European Luxury Goods Want To Block The Competitive Momentum Of E-Commerce Enterprises

The growth of the counter trend has become an economic highlight after the crisis, taking advantage of the situation to ask for more favorable policies.

Want to block the electricity supplier

Europe

It accounts for more than 70% of the global luxury market share. In recent years, it has maintained the highest two digit growth rate under the shadow of the general economic downturn in Europe. It is almost a major flagship industry in Europe.

Recently, the European luxury industry has begun to "push the boat" and ask European legislators "more favorable policies", especially the hope that it will help to "block" the competitive momentum of e-commerce enterprises.

"Output in 2010 was 440 billion euros, equivalent to 3% of GDP in Europe, 60% of exports, 10% of total European exports; 50% of European domestic sales came from tourists, stimulating tourism in Europe."

Earlier this month, many countries in Europe

The European Union of cultural and creative industries formed by the Federation published a report in the European Parliament, throwing out a series of data indicating the importance of luxury goods to the economic importance of Europe.

"In the medium term, the annual growth rate of this industry is expected to remain at 7%-9%, and its output value will reach 7900-9300 billion euros in 2020, directly employing 180-220 000 people," the report said.

Before the recent economic crisis, the luxury industry in Europe has been growing at a high speed.

Although sales and profits declined in 2009, many luxury goods companies began to resume growth in the fourth quarter of the year.

Obviously, the luxury goods industry has realized that it is right time for policymakers to "ask for price".

The report stressed that if we can not get a series of policies such as strengthening intellectual property protection, supporting professional personnel training and lowering trade barriers, the European luxury industry and tax revenue may suffer tens of billions of euros loss.

To this end, the report puts forward some policy recommendations.

Among them, some countries impose excessive and discriminatory tariffs on luxury goods in Europe, and there are technical barriers to import qualification and product registration. It is suggested that the EU pay special attention to the luxury industry in negotiations with trade partners.

The report also recommends that the EU relax visa to promote tourism in Europe.

However, the emphasis of the report is to urge EU legislators to "defend" the luxury stores.

In the prosperous commercial district, the store is one of the symbols of luxury brand. However, with the vigorous development of e-commerce, many consumers have found cheaper online shopping channels.

The UK's global luxury shopping website Net-a-Porter has been growing at a rate similar to some luxury companies in recent years.

EBay, an international electricity supplier, has also indicated that online shopping customer satisfaction is higher than that of physical stores. For most commodities, there is no need for physical shops.

The luxury goods industry felt a great threat. Although the pure shopping website with high quality of service is worth supporting, the survival of these websites and their stores will eventually affect the health of the whole industry.

In the new law on distribution contracts issued by the European Union in 2010, the requirement of the luxury industry has been "taken care of" - the law allows suppliers to require dealers to have one or more physical stores or display shops as the conditions for becoming distributors.

In addition to emphasizing the above demands, the luxury industry also requires EU legislation to prohibit businesses from using their trademarks to search engine keyword advertisements without authorization.

In 2010, LV, a luxury goods company, led some French companies to prosecute Google for violating trademark law, allowing unauthorized businessmen and even sellers to use their trademarks to make keyword advertisements, and to pay their fees to make their websites appear in search results.

However, the Supreme Court finally ruled that Google did not break the law and the luxury industry was very unhappy.