are the most important elements in the market.

Generally speaking, market leaders often provide good products and excellent services.

There is no doubt that products are the basis of competition.

It is a carrier that connects consumers and enterprises to meet the needs and needs of consumers, and is a prerequisite for enterprises to enter the market.

For LAN Ma, product specialization is a prerequisite for matching events.

Jordan sports has been committed to developing running products and promoting running, Jordan.

The series has already done well in the market.

In this year's LAN Ma, Jordan launched the marathon professional running shoes and "fashionable" running shoes at the right time, and through the way of on-site experience outside the arena, the citizens were asked to wear running shoes to open the sports experience of "light running and free heart".

Jordan sports believes that as a professional sports brand, it has a competitive brand in the field of running products. It is an enterprise responsibility to pass on sports fun and sportsmanship to consumers through sports marketing, and it is also the best way to upgrade brands and products.

Core values driven to create a win-win platform

The commonality of running a horse is the premise of running. Jordan sports attaches great importance to the development of running field in recent years. However, the core driving force for reaching the goal of marketing is the consistency of values.

The marathon has the spirit of "challenging oneself, exceeding the limit, persevering and never giving up", and is deeply in line with the brand concept of Jordan's "spanning the new life".

Sports events not only promote sports in cities, but also bring sports and sports spirit into urban life. It also brings great added value to the city.

It can be said that the marathon is not only a sports match, but also a platform for strengthening the citizens' physique, optimizing the urban environment, enhancing interpersonal communication, promoting social harmony, and promoting the urban development to achieve a historic leap. This has gained successful experience in Beijing, Dalian, Xiamen and other marathon events.

At the 2012 Lanzhou International Marathon summit, Lanzhou mayor Yuan Zhanting believes that the comprehensive effect of the marathon race has injected new vitality into the opening and development of Lanzhou.

In this LAN Ma race, Lanzhou played a dominant role in the city, promoting the integration of the three sports, landscapes and tourism, and promoted the brand expansion of sports events.

The strong support of the Lanzhou government has also brought more confidence to the enterprises. Huang Tao, director of Jordan sports brand marketing, said: "the Lanzhou International Marathon race can grow up so fast. It is the result that the Gansu provincial government and the Lanzhou municipal government attach great importance to. It is the result of more Lanzhou ginseng. It is the result of the support from more social circles and partners, operators, including Jordan sports.

Stable cooperation and brand association

Establishing a long-term and stable sponsorship relationship with a certain activity can convey very stable value information. People will naturally think of sponsors and their ideas when they come into contact with this activity.

Consistent value pfer and brand association are the important embodiment of the company's soft power.

Since the establishment of 2011, Jordan sports has provided sportswear and award dress for Lanzhou International Marathon, as well as sports equipment for competition officials and suits for two consecutive years.

2012, not only is Lanma itself pursuing innovation and pcendence, but Jordan sports also strives to harmonize the three aspects of sports culture, brand culture and product promotion, and integrate it into all links of Ramsar, so as to achieve a joint development of sports brand and high-end sports events.

As the world's top partner of the Lanzhou International Marathon, Jordan sports conveys brand spirit and social responsibility through a large number of soft implants. Through offering experience marketing such as Jordan's popular running shoes and treadmills, it brings challenges and experiences to the majority of runners and entertaining and spreading the sense of fitness widely.

With the spotlight effect on sports events, Jordan sports has actively called for sports for all, providing professional products and services, and increasing popularity and reputation.

The essence of sports is national fitness. Today, it represents the unlimited market development space of sports industry.

Deep tillage of horse and horse, Jordan sports will further improve its own marketing system, adhere to the effective integration of enterprises and sports resources, and achieve long-term win-win brand.