Wenzhou Businessmen Think That Shoes Should Start Brand Operation.

As we all know, like Jinjiang and Dongguan, Wenzhou is also one of the main production bases for shoes in China.

However, the former is dominated by large and medium-sized shoe enterprises, while the majority of small and medium shoe enterprises in Wenzhou are.

It can be said that shoe industry economy is the lifeblood of Wenzhou, while small and medium-sized shoe enterprises are the most basic and important cells.

As the experts say, the shoe industry in Wenzhou is famous, not the credit of several big shoe factories, but the result of "aggregation" of thousands of small workshops, "they let the whole world know."

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A single spark can start a prairie fire.

The existence of Wenzhou shoe enterprises highlights the scale effect, so that the footwear industry in Wenzhou can always maintain the advantage of low-cost competition.

Production, supply and sale, there are enterprises on every line. When the crisis comes, the probability of survival is great.

But with the accelerated pace of pformation and upgrading, Wenzhou shoes will inevitably face the shuffle.

At the end of last year, there were more than 100

Failure is basically a small factory with poor quality footwear products.

Zhejiang inspection and Quarantine Bureau believes that this shuffle not only does not affect the production of Wenzhou shoes, but helps improve the overall quality of the footwear industry.

The closure of these small family workshops is an unavoidable phenomenon in the development of the industry.

To win the position in the international market, the footwear industry in Wenzhou must expand its scale and take the road of scale economy.

Therefore, there is no sign of recession in Wenzhou shoes under heavy pressure.

"If the shoe industry does not carry out brand management in Wenling, it will be eliminated in less than 5 years."

This sentence comes from the brand name of a shoe manufacturer in Zhejiang.

In Wenzhou, there are as many as more than 6000 shoemaking companies, but few have their own brands.

Most shoe companies are going through the middle and low end of the cheap product line. The profits of each pair of shoes are only about 2%, and some even have no profit.

So, where should the shoe industry of Wenzhou lose its cost advantage? To this problem, the inspection and quarantine department, the shoe enterprise leader and the shoe and Leather Association have given the same answer -- brand promotion is the only way.

Speaking of "brand", Zhu Fude, a woman shoe manufacturer, opened the box: "I sold the brand to the factory, and my shoes sold for 17 yuan, and he sold 30 yuan on his own brand."

OEM and independent brand made Zhu Fude see the competitiveness of enterprises.

After going to Wenzhou and

For a comprehensive survey, Zhu Fude was very impressed: "some shoe companies in Fujian, like ABC and Anta, are almost as old as we are, but now they are ahead of us.

Why? Because they understand brand operation. "

Besides, gold rush in emerging markets is also a good choice.

In recent years, the traditional export markets such as Europe and the United States are in a downturn, and the manufacturing of footwear industry in Wenzhou should be timely, encouraging shoe enterprises to accelerate the pace of "going out".

For example, entering the Russian market, the footwear industry in Wenzhou has its own "unique secret" - setting up processing enterprises overseas.

In fact, "gray customs clearance" has always existed in foreign countries, especially in Russia and other countries, and foreign shoes are hard to "go" in.

Some leading shoe manufacturers in Wenzhou can set up factories in Russia and Ukraine to achieve localization of products, which can avoid higher tariffs on finished products and effectively resist related trade barriers.

From the perspective of the whole shoe market in Wenzhou, Wenzhou shoes do exist many immeasurable development advantages. As the Wenzhou businessmen who have always been known as Jews, they will go all out to create a profit platform shoe market that belongs to Wenzhou shoes.

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How can Zhejiang businessmen expand the profit margins of Wenzhou shoes?

Key note: as we all know, Jinjiang and Dongguan are also one of the main production bases for shoes in China, like in Wenzhou.

However, the former is dominated by large and medium-sized shoe enterprises, while the majority of small and medium shoe enterprises in Wenzhou are.

It can be said that shoe industry economy is the lifeblood of Wenzhou, while small and medium-sized shoe enterprises are the most basic and important cells.

As the experts say, Wenzhou shoe industry is famous, not the credit of several big shoe factories, but the result of thousands of small workshop "polymerization", "they let the whole world know Wenzhou shoes."

The Jews in Wenzhou shoe industry think China has four famous shoes producing areas, Jinjiang, Guangzhou, Wenzhou and Chengdu.

Each region has its own unique characteristics, of which the manufacture of Wenzhou shoes is more thought-provoking.

Some people say that the manufacture of warm shoes is also known as women's shoes, which is the strongest for fashion sensing and technology.

Especially in recent years, with the support of the government, Wenzhou manufacturers have also made efforts to strengthen the development of this central footwear industry technology resources, and strive to make Wenzhou shoes manufacturing in the industry chain, terminal channel supply, market area distribution, product selling point display, foreign trade OEM...

They all have advantages over other regions, laying a foundation stone for industrial pformation and upgrading.

For this reason, many outside merchants also call the Wenzhou footwear industry "Jewish thinking".

Even a spark can start a prairie fire.

The re emergence of the footwear industry in Wenzhou is bound to drive a new round of reshuffle in the domestic shoe industry.