Textile And Clothing Encounter Downward Inflection Point On Japanese Exports

In the first half of the year, the trend of European and American market in the turbulent economic environment is affecting the eyes of professionals and economists.

Japan, one of the three core export markets of clothing, seems to have entered a steady upward track.

With the opportunity of direct exchange of RMB and yen for nearly a month, the reporter has made calls for many export enterprises to Japan, and once again thrown out the market situation and order quantity, but the answer is somewhat unexpected.

Low order orders flow to Southeast Asian countries

"Not very good, very ordinary."

This is a general evaluation of the Japanese market after sales of the four or five textile and garment export enterprises.

When people began to become accustomed to the downward trend of export data attributed to the downturn in the European and American economies, China's textile products to Japan

Exports are in the turning point from slow growth to slight decline.

According to the latest statistics from China Customs, in April this year, China exported $2 billion 350 million to Japan, the first decline since February last year, a decrease of 2.6%.

Among them, textiles decreased by 2.5% and clothing decreased by 2.6%.

Export unit prices fell month by month, and fell to a low point of 5.23 dollars per piece in April.

It is undeniable that, compared to the period after the Japanese earthquake in March last year, today's Japanese economy has been regarded as "keeping the clouds open".

The Japanese government said that the Japanese economy has been recovering continuously after the strong consumer spending and the demand for reconstruction after the earthquake last year. The Japanese government has increased its assessment of corporate profits for second consecutive months with the support of the increase in corporate profits and reconstruction efforts.

The economic boom has improved, but China's textile exports to Japan have entered the downward space. What is the reason? Zhou Yuenan, the twenty manager of Tianjin new textiles import and Export Co., Ltd. unravelled the journalist's doubts: "now the Japanese market, more and more orders for textile clothing are flowing to Southeast Asian countries.

In recent years, because of the increasingly prominent labor cost advantages in these countries, Japanese businessmen began to purchase in large quantities in Bangladesh, Vietnam and other countries.

Since the beginning of this year, the diversion of orders has become more and more obvious.

Jin Zhuoran, general manager of Nantong Thean Hou Temple Clothing Co., Ltd. believes that although the comprehensive strength of the textile industry in Southeast Asian countries can not be compared with that of China, there are a large number of basic and low price products orders pferred to these countries. Therefore, the foreign trade enterprises mainly producing low-grade textile and garment products have been greatly affected.

In fact, in recent years,

The textile and garment industry has been responding to the development policy of "China +1", namely, looking for a foundry base capable of undertaking textile and garment orders in Southeast Asian countries outside China.

The Japanese apparel industry has recently come to the news that Japan's comprehensive trading companies and trading companies are competing to expand the production and purchase of clothing in Southeast Asia because of worries about the rising cost of labor in China.

Mitsui products in Burma and other countries selected cooperative factories, plans to increase the proportion of overseas production in Southeast Asia from 2 to 4.

Sumitomo plans to set up a garment manufacturer in Vietnam this month.

According to the statistics from Japan textile import trade statistics, the total import volume of textiles and clothing in Japan this year is 829 billion 690 million yen 1~4, an increase of 3.8% over the same period in 2011, with an import volume of 330 thousand tons, an increase of 0.9%.

Among the top 5 importing countries, Asian countries occupy 4 seats.

Vietnam, Indonesia and Bangladesh followed by China, second, fourth and fifth respectively.

Textile trade between Japan and Southeast Asian countries other than China has become increasingly close.

High inventory affects buyer's order.

Admittedly, the cost advantage of Southeast Asian countries has made Chinese textile enterprises suffer from the reduction of orders.

However, the pfer of orders is not overnight. Is there any other secret about China's recent decline in exports? In the course of the interview, a business representative revealed to reporters that the overstocking phenomenon of Japanese buyers is outstanding at present, which is another major reason for the decline of Japanese textile and clothing exports.

Zhou Yuenan, a new import and export company in Tianjin, said that last winter there was a warm winter in Japan. Many Japanese clothing enterprises did not sell their winter clothes, which caused great pressure on the stock.

So this year, the volume of purchases will drop, and this spring is late, which will affect the listing time of spring clothes.

And because of the uncertainty behind the market, many Japanese clothing companies are afraid to place orders.

All these factors affect the order of enterprises more or less.

Insiders pointed out that high inventories have triggered such a phenomenon that Japanese buyers put their stocks in China and shipped them in batches from China in time of sale.

Climate abnormality has greatly affected the Japanese apparel industry's sales in the first half of the year.

Taking Sapporo as an example, sales of Sapporo STELLAR PLACE increased by 6.9% in December compared with the same period last year, but it increased by only about 2.1% in the first two months of this year.

Japan's temperature continues to decline in the first quarter, which can not stimulate consumers to generate new consumption demand.

Sapporo PARCO said that spring clothing demand was basically launched after the Sapporo ice and snow festival ended in mid February, but this year spring sales started to be postponed.

Four the sales of Ding mu Plaza shopping center began to be lower than the previous level in late January of this year. According to the four Ding Plaza shopping center responsible person, this spring, the sales of overcoat winter clothing were in a slump, and the sales of sweater products were also deserted.

The downturn of consumption affects the sales of Japanese clothing enterprises, and the problem of overstock of customers in China's textile enterprises is short and urgent, or the amount of orders is greatly reduced.

"RMB direct" opens new opportunities

Although China's textile and clothing exports to Japan have declined for the first time since the beginning of the year, for most export companies, they still have high hopes for Japan's export after comparing with the European and American markets which have not yet been out of the mire.

After in-depth exchanges with enterprises, reporters found that the reasons for supporting enterprise confidence are closely related to the increasingly close Sino Japanese economic and trade relations.

Yu Bin, the business representative of Qingdao Intac Fashion Co., Ltd., said: "first, the promotion of the China Japan ROK free trade agreement agreement reveals the signals of the three leaders' desire to strengthen trade.

The free convertibility of the renminbi and yen also gives the industry more hope for the Japanese market.

Since June 1st this year, the inter-bank foreign exchange market has perfected the RMB to Japanese yen trading mode and launched the RMB to Japanese yen direct paction.

This means that the yen will become the second major foreign currency after direct trading with the US dollar.

For Chinese and Japanese enterprises, there are two direct benefits of the direct exchange between the renminbi and the yen: first, reduce the risk of exchange and no longer dance with the dollar; at the same time, it also enhances the stability of the reserve value of the two countries with more foreign exchange reserves.

The two is to reduce paction costs and facilitate investment and trade between China and Japan.

Zhou Yuenan, a new import and export company in Tianjin, told reporters that because of the large fluctuations in the yen exchange rate, exporters always have to worry about the risk of exchange rate. When they quote, they should estimate the exchange rate between the US dollar and the yen, and analyze the trend of the US dollar against the renminbi.

After the direct exchange between the RMB and yen, the enterprises only need to consider the direct exchange rate trend of these two currencies, so that they can effectively reduce risks.

In the course of the interview, almost all textile exporting enterprises have expressed the expectation of the RMB settlement against Japanese yen. Although the company is still mainly based on US dollar settlement, under the many advantages such as cost saving and so on, enterprises may have a new opportunity to export to Japan.