Unique Technology And High Cost Performance -- High-End Clothing Enterprises Rely On Imported Fabrics.

China

The market has the largest capacity in the world.

According to relevant information, our country consumes more than 25 billion meters of clothing material annually, and imports 5 billion meters of all kinds of fabrics. The proportion of import accounts for 30%-40% of the whole year. It is mainly made of high grade chemical fiber products and wool products, and it is very popular in China's fabric market.

Imported fabric finishing process is unique.

According to relevant information, Italy occupies an important position in China's clothing and fabric import sources.

Italy is China's largest supplier of fabrics.

In 2009, China imported wool fabrics from Italy to US $145 million, accounting for 33% of China's wool fabric imports.

A Huang who knows Italy's import agency business thinks that

Leaving an impression on the Chinese people, Italy fabric is the guarantee of quality and popularity. Although the price is high, it is still the top choice of high-end brands.

This is due to two reasons: first, the textile products in China have long been compared with foreign countries, especially in comparison with foreign high-end products.

Two, in the field of research and production of garment fabrics, especially in the aspect of finishing, many European companies have their own unique technology to ensure that their products have characteristics.

Compared with the textile enterprises in Europe over the past century, many domestic enterprises have a clear gap in technology and management, which is reflected in the terminal products, that is, the quality stability is not guaranteed. At the present stage, we need to make great efforts to develop domestic fabrics brand.

Why do fashion companies like to use imported fabrics so much? South Korean women's clothing brand QUEEN STORY China product director Nan Li Hua said that the color and finishing of imported fabrics are better, matching with concise and fine accessories to improve the quality of clothing and the quality of wearers.

QUEEN STORY used many blended fabrics this spring and summer, and there were more printed varieties.

Because the blended fabric itself has strong function and comfort, combined with the advantages of single fabric, it is easier to handle and wear everyday.

Mr. Huang said that the fabric of Italy made by their company is mainly made of men's fabrics. The clothing brand that chooses their fabrics is generally the high-end clothing brand in China.

They generally face three types of customers: the first is the market brand customers, mainly in the retail market, such as the wedding bird brand, and so on; the second is the professional clothing brand customers, that is, the unit group custom clothes; the third is to engage in customized customers, such as known as "China custom" red capital brand.

In the eyes of the public, the brand is the grade, that is, the quality can withstand the test, is completely trustworthy commodity.

South pear told reporters that in July, the upcoming autumn and winter new products QUEEN STORY boldly chose lattice, leopard print and metal reflective fabrics.

The addition of dark tone jacquard adds a special sense of refinement to this season.

Visually gives people a sense of nature and rhythm.

The whole series is mainly based on the simple and good basic style, combining chiffon and leather with a more sense of hierarchy.

Wool, reprocessed and trimmed fabrics are also more compact.

The women's clothing with the edge of the fungus, the abstract printing and the wool blended as the main fabric were added. The nude color mixed with classic feminine black and a small amount of pink, which embodies the feminine characteristics, mature khaki and fruit green as auxiliary colors to add warmth to the cold winter.

Product cost performance reached consensus

In the market economy, the most ideal product is the product with the highest cost performance, especially in all imported fabrics.

For a large proportion, it accounts for 60%-70%.

70%-85%, made of cotton, wool, silk and its blended fabrics, is made in China, and 98% of hemp and hemp blended fabrics are made in China.

In recent years, with the development of chemical fiber production technology in China, the import of chemical fiber fabrics has been decreasing. However, many high-end brand clothing still favours imported fabrics.

Cheng Jiang, general manager of Beijing Di Heng Textile Co., Ltd., in an interview with reporters, said that they are a professional textile company specializing in Korean fabrics, mainly chemical fiber fabrics, mainly futures, and fixed dyeing. These are completed in Korea, usually 1 months' delivery time, the price is 40 yuan -50 yuan / meter, have absolute price advantage, many Beijing, Shanghai, Guangzhou, Jiangsu and Zhejiang clothing enterprises are attracted.

More importantly, their pursuit rate is very fast. It usually takes 20 days.

Then there is the design style. Cheng Jiang told reporters that customers choose their fabrics. Besides the quality and stability of foreign fabrics, they also have flower style.

Because many brands in China are similar to Europe, Japan and Korea in style, of course, they will choose the more original imported high-end fabrics.

Some powerful clothing enterprises, in order to ensure their products are unique and avoid similar products on the market, will even spend more on fabric selection, and buy out the right to use a flower pattern over a period of time.

To be exact, it has to eliminate thousands of fabric samples every two or three months.

Because now the product update speed is faster and faster, combined with the international popular elements and the specific circumstances of the Chinese market, Emperor Heng has also been pformed into the 6 quarter fabric product design and closely cooperated with some cooperative enterprises.

Face up to trade problems and solve them properly

Mr. Huang said that as an import fabric agent, it will inevitably encounter many unexpected problems in the business process. In order to protect the rights and interests of the two sides, the company will first sign an authorized agency agreement with the upstream Italy fabric factory, which is generally authorized exclusively, with a period of 5 years -10 years.

Second, it is to sign agreements with downstream customers. For example, a brand customer must pay 30% deposit when placing the order, and for the group customer, the agent will purchase the stock in bulk.

Of course, spot prices are at least 30%-40% higher than futures prices.

According to Mr. Huang, the market brand customers are not particularly sensitive to the delivery date, because these brands usually need to develop the products in the next year in advance 1 years. Generally, designers first design the fashion according to the fashion trend, then look for the fabric samples made by their company in the next year. According to the sample, proofing is made, and then the order is placed, which is nearly a year from design, proofing and order.

The delivery time of their company is 3 months, and the market brand customers can fully accept the delivery deadline.

Professional clothing brand customers can't wait for half a year or 1 years, because they usually have 2-3 months to complete, so the importing fabric agent must be in stock, and the company has 400 thousand meters in Beijing.

The time of custom-made clothes is roughly divided into 15 days, 45 days and 60 days. The stock of their company can be sent to the designated place within 3 days in the whole country except Xinjiang.

In addition, there are also some known as "fast goods", usually after 7 days to 1 months, from Europe directly pferred goods.

South pear introduced, in recent years, the fabric price has climbed, and the fabric cost has increased by about 10%. In order to effectively control the cost and ensure the quality of QUEEN STORY fabric and clothing quality, the fabrics used by QUEEN STORY begin to place orders every six months ahead of time.

Because it is directly cooperate with Korean fabric developers, and the two sides have formed a long-term cooperative relationship, if there are problems can also be properly resolved.