European And American Fashion Brand's Road To Asian Market Development

More and more important, different

They have also developed brand and marketing strategies for the Asia Pacific market, following or changing their traditional practices in the European and American markets.

Tokyo's Ginza, Hongkong's Tongluowan, Seoul's Ming Dong, Beijing's shinguang heaven and earth, these Asian countries and regions.

The shopping mecca of the converging shopping center is full of international costumes, which are very crowded. The new and replacement rates are almost the same as those in Paris, Milan and New York on the other side of the globe.

In recent years, with the prosperity of Asian economy and the promotion of the strategy of international brand globalization, the international brands that originally sparkle in the Western Hemisphere pay more and more attention to the Far East market. Brand promotion, strategic layout and market development in Asia have gradually become a milestone in their new territories.

In the New Oriental world in Beijing, you will see the most expensive and fashionable figures in the world, including Versace, Gucci, Chanel and Armani. Apart from the aristocracy of these fashion circles, some of the low end brands such as Zara and H&M, known as "parity fashion", are also eyeing the vast Asian market.

Compared with the relatively mature markets in Europe and the United States, Asia undoubtedly has bigger room and imagination.

These are distinctive.

And integrate its distinctive features into the Asian market.

The Calvin Klein, which has many distinct characteristics, represents the trend of New York fashion to be popular, popular and durable. Sporty jeans, avant-garde style short coat, tight waist and low waist jeans are all the special features of CK.

The French brand Chanel, which has a history of more than 80 years, has set the two characteristics of French fashion: Gorgeous material, good quality coarse tweed, and cut very close to the body curve, creating elegant and exquisite fashion style.

The fashion representative brand of Milan is Prada, which absorbs and continues the essence of Paris high fashion, and combines its unique cultural temperament to create elegant and exquisite style, which fully reflects the national artistic style and its concise and practical function.

Fendi's fur clothing, Romeo Gigli's tens of thousands of dollars worth of bead embroidered robes, is good at using exquisite materials; Pierre Balmain and Nina Ricci dress also used gorgeous fabric production; Calvin Klein first used twill and plain plain fabrics in the production of International Women's wear brand in 1970s, followed by a large number of consumers are scrambled for John Galliano and Klein cotton fabric.

Duvetica, Moncler, Lavellu and other high-quality feather winter wear series are also popular among Asian fashion people.

The Asian market is becoming more and more important. Different brands have developed brand and marketing strategies for the Asia Pacific market, following or changing their traditional practices in the European and American markets.

For example, Levis has always played the role of producer and wholesaler in tradition, but in its Asia Pacific strategy, it constantly changes to the terminal retailers, and better controls the image of three brands of Levi 's, Signature and Dockers, and provides better differentiated services for end customers. This is also considered by Levis as the key to maintain the advantage in fierce competition.

While the younger Lavellu pays more attention to the construction of the Internet marketing network in the Asia Pacific region, La Vellu has made it very clear that the rapid development of global e-commerce will bring new and new growth points to all garment brands, and it is even more meaningful for the two or three line brands that lack international experience.

Duvetica is a famous brand in Italy, but its market development in Asia has not been enough. This year, it has taken a new path, focusing on Japan, and has been widely accepted by Japanese and even East Asian people through blending with Japan's international brands.

Duvetica and Wakubo Rei sub line Junya Watanabe COMME des GARCONS MAN jointly launched the joint down jacket shortly after, and continue to cooperate with Watanabe Junya to launch jacket series.

The Duvetica boutique in Milan, Italy, also uses the commercial design works of Japanese master Ando Tadao.

These harmonious cooperation is considered to be a good start for Duvetica's Asian road.

International brands use brand licensing, agency sales, direct sales and other sales modes in Asia, set up boutique stores or set up shop stores in shopping malls, and make unified planning and neatly arrangement for each shop, incorporating aesthetics, color science, ergonomics, commodity management, store planning, display, lighting and other knowledge.

These effective VI dissemination, in line with the famous and long-standing stories of famous brands, make these famous signs more widely known in Asia.