Imprinted Birds Adhere To The "Pro Product, Bright Brand" Road.

After the financial crisis, the footwear industry in Wenzhou has entered a low profit margin era. The stock market has increased, and the domestic demand shoe market has not been prosperous.

A few days ago, Zhejiang branch of Changshu Yin Xin bird Shoes Co., Ltd.

The brand has become one of the women's shoes benchmarking brands in the local market.

Li Hai Bing

Change the system and promote development

Jiangsu's comprehensive economic strength has been at the forefront of the whole country.

GDP is only second of the mainland, and its GDP per capita ranks first in the country. The rich Jiangsu consumers have a high consumption desire for fashion shoes.

In 2008, Li Haibing, who had been struggling for many years in the shoe market of Jiangsu, was attracted by Yin Xin bird products. It was believed that the fashion, elegance and delicacy conveyed by the Indian bird were exactly what Jiangsu consumers loved and began to run the Indian heart bird brand in Jiangsu.

Four years later, the Indian bird's performance in the local market has increased year by year, and its brand competitiveness and influence have been constantly enhanced, becoming the benchmark brand in the local market.

However, market competition is always cruel.

In order to adapt to the development of the times, the Indo bird company merged and merged the former company of Li Haibing, and constructed a new joint-stock enterprise, Yin Xin bird Changshu branch. Li Haibing served as the general manager of the company and was responsible for the operation of the market.

In January 2011, with the help of Li Haibing, Indo bird successfully held the signing ceremony and brand development symposium of the Indian bird brand spokesperson. At the meeting, the South Korean movie star Jang Na Ra was officially signed as the spokesperson for the brand of India's heart bird.

Main store, heavy details

Shopping malls, such as battlefields and strategic direction, are the prerequisites for ensuring the success of competition.

In just a few years,

More than 40 shopping malls have been stationed in Changshu and surrounding areas.

And successfully implemented the strategy of "direct marketing and single store Affiliate", which not only saved the cost of opening stores, but also promoted the brand awareness of India's heart bird through shopping malls.

In fact, the operators of the channel know that "the operation of a store focuses on details".

Changes in detail often have an intangible impact on business performance.

In order to further develop cost control and enhance efficiency and competitiveness, Li Haibing began to integrate advantages of channel resources and work hard on the details of sales.

First, the rich display of shoes, carefully selected exquisite shoes display, pay attention to the application of lighting;

The two is to do some activities during the holidays, create a business atmosphere in front of Yin Qian bird shoe store, convey the message that there must be good things in the shop, and three, strengthen after-sales service, so that consumers can become repeat customers.

Pro products, bright brands

Li Haibing is not only in

On the sales channels, we should also pay more attention to the management of brands and channels.

On the one hand, Li Haibing, in order to enhance the popularity of the brand, dare to invest in brand promotion, and make outdoor advertisements in Changshu and its surrounding key markets, so that the brand of Indo China bird has been stationed in the minds of consumers. On the other hand, Li Haibing has strengthened the team building, ensured the stability of employees through enhancing the waiting time, guiding the target and good interpersonal communication, and has also built a highly effective team with cohesive force, which has laid a solid foundation for the future development of Changshu branch.

Li Haibing worked hard in the shoe market for many years, and he had quite a lot of business experience. He told the author: "all the core must be returned to the product.

With product strength, it means we have the marketing power.

Li Haibing believes that the construction of Indo bird channel should be based on product development and quality management. As long as the product is integrated into the cultural connotation, the product will have a soul. The shoes with soul can not only provide a solid foundation for the terminal, but also bring a happy experience to consumers.

A few days ago, Li Haibing was actively collecting market information and giving feedback to headquarters at the same time, while trying to collect the market information in Jiangsu, and strive to create the product of the seal bird, so as to enhance the overall competitiveness of the brand.