The History And Current Situation Of Sports Industry And Sports Shoes And Clothing In The United States

The United States is the world's top sports power, and it is also the world. sport industry The most developed countries are first-class in terms of industrial scale, management and operation mechanism. As early as the middle of nineteenth Century, there were commercial sports events in the United States. Before the 1960s, the two World War and the economic depression affected the development speed of the sports industry in the United States. Since 1960s, technological progress and economic development have made more Americans become "wealthy and idle" middle class. These people are seeking new lifestyles and improving the quality of life, so that the American sports industry has gained a new lease of life and embarked on a fast track of development. According to statistics, in 2010, the total output value of the sports industry in the United States was as high as 441 billion US dollars, close to 3% of GDP, 2 times the auto industry and 7 times of the film and television industry.

The professional sports industry, a vibrant professional sports industry, is one of the oldest sports industry in the United States and still has great vitality. Today, the United States has become a professional sports empire supported by NBA (United States men's basketball professional league), NHL (American Ice Hockey League), MLB (Major League Baseball) and NFL (four major professional sports league of America).

U.S.A Professional sports production The main income of the industry comes from television rights, tickets, "field rents" (box, booth rent, parking, etc.) and chartered souvenirs, sponsorship sales, among which TV broadcasting rights and tickets account for the largest proportion. The four major professional sports leagues in the United States have great influence and ability to create wealth. According to the survey, about 27.9% of Americans are NFL fans, 12.9% of them are MLB fans, and 9.6% of Americans are NBA fans. NFL, the boss of the league, has a yearly income of about $9 billion, while NBA, which is familiar with the Chinese people, is only third, first years' income of 4 billion dollars.

Mature fitness and sports industry, the fitness industry market in the United States is large, accounting for 32% of the whole sports industry in the United States. The overall operation level is high and the degree of organization is high. Americans have the awareness and habit of fitness consumption, as well as the guarantee of economic level and time. This has created the largest sports fitness entertainment market in the world. The fitness craze in the United States since 1970s has been stable and mature after the turbulence and adjustment in the late 80s and early 90s. At present, there are about 48 thousand sports fitness centers in the United States and 13 thousand and 300 commercial clubs, of which 12 thousand are sports fitness clubs, accounting for 90.22% of the total.

The everlasting leisure sports come from physical and mental relaxation, social interaction, seeking stimulation, challenging themselves and changing lifestyles. Americans like to take part in all kinds of leisure sports activities, especially outdoor activities. According to the official statistics of the United States (2000), the American leisure activities are: about 86 million people walking, about 67 million swimming, 50 million camping, 45 million equipment training, 50 million fishing, 43 million cycling sports and about 43 million Bowling bowling. Leisure sports attract many Americans to participate in tourism, spanportation, accommodation, sporting goods and other consumer plays a huge role in stimulating the United States sports industry continuously create value.

Sporting goods, including sports equipment, as "heavyweights", Gym shoes And sportswear three categories, accounting for about 13 of the current total sports turnover in the United States. In the first half of the nineteenth Century, the sporting goods production in the United States began to take shape; in 1905, the National Sporting Goods Manufacturers Association (SGMA) was established; in 1920s, a group of famous athletes from the United States devoted themselves to the development of the sporting goods industry; in 1970s, the World Sporting Goods Association (WFSGL) was established; in 1980s, the sporting goods industry in the United States produced two giants: Nike and Reebok.

The sporting goods industry in the United States actively supports the development of mass sports. Enterprises encourage people to participate in sports through sponsorship, propaganda and lobbying. They are highly sensitive to new sports. For example, the number of snowboarding in the United States increased by 33% during the 1998-2005 years. This factor led to the design of more high-quality skiing equipment and skiing clothing to meet the special needs of the market.