ZARA, H&M Repeatedly Appear Quality Problems, The Business Sector Will Increase Penalties.

The city's commerce and Industry Bureau announced the results of the sampling survey of fast fashion apparel the day before yesterday. More than 20 well-known brands collectively fell.

Reporters visited the shopping mall yesterday and found that some of the products were still on the shelf.

, H&M, ESPRIT, SCOFIELD...

The name of the brand has been exposed to as many as 20, many of which are familiar to consumers.

Although ZARA's two unqualified shorts and jackets have been rectified and passed through rectification, they are still being sold normally.

And ZARA.

There are also frequent quality problems.

The brand of a casual shirt, No. 971231, appeared to be "slippage" due to sleeve seams and scuff joints.

In the H&M shop of the Dragon dream of Zhongshan Park, the reporter did not find the product of the batch number. A salesperson told the reporter that the batch had been disposed of.

I have seen it yesterday. We have no shipment of this lot. According to the policy of the company, we have returned together and handled it in a unified way.

In addition to ZARA, H&M and other "black list frequent guests", ESPRIT, SCOFIELD and other high-end brands have also been exposed to quality problems this time, of which ESPRIT number is CEC111F.

It is still being sold.

ESPRIT's customer service hotline staff said they had not received the notice.

We haven't got off the shelf yet, nor have we been informed of the problem.

Reporter: where do you refer to the notice, customer service, superior notification, so there is no guarantee that the store will have any sales.

In fact, this is not the first time for ZARA and H&M to go to the black list. Last year, the Beijing consumers' Association conducted random sampling on the casual pants of the major shopping malls in the capital.

As a result, many famous foreign brands, including ZARA, were found to have serious problems such as false label content, formaldehyde content exceeding standard, color fastness and so on, and the failure rate was close to 40%.

At that time, there were media commentaries that, in the same country, the quality supervision department was named "seven times" in three years, replacing it with any brand, without saying whether it could continue to be a foothold, at least there would be a decent sense of crisis.

Looking back at ZARA, it is a silent attitude, which is really puzzling.

Last year, while the quality of ZARA casual pants was exploded, H&M's children's clothes were also listed on the AQSIQ disqualified products list.

Why do ZARA and H&M repeatedly "foul", but still can "capture" the hearts of Chinese consumers? A colleague pointed out sharply: "because it has no competitors, Chinese consumers buy their accounts, so it does not care about quality and credibility at all."

Insiders say: "now many foreign brand manufacturers know China's" rules of the game "- consumers in mainland China only care about the style of clothing.

So they will spend heavily on design and reduce procurement costs, so that some garment factories that supply them will have to find ways to make up for them.

Many shopping malls in China also have serious problems in sampling inspection.

A reporter once witnessed the negotiation process of a fashion brand in a store in a city.

The head of China's store said that as long as the US side is willing to enter, its products can enjoy exemption from treatment in the future, and all other conditions can also be discussed.

In this regard, Professor Yu Mingyang, director of the brand research center of Shanghai Jiao Tong University, pointed out that if the international fast fashion brands are constantly exposed to quality problems, they will end up eating bad results.

Products can not be used as a pretext for product quality problems. A systematic problem in management is not good for the inspection, inspection and storage management of processed products.

Squandering the trust of Chinese consumers and wasting it to a certain extent, consumers will not come.

After experiencing a number of foreign brand quality events, more and more citizens are voting with feet.

Miss pan also appealed to us not to let these foreign brand clothes cheat our money.

Brands like ESPRIT and SCOFIELD are generally relatively high in domestic prices, often at 5 or 600, but their quality is not too high.

In particular, the quality of the same clothes abroad is better than that in the domestic market, and the price is cheaper than that in the domestic market, so this is an unacceptable situation for domestic consumers.

In this regard, the Hushang industry and Commerce Department said that for those enterprises with frequent quality problems, they will strengthen supervision and increase penalties.

However, Professor Yu Mingyang believes that the key is to improve relevant laws and regulations as soon as possible, so that the regulatory authorities can follow the law when increasing penalties.

After the exposure, the penalty money and his profit margin were a drop in the bucket.

In terms of legislation, there should be stricter things for quality control and punishment in the future. There should be good legal protection. Otherwise, the law enforcement authorities will find out 2 or 300 thousand penalties according to relevant laws. This is too trivial for them.