Kunming Successfully Held The First China Quality Forum In Yunnan

China is about to become the world's largest. High-end brand Consumer market, China's era of boutique consumption has arrived. Recently, in the first China Quality Forum held in Kunming, Yunnan, participants will discuss the opportunities and challenges faced by China's boutique industry and explore the road to revival of Chinese fine products.

Forum by Kunming Bailian Group Co organised. The publisher, vice president of fashion media group, said that he hoped that the forerunner of the boutique industry would provide a constructive exploration for the development of the industry through the platform of China Quality Forum.

According to the latest report released by Boston consulting company in June 5th, 40% of the world's leading luxury goods companies are sold by Chinese consumers, and by 2015 China will be the world's largest luxury market. However, as one of the largest luxury consumer markets in the world, China does not have local luxury brands with international influence.

Internationally renowned Boutique Chinese version of lifestyle magazine. In the first 3 months before the forum, the French research group, ipso group, conducted in-depth research on nearly 300 top consumers in China.

At the forum, Steve Megaaton, managing director of Ipsos, released the results of the survey, and analyzed the current situation and trend of the consumption of Chinese fine products from five aspects: wine, tea, jewelry, clothing and household. He said: "Chinese culture is one of the most important key elements of Chinese fine products, and he can help us to promote our products."

Wang Yongshan, executive director of the Ryukyu garden, believes that Chinese quality should start from Chinese culture, but not by copy, but from a modern perspective, giving it a life in the modern sense.

Xu Jing, Professor of marketing department of Peking University Guanghua School of management, said at the forum that there are two motivations for consumer consumption, one is showing off, and the other two is the demand for self-worth. Young consumers in China show a more diversified cultural value. From the long-term perspective of development, China's boutique consumption is developing from a conspicuous motivation to self actualization and self value.