Jiangsu Changshu Converge 400 Wenzhou Brand To Build The First Clothing City

Changshu, named Changshou City, which is named after the harvest in, is located in the embrace of large and medium-sized cities such as Suzhou, Wuxi, Nantong and so on. Its location advantage is obvious. It is "International Garden City", "national garden city" and "national ecological city".

Changshu has 1 million 66 thousand and 900 registered population and about 2000000 foreign population.

In 2011, the city's GDP reached 172 billion yuan.

Changshu Zhejiang chamber of Commerce, Wenzhou chamber of Commerce, China footwear City Footwear Association, China footwear industry center to respond to the "brand Wenzhou national line"

According to Ji Mingzhu, Secretary General of Wenzhou chamber of Commerce in Changshou City, before and after 1985, Wen began to do business in Changshu.

Now, Changshu Wenshang estimates that there are 80 thousand to 100 thousand people gathered in Changshu, China, and is mainly engaged in the wholesale business of clothing and footwear.

Since 2006, many of them have been involved in professional markets, real estate, catering, entertainment and other industries.

At present, Changshu's international clothing city, Kowloon market, children's wear center, Changshu Leather City, Changshu Auto Parts City, and Hille home square market are all invested and developed by Wenshang.

"Three hundred or four hundred

Jiangsu agents are in Changshu. I like to be with them. "

Li Qian Yue, an investment coal mine in Zhenxiong County of Yunnan Province, said on the phone yesterday that he will return to Changshou City, Jiangsu to make the agent's shoes.

In 1995, Li Yue Qian, a Kunyang man in Pingyang County who sold shoes in Changshu, was the general agent of Jiangsu in Wenzhou.

Many of his friends and relatives also sell Wenzhou shoes in Changshu.

Japan Thai group, general agent of Jiangsu Province, China

The president of the shoe industry chamber of Commerce, Wang Xiao sou, is the village of Zhou Ao in the South Wild Goose town of Pingyang county.

Wang Xiaosou's second brother Wang Xiaoyin and cousin Lee Qian Yue are Jiangsu general agent of Er Kang and AO Lun respectively. Nephew Li Bo and Li Xin are also doing women's shoes business in Changshu.

In the Jiangsu market, the competitiveness of sun Tai, Yi Kang and Australia are among the top of Wenzhou shoes.

When he first arrived in Changshu in 1996, Wang Xiaosou and his second brother Wang Xiaoyin jointly sold shoes of different brands, from Wenzhou to fumen, and to Changshu wholesale, AOKANG, Jie Hao and Fujian expensive birds.

After the "separation", Wang Xiaoyin sold the leather shoes, while Wang Xiaosou sold eight or nine brands of Wenzhou shoes, such as Japanese, Thai, beast and top.

Since 2002, he has only made a brand of Japanese leather shoes, and has made Wenzhou shoes the top five sales of Jiangsu shoes in the market.

Before going to Changshu to sell shoes, Li Qian used the money he earned before, and built a 4 storey house in his old home in Pingyang.

In 1995, Li Qianyue heard big cousin Wang Xiaoda say that selling shoes in Changshu is very profitable.

So he used 3 cents a month to borrow 160 thousand yuan to sell shoes in Changshu.

Before he left, he comforted his mother. If the business was out of business, he would sell the house and pay the debt.

In the first year, he sold shoes, and by the end of the year, he earned 50 thousand yuan.

So, in second years, he called Xiao Huang to Changshu and sold Fujian's casual shoes together.

After the two men were separated in 1998, Huang Shundao did his own "Feng Feifei" shoes. Li Yue sold Wenzhou shoes, such as Australian, Connell, Whitt, 100 million, and Fei di.

Later, Wenzhou shoe enterprises were popular with chain stores, and he became the general agent of Jiangsu leather shoes.

Changshu is the distributing center of Wenzhou shoes in Jiangsu.

The footwear center of Changshu, China's footwear industry, which is made up of Bada shoe city, Xinfeng shoe city and old shoe market, is subordinate to Changshu China Garment City Management Committee. It is the most influential shoe wholesale market in East China. There are more than 1000 shoe brands, including three hundred or four hundred Wenzhou shoes.

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"There is a reputation for Wenzhou in the domestic market."

It can be seen almost everywhere in Changshu. "

Wang Xiaosou, President of China clothing city footwear industry association, said that apart from AOKANG, Kangnai and red dragonfly, the other three hundred or four hundred brands in Wenzhou insist on brand shoes, and have offices or sub offices in Changshu.

In the middle and upper reaches of shoes, women's shoes and women's shoes, about 70% of the 200 footwear brands that are located in Wenzhou are famous footwear brands in Wenzhou: spider shoes, Japanese, Thai, Erkang, Jay, Australia, Whitney, Red Flamingo, jumping fish, red straw hat, gill and so on. Wenzhou shoes brand, as well as Zhuo Shi Ni, Ju Tian, Seth Shenhu, Fu Li Kang, GUI Lian, exhibition wind and other PU shoes are the main brands in Jiangsu.

Before the Jiangsu supermarket opened in Yongjia County Yan tou town people Xie contribution, see fellow in Changshu agent Wenzhou shoes business is quite good, easy to return to Wenzhou in 2005 to find brand.

At that time, the newly established fish jumping company was attracting investment. He became the general agent of Jiangsu province.

Pan Enkao, chairman of the tiefish Footwear Company, told reporters that Xie's contribution is that the 6 best selling agents in the province are currently jumping fish, and now they have built fifty or sixty sales outlets in Jiangsu, such as jumping fish stores and special counters.

According to Chen Meihua, director of Economic Development Bureau of Jiangsu Changshu Garment City Management Committee, last year, the wholesale value of footwear products of Changshu shoe center of China was about 6000000000 yuan.

But many footwear operators think, "this data is very conservative."

"Most of the Wenzhou dialect that buys vegetables and sells vegetables in this vegetable market."

Cooked traders are accustomed to the merchants market, located at 1 West China Road, called "4 bridge farm market".

This restaurant is almost unknown in Changshu.

Ji Mingzhu, Secretary General of the Wenzhou chamber of Commerce in Changshou City, told reporters about the situation of Wen Shang, saying that there were many "warm businessmen" in Changshu. "In the" 4 bridge farm market ", most of the people who buy vegetables and sell vegetables speak Wenzhou dialect; many Wenzhou bosses who run businesses in Kunshan call for people to drive to the vegetable market every week to buy seafood.

Changshu Wenshang saves lives without leaving names

Reporters interviewed in Changshu, the general manager of the aunon group Jiangsu province and the general manager of Yunnan Zhenxiong Tongxin Coal Industry Co., Ltd., Lee Yue Yue, "drunk to tell the truth", accidentally told him and another Wenshang Huang Shun Dao's Secret: a late night last August, they rescued a suicide woman in the sea and sent it to the police station without leaving the name.

Huang Shundao and Li Qianyue, chairman of Jiangsu Feng Feifei Footwear Company, are small. In August last year, Huang Shundao and Lee Yue Yue went to Yantai, Shandong for vacation. They lived in The Bay Hotel 34, Zhifu Road, Zhifu.

Around 12 o'clock in the night, Li Qianyue and Huang Shun Dao stroll to the seaside in front of the hotel.

Suddenly I saw a young woman standing in the breast of the sea, crying and calling.

"After a while, the woman threw her cell phone away and went deeper towards the water.

Ah Yue (Li Qianyue), when she saw something wrong, jumped into the sea to save her! "Two men joined forces to rescue the woman who had committed suicide. No matter how to persuade her, the woman just cried and did not speak.

Helpless, the two stopped a taxi and sent her to a nearby police station.

Li Qianyue gave the woman a few hundred yuan with her body, and advised her to go home earlier.

Huang Shundao said, "when I went out for a walk, I didn't have much money on me.

If you take a wallet like usual, according to the character of ah Yue, as long as you can persuade her to go back, she will give her more money.

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Lin Cong, general manager of red Firebird Jiangsu branch, and his staff are in the shoe city of bada.

Lin Cong stuck to the market for 5 years and took the market.

Lin Cong is a flower rock village in Yongjia county. He has a very entrepreneurial road. "Yongjia rural characteristics": in the mid 80s of last century, 16 years old graduated from junior high school, and went to northeast to play cotton batting. At the age of 18, they started selling small stores in Hefei, and sold leather shoes in Anhui at the age of 21, and became the general agent of Jiangsu's Red Flamingo brand in Hefei group since July 2004.

Lin Cong sells leather shoes, which is related to "family business".

Lin Cong's brother-in-law Zhu Qinan and his elder brother's brother Zhu Guoliang are the general agent of Jiangsu, a well-known shoe manufacturer in Wenzhou, and the general agent of Anhui province.

When Lin Cong arrived in Nanjing in 2004, he helped his brother-in-law take care of the business.

In those days, after the AOKANG group launched the red Firebird, a friend who worked in Chongqing red fire bird production base called him to tell him that he would be an agent for the Redbird without big investment and had a good prospect.

Like those of Yongjia who are proud of AOKANG, they heard that they were AOKANG's brands, and Lin Cong decided to invest 7.8 million yuan in July 2004. They became Jiangsu's general agent of red Firebird in July 2004.

After gaining the power of agency, Lin Cong started a wholesale business in Changshu's eight shoe city.

But at that time, the quality and style of the red bird were generally low, and the number of customers who sold shoes to Lin Cong was less and less. Until the end of the year, the business performance was not very satisfactory.

Lin Cong laughs, "second years of business has not improved.

By 2006, AOKANG had adjusted the management of the red bird, and the style of the product was more fashionable.

Seeing that the product is getting better, Lin Cong tries to open a red fire bird shoe store.

In the second half of the year, he opened 3 stores in Jiangsu, Yangzhou, Gaoyou and Kunshan, and the agency opened 9 stores.

But after a winter, the 12 stores were almost closed.

Lin Cong deeply summed up the reasons why the store couldn't go on. First, the product structure was not rich enough. Two, it was not enough for the red bird in the local reputation and reputation, and the three was the logistics and distribution.

Stores can't go on, but business has to go on.

So since 2007, Lin Cong has changed his mind, shopping malls, shoes city and wholesale and retail retail, and with more abundant red bird products, his business has gradually improved.

For 5 years, Lin Cong finally tasted the sweetness of being a distributor of red fire birds until 2009.

He figuratively said: "the first 5 years are like planting a bayberry tree, and then waiting under the tree every day, waiting and waiting. After fifth years, the waxberry is finally ripe, falling from the tree, and tasting it is really sweet!" at that time, the quality and style of the red Firebird leather shoes had already been quite good. Lin Cong opened more than a dozen stores in Nanjing, Huaian and Yangzhou, and opened eight or nine stores. The business was quite good.

Poverty changes, and wealth changes.

Before 2009, Lin Cong's red Firebird team had only 5 people: Lin Cong as general manager, wife at booth in shoe city, accounting, salesman and warehouse keeper.

After acting as a red bird, he began to recruit and expand to 16 people.

In 2011, the red Firebird brand opened many stores and stores in Nantong, Taicang and Kunshan.

Sales of red Firebird leather shoes in Jiangsu also increased steadily.

Lin Cong made money, and the dealer who opened the red bird store and business super shop also made money.

For example, he said, in 2008, Zhu Linrong, a dealer in Kunshan, who started a red bird store, has opened a red bird store this year because of good business.

According to the briefing, now the brand of red bird in Jiangsu's two category of leather shoes brand is already relatively high.

Summing up the experience of these years, Lin Cong said: "to do any business, we must stick to it and believe that a good company will create a good brand."

He said he believed in AOKANG, so he believed that the Red Flamingo would have a good future.

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Changshu officials praised Wen's reputation.

Due to a meeting in the afternoon, Chen Meihua, director of the Economic Development Bureau of Jiangsu Changshu Garment City Management Committee, interviewed reporters at 12:30 on May 18th at her office.

To give up the lunch break to receive interviews with foreign media reporters, Ji Mingzhu, Secretary General of Changshou City Wenzhou chamber of Commerce and chairman of Changshou City pearl accessories company, said that "Changshu government's functional departments are in good service".

Director Chen Meihua said that Changshu clothing city now has about 30 thousand shops engaged in clothing, footwear and other wholesale, last year's turnover of more than 80 billion yuan; since 2005, in the national professional market rankings, Changshu clothing city has been ranked number one.

Changshu clothing city 80% of the business households for the floating population, of which 70%-80% is Zhejiang merchants, Zhejiang merchants and more moderate business.

"Good business reputation and strong ability to operate together."

Chen Meihua commented that Changshu Wenshang is a group that can represent the charm of Zhejiang businessmen more effectively, playing a leading role in foreign business households.

Semir Changshu agent Yan Chuanbin and "brand Wenzhou national line" in Changshu Fang TA street Semir store photo.

Yan Chuanbin opens 13 Semir stores

Less than 10 years ago, Yan Chuanbin, a small owner of a jewelry store, was already the boss of 13 Semir stores.

"People do not win at the starting line, but win at the turning point."

Yan Chuanbin believes that acting as an agent for Semir is a turning point in his life.

Zhejiang Semir dress Limited by Share Ltd agent Yan Chuanbin, Wenling people. Changshu.

After graduating from junior high school in 1990, Yan Chuanbin, 16, went to Nantong, Jiangsu, to work as an assistant in an aunt's hardware store.

In the next few years, aunt's hardware store moved from Nantong to Kunshan and moved to Changshu, and he followed all the way to help shop.

After that, Yan Chuanbin ran a water pump factory, sold leather clothing, and opened a jewelry store.

In September of 2003, when Yan Chuanbin was wandering around Guanqian Street, Suzhou, she saw a Semir store just opened, and went in to see it. She thought Semir was good, so she contacted the Semir Merchants Department to join in.

On the second day, Semir sent people to Changshu to inspect the storefront of Yan Chuanbin's rented street.

When Semir staff told him that he could join in, Yan Chuanbin hesitated. "Why does the company ask such a low price?"

Three or four days later, the chief of Semir merchants section called and invited Yan Chuanbin to visit the Semir headquarters in Wenzhou.

When I saw the Semir industrial park being built in Wenzhou, Yan Chuanbin knew that this was a strong and promising enterprise, so on that day he signed a contract to become Semir's Changshu agent.

Back to Changshu, Yan Chuanbin passed the storefront plan to the company. Two or three days later, the company handed it back to the decoration. "In the process of opening the shop, the support of the company is very strong, so I am very patient."

Yan Chuanbin said.

In November 8, 2003, Semir store, which was invested by Yan Chuanbin for 6.7 million yuan, including shop rents, opened in Changshu's pagoda Street Pedestrian Street.

Yan Chuanbin remembers very clearly that on the day of the opening ceremony, the scene was very hot, but the sales were ordinary.

A year later, the shop lost about one hundred thousand yuan. "This is not related to the popularity of pedestrian street at that time."

Yan Chuanbin said that in the process, the company's sales staff regularly feedback the sales situation of Semir stores around the country to him, and advised him to open another Semir store in the nearby tower street to increase Semir's brand influence in Changshu.

In March 8, 2005, Yan Chuanbin's second Semir store opened in Changshu's pagoda street.

This only 110 square meter store made him feel very surprised: "sales are very good, sold 40 thousand yuan on the opening day, never thought of!"

Driven by this store, the performance of Semir stores on the pedestrian street has gradually improved.

In April 22, 2006, Yan Chuanbin rented the two floor of the Semir store on the pedestrian street, expanding the scale to open a 350 square meter store.

A year later, the shop made him earn hundreds of thousands of yuan, and more importantly, Semir's popularity in Changshu has been very high.

Yan Chuanbin recalled that at that time, Semir's slogan was "what to wear and what to wear" by Nicholas Tse. It can be said that it is widely known in Changshu.

Beginning in 2007, Yan Chuanbin began to open 80-120 square meters of 2 storey Semir Township stores in Changshu.

So far, he has opened 2 Semir stores in Changshu, about 500 square meters, and 11 stores in Semir Town, and opened 13 Semir stores one by one. For four or five years, Semir has been the leader of domestic casual wear in Changshu area.