London Olympic Games Chinese Delegation'S Award Dress -- The Meaning Of Champion Dragon Clothing

June 26th, 2012

The launching ceremony of the Chinese sports delegation's award dress was held in the Great Wall at Ju Yong Guan.

Chinese Olympic Committee partner Anta, which has been carefully designed and built in the past two years, has finally unveiled the "champion dragon suit".

Assistant to the director general of the State Sports General Administration, vice chairman of the Chinese Olympic Committee, Xiao Min, International Olympic Committee member Yang Yang, Olympic champion Xu Haifeng and Guo Jingjing, the national Canoeing Team Li Qiang, Zhou Yu and other guests attended the ceremony of "champion dragon clothing".

After the announcement of the champion long suit, the assistant director of the State Sports General Administration, vice chairman of the Chinese Olympic Committee, Xiao Min and Mr. Ding Shizhong, chairman and chief executive officer of the Anta Sports Products Limited board of directors, completed the handover ceremony of the champion dragon clothing before the magnificent Ju Yong pass.

A month later, the Chinese Olympic athletes will fight for London. The Chinese Olympic champion will dress up the top Dragon Sports of Anta's top sports technology and design technology to the Olympic podium, show the world's Dragon's successor and show the strength of Chinese sports brand.

London 2012 Olympic Games

The release ceremony was held in the world's first Guan Guan Ju Yong Guan.

Under the testimony of the Oriental dragon, the award winning clothing equipment representing the highest honor of Chinese Sports -- "

"Announced and completed the handover.

The champion dragon clothing has made bold breakthroughs in color matching, breaking the design concept of the previous award winning clothing with large red and yellow blocks, and combining the red and yellow colors of the flag with the dragon pattern.

The large white space in front of the chest makes the overall image of champion dragon suit more concise and atmospheric.

The core element of champion dragon clothing is the traditional Chinese concept of "dragon".

The Chinese nation is the descendant of the dragon. In 2012, the Chinese dragon year of the lunar year, the famous calligrapher Zhang Zhenyi and the designer of Anta jointly presented a dragon in the form of Chinese calligraphy to the award dress.

From the beginning of the left shoulder, the Dragon headed up to the sky, and the dragon tail twisted to the cuffs. The dragon's charm and the Chinese calligraphy pictograph reached the extreme.

The dragon tail also integrates the image of a section of Thames River in London, which combines Chinese culture with the landmark of London, meaning that Chinese dragon is brilliant on the river Thames.

Looking at the zipper position of the champion dragon clothing, you will find another "dragon" imprint. After the designer carefully selected the fabric, the texture will show the texture of the dragon scale.

On the one hand, the auspicious cloud pattern at the neckline is the derivation of the 08 Olympic award dress. On the other hand, it is a magnificent spectacle of dragon and auspicious clouds with the shape of the dragon.

The design of incorporating the Chinese Dragon into the CHINA font of the back is the letter of the English alphabet and the Oriental dragon that is about to vacate.

Once again, the cultural integration between China and Britain will be pushed to the extreme.

The Olympic Games are not only the stage to show the sports strength of various countries, but also the stage of world multicultural communication.

It is hoped that the essence of Chinese dragon culture will be exported to the world through the "champion dragon clothing" worn by Chinese sports delegations, and the charm of Chinese traditional culture will be displayed.