LAVA, The US Outdoor Brand, Is Pushing The Chinese Market To Open The "Outdoors" Trend In China.

Famous trend in America

The spring and summer new products conference will be held in Shanghai in July 8th, and the new spring and summer new products fair will be held in 2013 in 2013.

At that time, hundreds of dealers from all over the country will gather in Shanghai to witness a series of activities such as the new LAVA free show and so on.

The head office of LAVA is located in Eddie Ron Dyke high, New York, USA.

North America

The important brand, its excellent innovation ability, the core design concept based on the consumer demand, and the brand idea of stepping out of the hedge and enjoying the unrestrained life are the key to its continuous growth.

The core consumer of LAVA is the 22-45 year old, longing for outdoor sports and outdoor trend elements.

In North America, LAVA has many outdoor enthusiasts keen on hiking, mountaineering, ski surfing, and fashionable young people who advocate outdoor elements and fashion elements to become their loyal supporters.

Brand repositioning, opening the trend of domestic "Outdoors"

In 2010, LAVA entered China. This exotic black horse came to China with New York's fashionable atmosphere, unique design inspiration and 40 years of outdoor experience. It takes the "uninhibited journey" as the core spirit of the brand, advocates a more free and relaxed lifestyle, and takes the lead in advocating the new orientation of "international trend outdoor" with its unique international brand operation method.

Brand repositioning will explode the latest wealth trend of Chinese fashion industry "fashion leisure" to "fashion trend". The outdoor industry will also follow the evolution rule of category, evolve from "pure outdoor" and "outdoor leisure" to "trend", and create new wealth space for many aspiring people who grasp the trend.

LAVA's new positioning refers to the international trend. It is believed that its strong entry is bound to set off a domestic "trend outdoor" storm.

"Wide outdoor" product positioning to achieve channel advantage

LAVA positioning with "wide outdoors" allows big stores to run and stores are stronger.

The superiority of the product mode determines the strength of the "tenant capacity" of the store.

Today, with the increasing pressure of renting in the whole garment industry, "running volume" is the best premise for the shops to make profits.

LAVA uses the "wide range of products" mode -- broad crowd, wide product, strong single product, and able to run. It builds multiple advantages of store products, and ensures the accuracy of products with a strong buyer team.

The single brand that walks the broad model can not only have the scale, but also easy to mold the brand culture and the product culture, is the strong brand in the real sense.

At that time, the LAVA brand 2013 spring and summer new releases will be held ceremoniously, and the three major product lines with the theme of "unrestrained adventure, unrestrained travel and unrestrained trend" will shine on the Chinese market.

This brand new positioning not only caters to the needs of consumers, but also makes up for the gaps in the Chinese market, and has also injected new market vitality into the famous outdoor brands in the US.

In addition, LAVA also occupies an absolute channel advantage in the market positioning. Because of the advantages of the product and the advantage of super value, LAVA realizes the first line, second line and three line market.

At the same time, with the advantage of product overlay, LAVA will not only open the floor shop, but also enter the shopping mall, and multi-channel marketing will surely promote LAVA's new outdoor legend in the Chinese market.

Parity strategy breaks the high price barrier of outdoor sports

The moment,

It has been upgraded to the popular industry. Mountaineering, horseback riding, rafting, rock climbing, cross-country and other outdoor sports are moving from "fashion" to "everyday".

As the new favorite of consumption, the "future sports" - the trend of the outdoors is about to rise. The new luxury age is coming.

In this way, many international brands have entered the domestic market. In the face of the competition of many international brands, LAVA focuses on shaping the outdoor gene and outdoor character of the brand. It perfectly adheres to the characteristics of the Chinese market, makes the brand of its many competitors unique brand personality; on the one hand, it strongly promotes the "super value pricing mode" and relies on the strategic advantage of parity to conquer the crowd.

As the founding brand of "trend outdoor", LAVA's brand goal is to become the leading brand of the Chinese outdoor fashion in 6-8 years.

In the past 8-10 years, 2000 outlets and more than 2 billion of the amount of money collected have finally been ranked among the champion brands.